As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies. CREDITS Client: Google Project Director: Julian Gamboa Project Team: Hunter Gordon, Ashley Levison, Holly Barrons, Emma Yuan, Salma Madi

1. Google Making AI Easy
Hunter, Holly, Ashley, Salma, Emma
Project Director: Julian Gamboa

2. Have you ever interacted with AI?
"It is important to help people understand
that they use AI today. AI is just making
computers more intelligent and being able to
do a wide variety of tasks and we take it for
granted whenever something happens and
we adopt it,"
“[AI is] one of the most important things that
humanity is working on. It’s more profound
than, I don’t know, electricity or fire”
-Sundar Pichai, CEO
What is AI to Google?

3. Google’s AI
What does AI mean specifically for
Google and their mission?
https://ai.google/
Four main areas:
× Home, personal assistant
× Simulating the brain
× Cloud IA, productivity, supply chain
× Research: deep learning

4. How can Google
AI help my life?
× Google Ai is a companion, an informed voice to
enhance your life whether it be at home, at
work, taking a Google spin on it.
× It’s 2018, Ai has already crept into our daily
lives and with Google it only makes our lives
better
× Google AI is more than a service designed to
improve efficiency

5. Travel With Google

6. Your own personal travel guide
On a recent trip to Italy, Google Assistant’s AI was utilized in various ways proving itself
as a worthy travel accompaniment. Meet Aziz and Morgan, and follow their journey
navigating through Italy with the help of Google Assistant
Aziz | Age 24 | Millennial |Hates Tech Morgan | Age 63 | Baby Boomer |Loves Google

7. Anyone Can Speak With Google
Google translate has
a live translation feature using
pixel buds that automatically
translates everything you say
in English into the foreign
language you are trying to
communicate with.
Let’s speak Italian.

8. Park
Anywhere
With Google
#GoogleMaps

9. Priceless Valet with Google
Google maps has enabled a
parking feature that finds parking at
your destination by using the
parking tab on the app, and
choosing from a list of spots near
your destination along with walking
time from the parking spot to
destination. Let’s get started with
your own personal valet.
#GoogleMaps

10. Instagram. But
Make It Google
#GoogleLens

11. Getting a Great ‘Gram #GoogleLens
× One feature of Google Lens is the
ability to remove obstructions and
unwanted elements from photos
almost instantly
× As millennials always looking for the
perfect Instagram, advertising this
feature on Instagram by posting
before and after photos showing
how google lens can fix a post
× Since dogs are some of the most
liked photos on Instagram, we
thought a great example would be
trying to get your dog to cooperate
for the perfect pic but the leash and
a treat show it’s not so flawlessly
spontaneous, but Google Lens can
fix that.

12. Google For
The Family
#GoogleHome

13. A new member of the family. “Sleepy time with Google”
#GoogleAssistant with #GoogleHome
😎 😎 😎 😎
^ R-rated movies for
Your baby
● Google understands shortcuts
● Siri Fails

14. Using Google Assistant to
order ingredients and food
when kitchen catastrophes
happen
Google Assistant takes voice
orders with one item per order.
Customers can check out securely
with Google Express. With a small
delivery fee, your Christmas Eve is
saved!
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Google Saves Christmas #GoogleAssistant

15. Questions?