As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies. CREDITS Client: MileIQ Project Director: Julian Gamboa Project Manager: Corey Lowe Project Team: Darren Kim, Brittney Lee, Kevin Pejoumand, Amy Tran

1. Project Director: Julian Gamboa
Project Manager: Corey Lowe

2. Meet the Team
Amy Tran Brittney Lee Kevin Pejoumand Darren Kim
Insert picture Insert picture

3. Agenda
o Overview
o Recommendation
o Analysis
o Conclusion

4. RecommendationOverview Analysis Conclusion
What is MileIQ?
App that automatically
logs/records your
miles - creating a
complete record of all
your reimbursable
mileage.
Founded in:
September 2013 by
Chuck Dietrach and
Dan Bamze
Parent company:
Microsoft Corporation
Headquarters:
San Francisco, CA
Type of company:
Technology

5. RecommendationOverview Analysis Conclusion
Objective
How can MileIQ increase
app use and engagement
using different social
media platforms?

6. RecommendationOverview Analysis Conclusion
MileIQ should
increase brand
awareness through...

7. RecommendationOverview Analysis Conclusion
Recommendation
❖ Increase Facebook website traffic
through Facebook ads
❖ Promotion Program to increase user
base
TARGET
CONSUMERS:
Business
professionals that
often travel by car
❖ Redefine contents
❖ Less blog posts, more customer
engagement
❖ Increase audience engagement through open-
ended content
❖ Promote a wider variety of more relevant media
from the industry and customer-base

8. RecommendationOverview Analysis Conclusion
MileIQ on LinkedIn
Current Situation:
❖ Only articles: lifestyles
contents, irrelevant to
the product
❖ Lack of interactive
videos content
❖ Lots of informations
and articles
❖ Product info seems
very vague
Strategy:
❖ Redefine contents
❖ Less blog posts,
more customer
engagement will
lead to more shares
which will lead to
more brand
awareness

9. RecommendationOverview Analysis Conclusion
Current Situation:
❖Need to increase website traffic
❖Not many interaction with the posts
Strategy:
❖Increase Facebook website traffic
through Facebook ads
❖Increase consumer reach and brand
awareness through Facebook Ads
❖Promotion Program to increase user
base
MileIQ on Facebook

10. RecommendationOverview Analysis Conclusion
Facebook Ads
High values posts:
- Instruction
Videos
- Short Promo
- Giveaway
Campaign
- Event Invite
Low values posts:
- relatable articles
- tips
- news

11. RecommendationOverview Analysis Conclusion
Facebook Ads
Install the Conversion Tracking Pixel Create Effective Facebook Ads
Define Target Market
interests
Find some popular
websites that your
target audience's
interests
Target Location
Target Market

12. RecommendationOverview Analysis Conclusion
Customer Engagement
- Interactive Campaign
Design
Gain Valuable Customer
Feedbacks through Survey
and Feedback
Share/ Repost/ Hashtags
Create a Hashtag that go with all
your posts and events
Marketing Strategy

13. RecommendationOverview Analysis Conclusion
Marketing Strategy

14. RecommendationOverview Analysis Conclusion
•Followers: over 11,000 on platform
•Users on Twitter tend to be younger than
Facebook users which means less drivers
and professionals
•Less than 15% of Twitter users in the
United States are adults
•Recommendation: Utilize as a platform for
engagement and conversation (Use
hashtags, etc.)
•Share other content relevant to industry
and customers (Twitter Moments)
MileIQ on Twitter

15. RecommendationOverview Analysis Conclusion
MileIQ should increase
brand awareness through
the use of different social
media platforms in order
to increase consumer
engagement and use of
their app
Conclusion

16. QUESTIONS?