Digital marketing crash course

Digital Marketing-Crash Course
Copyright @Talenteye Academy

Disclaimers
-This is not a demo class, rather an actual training
- Digital Marketing can never be learnt in 3 hours
-This crash course offers only basic idea
NOT & NEVER in depth

What is Digital Marketing
 Website
 Forums
 Blogs / News
Portals
 Online
Advertisement
 Content and
Keywords
 W3C
Compliance
 Accessibility
 Technical
Compliance
 Pay Per Click
 Affiliate
 Search
Campaigns
 Display
Campaigns
 Social
Campaigns
 Brand
 Awareness
 Opportunity
 Online Voice
 Conversation
with your
customer
 Advertising
 Newsletter
 Retention
 Promotion
Digital Marketing
Email
Marketing
PPC
Marketing
SE0
Link Buildin
Online
Presence
Digital Marketing
Online
Presence
SEO / Link
Building
PPC
Marketing
Social
Media
Marketing
Email
Marketing
-The promotion of products/services and even brands or individuals via one or more
forms of electronic media/ digital media or internet
- Digital Marketing is also known as Online Marketing, Internet Marketing or Web
Marketing)
Web Analytics

This is the age of the empowered customer
Customer expectations
of service, price and
delivery are soaring.
Customers now have
unlimited access to
information and can
instantly share it with
the world
Social networking and
mobile commerce
have dramatically
changed the dynamic
between buyer and
seller.
155 million
Number of tweets sent via Twitter
each day
75%
Percentage of people who believe
companies don’t tell the truth in
advertisements
$93 billion
Amount in sales missed due to out of
stock inventory
Get it now or
go elsewhere!

Why Digital Marketing
•Targeting - Brand’s New Best Friend, brands can easily interact
with their existing audiences and reach more people in a way
that’s more personalized than ever before.
•Transparent – Each stage of the funnel can be tracked
•Empowering - gives consumers a voice that in the past was a
mumble, as well as it gives marketers access to data which
provides insights
•Reach - the opportunity to connect directly with people, it also
creates a ripple effect among its users.
•Price - Affordable when compared to traditional media

Know Digital Marketing
• Who are stakeholders?
– Customers (Potential and Existing)
– Partners
– Investors
– Employees
• When to execute digital marketing?
– Brand visibility/salience
– Leads/opportunities
– Generate loyal customers/advocates
– Customer care
– Promotions / new product or service launches
– Feedback
– Increase website traffic

Funnel: Digital Marketing
 Generate traffic from various
sources
 Convert this traffic into sales
Q. What defines this funnel?
Sales
Social
SEM
SEO

Customer Engagement
Awareness
Trial
Purchase
Repeat
Purchase
Evangelist
Marketing is meant for all stages of this customer life cycle

Global Digital Snapshot

2018- An Internet Minute

Channels

Indian ad spent on Digital

Indian Ad Spent- Asia Prospective

What is Integrated Digital Marketing?

Search Funnel
Searches
• No. of times the phrase was searched in a month
• Fetch from Adwords
Impressions
• No. of times your site was shown in the SERPs
• Fetch from GWMT
• Impression Share as a performance metric
Clicks
• No. of times visitors click and visit your site
• Fetch from GWMT or GA
• Click Through Rate as a performance metric
Conversions
• No. of times the purpose of the site was met
• Fetch from GA
• Landing Page Conversion Rate as a performance metric

What makes a website?

Creating a Website
On Wordpress CMS
- Get your domain name
- Get hosting
You are ready to go!

SEO

What are search engines?
Some fine examples
Google
Bing
Yandex- Russia
Yahoo
Baidu- China Local
Search engines are sites which index the
content present on other websites and
make this content searchable for a user

How Search engine works ?

Watch this
YouTube –
https://www.youtube.com/watch?v=BNHR6IQJGZs

What are keywords?
•Key words are search phrases which people use
•E.g. buy mens formal shirts online, good Chinese
restaurants, Digital marketing training

So what does the SEO involve?
1) On Page optimization
- This is where we have complete control
- We change our own site to match the keywords we want
to target
2) Off Page optimization
- This is where we need time and good content and
relationships
- Link oriented and focus on citations

What does on-page optimization involve?
• PAGE TITLE
• URL STRUCTURE
• HEADINGS
• CONTENT
• SITEMAP.xml
• ROBOTS.txt
• ALT TEXT FOR IMAGES
• ANCHOR TEXT
• DO FOLLOW & NO
FOLLOW TAGS
• META TAGS

Google Search Console
Webmaster Tool is a mode of communication between
you the webmaster and the search engine
- Notifications about Search engine updates
- Updates about how the search engine views your
site
- Potential warnings about your site (malware,
virus, 404s, service downtime)

SEO- Off Page Optimisation
Off Page SEO Is All About Link Building
•Directory Submission
•Article marketing
•Press Releases
•Social Bookmarking
•Forum
•Blogger outreach programs
•Local business directories
•Google Maps (Local SEO)
•Link Farms- Link Chains- Link
baiting
•Paid reviews

Analyze Data- Google Analytics
• Who to compare the data with?
• Data can be interpreted in
different ways – e.g., Pages/Visit
• It’s not always about statistical
analyses
- Data can be inspected
- Visualizations to help analyze
data
Define Goals
Build KPIs
Collect Data
Analyze
Data
Test
Alternatives
Implement
SHOW LIVE ON DASHBOARD

PPC or SEM? SO Confusing?
Google AdWords
- Search Ad (SEM)
- Display Ads
- Remarketing Ads
- Video Ads
- UACs
Social Media Ads
- Facebook
- Instagram
- Twitter
- LinkedIn
•They are brothers
•PPC is a model
•SEM is a channel using PPC

Social Media

Tools- Tried & Tested Only
1. SEMRush
2. Ahref
3. Canva
4. Google Analytics
5. Google Tag Manager
6. Bit.ly
7. Buffer
8. OptIn Chatbot
9. GKPT
10.Keywordtool.io
11.Buzzsumo
12.Instapage
13.Google webmaster/Search Console
14.Grammarly

Questions

Special Offer
Flat 15% off on course fee
Fee- Rs 25,000/-

Thank You

Digital marketing crash course

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Digital marketing crash course

Similar to Digital marketing crash course (20)

Recently uploaded

Recently uploaded (20)

Digital marketing crash course