Google search
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Google search works by allowing users to enter search terms that describe the page they want to find. The results page displays relevant web pages and information about each result, including the title, URL, and snippet. Users can get more context on search results through features like viewing cached pages or finding similar pages. Operators allow users to refine searches by specifying terms must or must not contain, limiting to certain sites or filetypes, and more.
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Google search
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The document discusses keyword research for SEO purposes. It defines keywords as words or phrases that describe a webpage's content. Keywords help search engines understand what a page is about and match it to relevant search queries. The document outlines why keywords are important for ranking in search engines and increasing organic traffic. It provides examples of different keyword types and discusses tools and techniques for conducting keyword research, including brainstorming, analyzing competitors, and using keyword tools.
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While organizations often give plenty of attention to search engine optimization (SEO) and how their websites appear in Google or Bing, are you spending enough time on your onsite search results? This presentation explains why it is crucial to optimize your onsite search as much as you would your organic search results. Then tips are offered to make your onsite search results as strong as possible so users stay satisfied and engaged with your product or service. While these tips focus on search features offered through Drupal, they can also be applied to different internal search engines and content management systems.
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The document is a presentation about Google that discusses its history, current search engine market share, search operators, advanced search tools, services, and products. It provides details on how Google began as a research project in 1996 and describes some of Google's key search functions and offerings, including Google Search, Gmail, Google Drive, YouTube, and Android.
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SEO involves improving a website to rank higher in search engines organically. It includes on-page techniques like optimizing content, HTML, and website structure as well as off-page techniques like link building and social media optimization. Key on-page factors include keyword optimization in titles, descriptions and headings; internal linking; and image optimization. Off-page techniques involve creating relevant backlinks from authoritative websites. Tools like Yoast SEO, Moz Bar and Google Search Console help with SEO efforts.
Googleworks
Google indexes over 1 billion web pages and uses over 100 factors to rank search results. When a search is performed, Google uses its database to find relevant pages based on the search terms. It displays the URL, size, and date crawled for each result along with some displaying the cached version. Search terms can be refined using Boolean operators and search filters to focus on specific domains, file types, or words in the title or URL. PageRank also influences results by considering the number and quality of links to a page.
SEO for Ecommerce: A Comprehensive Guide
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
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1. Technical SEO
2. On-page and Content
3. Social Media
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Online Research_How to get the best out of internet searches
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Google search
- 2. 2 • How Google search works • Keyword choice • Read results page • Side panels • Search for content in … • Operators • Images • Search Google for content from other countries
- 3. How Google Search Works 3
- 4. 4 ‣ Don’t ask a question ‣ Think about the page you want to find • Use terms you would expect to find • Use phrases specific/peculiar to that topic ‣ Word order matters ‣ Let Google help • Instant results • Similar searches • Related searches Search strings
- 5. 5 Read the Results Page Side panel Snippet Page Title URL
- 6. 6
- 7. 7 Cache • Allows you to load previous version of the site Similar • Loads sites which are similar
- 8. 8 Search for content in …
- 9. 9 Operators Special instructions for the search engine …
- 10. 10 Force results to contain a certain term intext:term
- 11. 11 Limit results to just one site site:mashable.com .gov .edu .au .abs.gov.au
- 12. 12 Limit results to certain filetypes filetype:pdf doc ppt txt xls
- 13. 13 Exclude terms -term -”search term”
- 14. 14 Search for one term or another term OR “search term”
- 15. 15 Search for conceptually related terms ~term ~”search term”
- 16. 16 Guarantee a search term in the page title intitle:term
- 17. 17 Search by image Use filters to find information.
- 18. 18
- 19. 19
- 20. 20
- 21. 21 Similar sites and results
- 22. 22 Drag and drop image from your desktop
- 23. 23