Prezentare Razvan Antonescu

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Prezentarea din cadrul IMTO SEO & SEM, Iași 2010

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Prezentare Razvan Antonescu

  1. 1. SEO PLANNING Razvan Antonescu
  2. 2. TOOLS • Google Webmaster Tools • Google Analytics • Google Custom Search Engine • Firefox addons: • Firebug (with Pagespeed) • Web Developer • SEO Book toolbar • SEO Doctor (Vladimir Prelovac)
  3. 3. PROJECT TYPES • Content • Main goal: fast indexing • Ecommerce • In depth indexing, long tail
  4. 4. KEYWORDS • Client • Brands • Domain specific keywords • Research • Google SKT • Competition • Google Suggest
  5. 5. AUDIT • 1 year (observe seasonal changes) • Monthly reports • Keywords volume • Traffic generating pages • Bridge spikes with intervention logs
  6. 6. COMPETITION ANALYSIS • 6 sites: • 3 local • 3 international • Directions: • Structure • Templates • Age • Unusual strategies • Links
  7. 7. INTERNAL ARCHITECTURE • Homepage • Internal linking • Labeling • Exclude irrelevant pages
  8. 8. TEMPLATE OPTIMIZATION • Home • Categories • Subcategories • Items • Search*
  9. 9. PARTNERS • Identify sites from within the same vertical • Content syndication
  10. 10. LAUNCH • QA • Going live • Implementation testing • Evolution analysis
  11. 11. REPORTING • Target keywords • Long tail keywords (volume) • Traffic generating pages • Images • Goals
  12. 12. COMMON ERRORS • More than one H1 tag • Robots.txt missing • No RSS feeds • Lack of QA after implementation
  13. 13. TIPS !
  14. 14. Q&A ?

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