You have a great mobile recruiting strategy. But are you using one of the most powerful social networks available today? Google Plus can provide a powerful boost to your mobile recruiting efforts as long as you know how to make the best use of the platform. In this presentation, I provide an overview of Google Plus, the personal Google Plus profile, Google Plus Communities and Hangouts on Air. The presentation concludes with three key tactics you can begin using today to improve your use of Google Plus in your mobile recruiting strategy. This presentation was delivered at the 2013 Mobile Recruiting Conference in Atlanta, GA on September 24, 2013 (www.mrec.net).

1. Incorporating Google + Into
Your
Mobile Recruiting Strategy#mRec13

2. Jon Parks
Founder and Lead Dijital Strategist @ Dijital Farm, Digital
Marketing Consultant, Instructor in Social Media, SEO, PPC &
Google Analytics
Contact Info
From Jon Parks’ Profile
Email: jparks@dijitalfarm.com
Phone: (919) 901-0485
Google Plus: +Jon Parks
Twitter: @jonparks
LinkedIn: LinkedIn.com/in/jondparks
Jon Parks

3. “no one uses
Google Plus”
#mRec13

4. But G+ has a secret Weapon
hint: it impacts organic search results

5. Basic Structure of G+
Personal
Profile
Community
Company
Page
#mRec13

6. The Personal Profile
• Your personal “home” on
Google+
• Your way “into” G+
• Can post, share, comment
& +1 as you engage with
others
#mRec13

7. The Company Page
• The corporate “home” on
Google+
• Allows company to share,
post, comment & +1 to
engage with others
• Can be tied to Google Plus
Local account (Google
Places)
#mRec13

8. Communities
• A place for group
discussions
• Focused on a specific topic
or interest
• Can be open or closed
#mRec13

9. 3 “Killer” features on G+
#mRec13

10. Search plus your world
#mRec13

11. Google Authorship
#mRec13

12. Hangouts on Air
#mRec13

13. G+ and your
recruiting strategy
recruiting strategy #mRec13

14. G+ andYour
recruiting strategy
recruiting strategy
1. Get involved in Google+
• Create a personal profile
• Create a company page
#mRec13

15. G+ and your
recruiting strategy
recruiting strategy
2. Start a Google Plus Community
• Landscape is wide-open right now. No dominant players.
• Great opportunity for you to share your content and
engage with others
• Key: pick a niche & specialize (i.e. recruiting in the biotech
industry)
#mRec13

16. G+ and your
recruiting strategy
recruiting strategy3. Start a Hangout on Air (HOA) series
• Purpose: generate great video content (has organic search
implications, too!) & engage with your target audience
• Bring in those you deem to be “experts” to lead the
discussion
• Use the series to tell your recruiting story
• Share & re-share the video across all your marketing
platforms (blog, email, other social networks, etc.)
#mRec13

17. Conclusion
• You know that mobile is a
fast-growing platform
• Google+ gives you the
chance to impact organic
search
• G+ helps you strengthen
your brand & tell your
story
#mRec13