Effective A/B testing with Firebase. HuuugeGame example

•

1 like•1,174 views

This document summarizes how to effectively test A/B applications using Firebase. It presents examples and case studies from real games. Tools used include the Unity 3D game engine for client development and Firebase for the server. The document discusses what types of game aspects can be tested, such as gameplay, UX, business models, and provides two case studies comparing setups focused on retention/networks versus monetization. It demonstrates how Firebase can be used to configure different experiment variations and provides examples of ad placement, mechanics, and interface tests.

Efektywne testowanie A/B aplikacji z wykorzystaniem Firebase.
Prezentacja oparta na przykładach i case studies.
Warszawa
2018

Our games :)

Tools?
Client
Unity 3D
Server
Firebase

Expectation vs Reality
New Content Experiments & Freedom Cost/Time
+ A game every week + Let’s test this and that + Would like to have it tomorrow

What to test?
Gameplay UX Business
+ Player speed
+ Quantity of collectibles
+ Enemy count
+ Particle count
+ Level setup
+ ...
+ Menu flow
+ Pop up timing
+ Button color
+ ...
+ Ad placement
+ Ad quantity
+ Retention Features
+ Monetisation Features
+ ...

How can Firebase help here?
& Really cool design

Let’s go though some examples
how and what we do with our games

Keep Turning!

Design

Design

Brief comparison of 2 cases
Retention and User
Network Focus
Monetization Focus
01 02
+ Crosspromo features On
+ No sales moments
+ “Medium” level
+ No Network Features/
Crosspromo features
+ Lots of sales moments
+ Easier level set for longer play
sessions

Case #1 - Retention & Network setup

Demo_02_Flow_2_.mov

Case #2

We can set up anything.

More Ad views
▪ More Ad’s viewed but
▪ Retention sucks...

Interesting thing -> less ads not necessary better engagement

Ad’s after app back from background

Remove Ad’s window shown between gameplay

Comparing 3 different mechanics

Extreme example of “visual” configuration

Extreme example of “visual” configuration

Is it this simple?
Not really :-(
*to be honest… it is just that complicated for showcase purpose only :-)

Thank you!
pawel.weder@huuugegames.com

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8. Keep Turning!

11. Brief comparison of 2 cases Retention and User Network Focus Monetization Focus 01 02 + Crosspromo features On + No sales moments + “Medium” level + No Network Features/ Crosspromo features + Lots of sales moments + Easier level set for longer play sessions

12.

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16.

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25. Is it this simple? Not really :-( *to be honest… it is just that complicated for showcase purpose only :-)

26. Thank you! pawel.weder@huuugegames.com