Google Penguin Exposed by Zeeshan Afzal of HelpROI (A Google Evangelist - SEO, SEM, PPC & Social Media)
* How to do SEO for Google penguin
* How to learn SEO
* How to do SEO
Optimizing Your Website for AccessibilityRebecca Gill
Google is becoming more and more focused on website accessibility. It’s so important, that Google now includes information on accessibility within its development guide for website owners.
If Google cares about accessibility, this means website owners and bloggers need to too. In this presentation, Rebecca is joined by Carrie Dils, Founder of The Fearless Freelancer.
The two will explore common accessibility issues and explain what you can do to optimize your website for accessibility. They’ll break down these technical issues into everyday speak so you can learn what matters, what you should audit, and how you can fix issues.
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
This document provides an overview of setting up search engine optimization (SEO) and Google Adwords campaigns. It discusses setting up campaigns in Adwords, including choosing keywords and bidding. For SEO, it covers on-site elements like titles, meta descriptions and images, as well as off-site elements like links, citations and content outreach. The presenter's contact information is provided to answer any questions.
Marie Haynes — How to Leverage E-A-T with Your Content StrategySemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-how-to-leverage-e-a-t-with-your-content-strategy/
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...Branded3
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and don’ts of SEO for an ecommerce site.
Optimizing Your Website for AccessibilityRebecca Gill
Google is becoming more and more focused on website accessibility. It’s so important, that Google now includes information on accessibility within its development guide for website owners.
If Google cares about accessibility, this means website owners and bloggers need to too. In this presentation, Rebecca is joined by Carrie Dils, Founder of The Fearless Freelancer.
The two will explore common accessibility issues and explain what you can do to optimize your website for accessibility. They’ll break down these technical issues into everyday speak so you can learn what matters, what you should audit, and how you can fix issues.
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
This document provides an overview of setting up search engine optimization (SEO) and Google Adwords campaigns. It discusses setting up campaigns in Adwords, including choosing keywords and bidding. For SEO, it covers on-site elements like titles, meta descriptions and images, as well as off-site elements like links, citations and content outreach. The presenter's contact information is provided to answer any questions.
Marie Haynes — How to Leverage E-A-T with Your Content StrategySemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-how-to-leverage-e-a-t-with-your-content-strategy/
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...Branded3
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and don’ts of SEO for an ecommerce site.
In this session we will be talking about Google Ads and why it’s such an amazing platform for testing our ideas.
Including 12 ways to improve your Google Ads Campaign.
And a simple five point check list that you can implement to improve your Google Ads Campaign.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
SearchLeeds, Tim Grice 'Content strategy for rankings'Branded3
This document discusses key principles for content strategy and rankings on Google search results. It outlines what Google considers helpful, high-quality content and signals that could negatively impact rankings. The key factors that determine rankings according to Google are qualifications, reputation, and quality of the main and supplementary content on a website. Prolonged negative feedback from others on the internet is a strong signal that can warrant the lowest ranking in Google search results.
This document provides an overview of different methods for generating traffic to a website. It discusses search engine optimization and leveraging search engines to bring in organic traffic. It also covers writing and submitting articles to article directories and publishers as another free traffic method. Specific tips are provided on writing articles that will be widely distributed, such as aiming for 300-400 words and including a compelling call to action. The top 5 article directories are recommended for maximum exposure. In summary, the document outlines both free and paid traffic generation tactics with a focus on search engine optimization and article marketing.
This document discusses SEO and content marketing strategies. It provides a 7-step process for curating existing content to create new unique content for blogs. It emphasizes leveraging other websites and networks to spread content and gain exposure. Guest blogging on other sites is presented as a way to amplify reach beyond one's own blog. The goal is to drive traffic and conversions through content rather than focusing only on search engine rankings.
The document discusses how to optimize a business's local search listings to get found online. It explains that 65% of searches are local, keyword research is critical, and businesses should claim and optimize their listings on search engines like Google, Yahoo, and Bing. By selecting the right keywords and location, creating optimized listings, and analyzing dashboard data, businesses can beat paid listings and rank at the top organically for free.
Improving your rank in search can start with the simple task of asking questions. This presentation explores the process of establishing keyword based personas.
This document discusses ways to monetize a niche website through affiliate marketing, advertisements, ebooks, and paid subscriptions as the site grows. Some specific suggestions are to promote affiliate products related to the site's niche topic and to set up advertising on the site with rates and contact information. Keeping costs low is important for niche sites by using a simple content management system like WordPress to easily update the site.
This document provides an overview of SEO strategies and tactics for online courses and membership sites in 2018. It discusses focusing on brand keywords to own the search engine results page for a brand, creating targeted keyword content, optimizing click-through rates on search and social media through better titles and copy, tracking analytics to measure success, optimizing on-page SEO, and simple link building techniques like claiming social profiles, citations, and getting on podcasts. The goal is to take a more holistic approach to SEO through principles, goals, tactics, content, and engagement.
The document discusses steps to improve a website's SEO (search engine optimization) over the long term through diligent work. It describes how the author improved their site's organic search traffic from 792 monthly visits to over 12,000 visits in a few months through a multi-faceted SEO strategy. The 4 main steps discussed are: 1) researching SEO fundamentals, 2) identifying target keywords, 3) optimizing webpages for those keywords, and 4) committing to a long-term content marketing and link-building strategy. The key is consistency in creating helpful content and building quality backlinks over many months.
5 Ways Enterprise Companies Can Respond to Reviews Glassdoor
Best practices for responding to Glassdoor reviews.
Angela Mancuso, Chief People Officer at Pampered Chef
Dominique Sorresso, Senior Account Manager at Gla
This presentation describes the main points for building niche micro websites. It gives details of what is needed to get a business up and running, also visit http://www.theinternetmarketingbusiness.com
This document discusses search engine optimization (SEO) strategies for improving a website's visibility and rankings in search engines. It explains that SEO involves regular updates of new, relevant content and optimizing page elements like titles, keywords, and links to increase traffic over time. PageRank is mentioned as one way to gauge a site's indexing from 1 to 10 based on position. Specific on-site optimization tips are provided like using keywords in URLs, titles, and content. Off-site strategies like getting links from .edu and similar domains can also help. Outsourcing SEO to a company can help optimize a new site or redesign for search engines.
Lean Metrics SEO presentation at Spacemob 2017Wei Leen Ng
The document is a slide deck presentation about search engine optimization (SEO) and increasing website traffic through organic search. It begins with introductions and an overview of what SEO is. Several slides then discuss why SEO is important and provide data on search traffic and click-through rates. The bulk of the presentation focuses on a case study of Bottles of Joy, covering their efforts in paid search, content marketing, SEO, use of Google tools like Search Console, backlink building, and landing pages. The presentation emphasizes the importance of content, HTML optimization, backlinks, and other technical SEO best practices. It aims to demonstrate how SEO can help drive thousands of customers to a website.
Emily Sarver, Social Media & Marketing Manager at JBCStyle & JCBconnect
Marisa Meiskin, Social Media & Marketing Manager at JBCStyle & JBCconnect
Angie Dierikx, Senior Account Executive, Search and Staffing at Glassdoor
How to Master the Art of Responding to ReviewsGlassdoor
Lamar Daniels, Head of Employment Brand at GoDaddy
Aaron Szenyes, Program Manager at GoDaddy
Molly McKinstry, Sales Manager, Enterprise Account Management at Glassdoor
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of new strategies, and adapting to changes in technology and consumer trends to remain competitive.
El documento presenta una propuesta de práctica pedagógica para desarrollar el tema de interés simple y compuesto en cuarto grado de secundaria. La propuesta utiliza una situación problema sobre ahorro para motivar a los estudiantes. A través de cálculos, tablas y gráficos, los estudiantes comparan ambos tipos de interés y toman una decisión sobre qué opción es más ventajosa a largo plazo. El docente guía el proceso a través de preguntas y validando los métodos de los estudiantes
In this session we will be talking about Google Ads and why it’s such an amazing platform for testing our ideas.
Including 12 ways to improve your Google Ads Campaign.
And a simple five point check list that you can implement to improve your Google Ads Campaign.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
SearchLeeds, Tim Grice 'Content strategy for rankings'Branded3
This document discusses key principles for content strategy and rankings on Google search results. It outlines what Google considers helpful, high-quality content and signals that could negatively impact rankings. The key factors that determine rankings according to Google are qualifications, reputation, and quality of the main and supplementary content on a website. Prolonged negative feedback from others on the internet is a strong signal that can warrant the lowest ranking in Google search results.
This document provides an overview of different methods for generating traffic to a website. It discusses search engine optimization and leveraging search engines to bring in organic traffic. It also covers writing and submitting articles to article directories and publishers as another free traffic method. Specific tips are provided on writing articles that will be widely distributed, such as aiming for 300-400 words and including a compelling call to action. The top 5 article directories are recommended for maximum exposure. In summary, the document outlines both free and paid traffic generation tactics with a focus on search engine optimization and article marketing.
This document discusses SEO and content marketing strategies. It provides a 7-step process for curating existing content to create new unique content for blogs. It emphasizes leveraging other websites and networks to spread content and gain exposure. Guest blogging on other sites is presented as a way to amplify reach beyond one's own blog. The goal is to drive traffic and conversions through content rather than focusing only on search engine rankings.
The document discusses how to optimize a business's local search listings to get found online. It explains that 65% of searches are local, keyword research is critical, and businesses should claim and optimize their listings on search engines like Google, Yahoo, and Bing. By selecting the right keywords and location, creating optimized listings, and analyzing dashboard data, businesses can beat paid listings and rank at the top organically for free.
Improving your rank in search can start with the simple task of asking questions. This presentation explores the process of establishing keyword based personas.
This document discusses ways to monetize a niche website through affiliate marketing, advertisements, ebooks, and paid subscriptions as the site grows. Some specific suggestions are to promote affiliate products related to the site's niche topic and to set up advertising on the site with rates and contact information. Keeping costs low is important for niche sites by using a simple content management system like WordPress to easily update the site.
This document provides an overview of SEO strategies and tactics for online courses and membership sites in 2018. It discusses focusing on brand keywords to own the search engine results page for a brand, creating targeted keyword content, optimizing click-through rates on search and social media through better titles and copy, tracking analytics to measure success, optimizing on-page SEO, and simple link building techniques like claiming social profiles, citations, and getting on podcasts. The goal is to take a more holistic approach to SEO through principles, goals, tactics, content, and engagement.
The document discusses steps to improve a website's SEO (search engine optimization) over the long term through diligent work. It describes how the author improved their site's organic search traffic from 792 monthly visits to over 12,000 visits in a few months through a multi-faceted SEO strategy. The 4 main steps discussed are: 1) researching SEO fundamentals, 2) identifying target keywords, 3) optimizing webpages for those keywords, and 4) committing to a long-term content marketing and link-building strategy. The key is consistency in creating helpful content and building quality backlinks over many months.
5 Ways Enterprise Companies Can Respond to Reviews Glassdoor
Best practices for responding to Glassdoor reviews.
Angela Mancuso, Chief People Officer at Pampered Chef
Dominique Sorresso, Senior Account Manager at Gla
This presentation describes the main points for building niche micro websites. It gives details of what is needed to get a business up and running, also visit http://www.theinternetmarketingbusiness.com
This document discusses search engine optimization (SEO) strategies for improving a website's visibility and rankings in search engines. It explains that SEO involves regular updates of new, relevant content and optimizing page elements like titles, keywords, and links to increase traffic over time. PageRank is mentioned as one way to gauge a site's indexing from 1 to 10 based on position. Specific on-site optimization tips are provided like using keywords in URLs, titles, and content. Off-site strategies like getting links from .edu and similar domains can also help. Outsourcing SEO to a company can help optimize a new site or redesign for search engines.
Lean Metrics SEO presentation at Spacemob 2017Wei Leen Ng
The document is a slide deck presentation about search engine optimization (SEO) and increasing website traffic through organic search. It begins with introductions and an overview of what SEO is. Several slides then discuss why SEO is important and provide data on search traffic and click-through rates. The bulk of the presentation focuses on a case study of Bottles of Joy, covering their efforts in paid search, content marketing, SEO, use of Google tools like Search Console, backlink building, and landing pages. The presentation emphasizes the importance of content, HTML optimization, backlinks, and other technical SEO best practices. It aims to demonstrate how SEO can help drive thousands of customers to a website.
Emily Sarver, Social Media & Marketing Manager at JBCStyle & JCBconnect
Marisa Meiskin, Social Media & Marketing Manager at JBCStyle & JBCconnect
Angie Dierikx, Senior Account Executive, Search and Staffing at Glassdoor
How to Master the Art of Responding to ReviewsGlassdoor
Lamar Daniels, Head of Employment Brand at GoDaddy
Aaron Szenyes, Program Manager at GoDaddy
Molly McKinstry, Sales Manager, Enterprise Account Management at Glassdoor
This document provides an overview of various internet marketing strategies, including affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. It discusses what each strategy is, how it works, and why it can be an effective way to promote products and services online. The document emphasizes that internet marketing requires ongoing learning, testing of new strategies, and adapting to changes in technology and consumer trends to remain competitive.
El documento presenta una propuesta de práctica pedagógica para desarrollar el tema de interés simple y compuesto en cuarto grado de secundaria. La propuesta utiliza una situación problema sobre ahorro para motivar a los estudiantes. A través de cálculos, tablas y gráficos, los estudiantes comparan ambos tipos de interés y toman una decisión sobre qué opción es más ventajosa a largo plazo. El docente guía el proceso a través de preguntas y validando los métodos de los estudiantes
This document discusses whether social networking affects happiness. It provides statistics on time spent on social media platforms and their user numbers. While social networking mimics dopamine responses that make us feel satisfied, it can be abused and take away from real social interaction. However, social networking may produce happiness if not overused, as happiness can spread to others on social platforms and giving to others through social media makes people happy.
Gabe Fernandes is a student at Hatboro-Horsham High School where he plays varsity lacrosse and soccer. He enjoys traveling and does not want to repeat high school. Gabe describes himself as athletic, funny, caring, dedicated and determined.
Ted rollins ceo of campus crest the missourian 05 08-12Ted Rollins
The document summarizes the expansion of resort-style student apartment complexes in Columbia, Missouri to accommodate rising enrollment at the University of Missouri. It describes how various complexes aim to provide amenities and a sense of community for students beyond traditional dorms or off-campus housing. As enrollment increases, more luxury complexes with pools, gyms, and other amenities are being built to attract students and house them both on and off campus. This trend reflects national growth in the student housing industry targeting the college experience beyond basic housing needs.
Campus Crest is committed to improving the sustainability and efficiency of its buildings. It has installed solar panels at several properties to generate renewable energy, redesigned its building prototype to be more energy efficient, and pursued various green building certifications such as LEED for projects including its corporate office and a high-rise development in Philadelphia. The company's initiatives aim to reduce environmental impacts and operating costs while providing healthier spaces for tenants and employees.
National Association of Healthcare Access Management Presentationmikemike09
This document discusses the importance of maintaining accurate patient identity records to ensure patient safety and quality of care. It notes that 8-12% of hospital records are duplicates, which can lead to delays, redundant tests, and medical errors. Poorly integrated systems, high staff turnover, and decentralized registration contribute to the problem. The impacts include registration delays, repeat tests, medication errors, and dissatisfied patients and physicians who lack confidence in the system. The document recommends educating staff, using technology like biometrics to simplify processes, and regularly analyzing reports to identify and resolve duplicate records and fraudulent activity.
Campus Crest provides a 3-sentence summary of their 2011 NAREIT investor presentation:
They operate a portfolio of modern student housing properties located near universities experiencing strong enrollment growth. Campus Crest has a track record of expanding their portfolio while increasing occupancy and revenue. They outlined future development opportunities and have financing in place to continue growing their student housing platform.
This presentation discusses an investment in student housing properties. It highlights compelling market dynamics like increasing college enrollments that will drive demand. The portfolio consists of modern, well-located properties near universities in growth markets. Management has a proven track record and focuses on intensive asset management to maximize value.
Selena was a famous Tejano singer who was shot and killed by Yolanda Saldivar, the former president of her fan club, in 1995 at a motel in Corpus Christi, Texas. Yolanda shot Selena with a .38 caliber revolver after arguing about money from the fan club. Forensic evidence including the gun, Selena's blood trail, and Yolanda's confession were used to convict Yolanda of first-degree murder. Selena was only 23 years old and had become one of the best-selling Latin artists of all time at the time of her death.
I am quite proud of this video that I did for a mental health fair at DTCC today. Upon completion of the psych unit of my RN nursing degree, I have realized the need to educate the public about the prevalence and many aspects of mental illness. This video is about fighting the stigma (a mark of disgrace) associated with mental illness/dual diagnoses by educating the public. Knowledge is power! The presentation is set to Matchbox 20's "Unwell." They are one of my favorite bands and I felt that the song was fitting for this project. Thank you for watching, and know that just one person can truly make a difference in the lives of many that are touched by mental illness and/or substance abuse.
Feel free to comment, like, and share!
(Synthèse du mémoire) LE FINANCEMENT PARTICIPATIF : Réflexions autour du succ...Jonathan Doquin
Quels éléments sous-jacents permettent d'expliquer le succès du financement participatif et comment les exploiter en vue d'optimiser la levée de fonds ?
(Mémoire) LE FINANCEMENT PARTICIPATIF : Réflexions autour du succès récent de...Jonathan Doquin
Quels éléments sous-jacents permettent d'expliquer le succès du financement participatif et comment les exploiter en vue d'optimiser la levée de fonds ?
Optimizing Your Website in a Port Penguin WorldInnoTech
This document provides an overview of Penguin, a Google algorithm update that targets websites with unnatural or spammy links. It discusses how to diagnose a Penguin penalty, including signals in Google Webmaster Tools. It also offers tips for addressing issues and regaining rankings post-Penguin, such as consolidating content, removing unrelated links, and focusing on user experience over search engine optimization. Resources for learning more about Penguin and related algorithm updates like Panda are provided.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Getting an audit for an existing portal is an important task for digital marketing professionals encounter.
Are you ready for a website audit. But what exactly is a website audit? And how can a website audit help you achieve your goals?
Demystifying SEO - What really goes into a comprehensive SEO campaignBenj Arriola
This document provides an overview of search engine optimization (SEO) including:
- Definitions of SEO from common, Wikipedia, and Google's perspectives
- Why companies implement SEO campaigns focusing on increased search traffic and sales
- The difference between SEO and pay-per-click advertising
- Typical on-page and off-page optimization processes including keyword research, content optimization, and link building
- More advanced SEO techniques and the level of reporting that can be expected from basic to comprehensive SEO services
This document provides an overview of on-page SEO optimization. It discusses key on-page elements like title tags, URLs, meta descriptions, images, user engagement, internal linking and on-page content. For each element, it provides tips on how to optimize them for SEO purposes. These include keeping titles short and keyword focused, using descriptive URLs and meta descriptions, optimizing images with file types, sizes and alt text, and linking internal pages together to aid discoverability. The goal is to clearly define what the webpage is about and what information it provides to search engines and users.
Create Your Brand :: ME :: Using Social Media by Zeeshan Afzal of HelpROI (A ...ZeeShan Afzal
How to Create Your Brand :: ME :: Using Social Media by Zeeshan Afzal of HelpROI (A Google Evangelist - SEO, SEM, PPC & Social Media)
* Step by Step Guidelines
* It will also greatly improve your SEO rankings.
This document provides an overview of a digital marketing course that covers topics such as search engine optimization, social media marketing, Google Analytics, Google AdWords, and online display advertising. The course is aimed at entrepreneurs, college students, marketing professionals, and job seekers. It features practical training projects, placement assistance, and 24/7 support. Key topics covered include on-page and off-page SEO, social media platforms like Facebook and LinkedIn, setting up Google Analytics accounts, creating search and display ad campaigns in Google AdWords, and optimizing digital marketing campaigns.
Getting your website to Page 1 in search engines is always the goal. Learn some of the foundational tips to Search Engine Optimization (SEO) and the WordPress platform.
This document provides an overview of advanced search engine optimization (SEO) techniques. It discusses why websites fail or succeed, important on-page elements like keywords, links, and analytics. It also covers both white hat and black hat SEO tricks, such as keyword density, link building, social media, and paid search. The document concludes by emphasizing the importance of upholding ethical SEO best practices.
This document discusses search engine optimization (SEO) and its benefits for businesses. SEO involves optimizing websites to improve their rankings on search engines like Google through on-page elements, content generation, link building, and more. The summary discusses how SEO can improve visibility, increase traffic, leads, and sales over time. It also recommends businesses seek SEO services to gain these benefits and stay ahead of competitors who are also using SEO.
SEOService India is an expert SEO company based in India that offers a variety of digital marketing services including SEO, social media marketing, PPC management, content marketing, and web development. The company has highly qualified SEO experts that perform on-page and off-page optimization, keyword research, link building, and article submissions. SEOService India is a leading web development company that can help clients develop websites and provides white hat SEO services to help websites rank highly in search engines.
Search engine strategies on a budget kathryn boca chamberBocaChamber
This document provides money saving tips for search engine optimization (SEO) and pay-per-click (PPC) advertising on a small business budget. It recommends using open source platforms and SEO plugins to build websites cost-effectively. The document also emphasizes focusing PPC ads on conversion-oriented keywords and landing pages, continually testing ads and pages, and using free tools to research keywords, links, and competitors. Key advice includes starting small with SEO and PPC efforts and focusing on quality over quantity.
Is the conflicting advice you are getting on SEO keeping you from success? Attending this session will help you get straight answers on the SEO issues keeping you from the top of the search engines.
The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
SEO is not dead, in this presentation I show some currently trends of what is working in the SEO and Content Marketing world. For the latest news and information check out my SEO and Online Marketing blog: http://jamesnorquay.com
Similar to Google Penguin Exposed by Zeeshan Afzal of HelpROI (A Google Evangelist - SEO, SEM, PPC & Social Media) (20)
7. MBA (Marketing), ITIL, CCNA, CCNP, PMP (Qlf)
Google AdWords Certified (Advance Search)
Google AdWords Certified (Advance Display)
Google AdWords Certified (Advance R&A)
Google Analytics Certified (Advance Analysis)
VMware Sales Professional (VSP)
VMware Technical Sales Professional (VTSP)
Riverbed Certified Solutions Professional (RCSP)
ZeeShan Riverbed Certified Solutions Associate (RCSA)
Riverbed CASCADE Certified (Sales)
IBM NW Training (Networking Products)
15 Years of Experience Blade Network Technology (BNT Product Training)
In IT Sales/Marketing & Websense Sales Certification
Business Development IBM Certified (Storage Sales)
SEO, Social Media & PPC EMC Sales Trainings (Sales/Product)
Manage Engine Trainings (Sales Training)
Trend Micro Trainings (Sales/Solutions)
Diploma in Computer Science, IT Courses (1993-97)
Red Hat Certified Associate (Training)
ZeeShan Afzal of HelpROI
9. Live Status on Google
www.bit.ly/zeeshan-afzal
ZeeShan Afzal HelpROI
10. Cure and Best
Practices
If ‘Your Rankings’ are Hit.
ZeeShan Afzal HelpROI
11. Establish Trustworthiness of
your Web Site.
Google Spiders are looking for “
Fresh and Quality Search Terms “
By ZeeShan Afzal HelpROI
12. The Typical ‘ Link-Building ‘
Game is No More, Only High
Quality and Natural Links.
Link Relevancy is the key to keep
the Penguin Happy
By ZeeShan Afzal HelpROI
13. Anchor Text Variety with
relevancy is a Winning Ranking.
Balanced Link Density is also
very important for good ranking
By ZeeShan Afzal HelpROI
14. Avoid Back Links from hazardous
websites.
Avoid Spamy Link Gestures from
other Sites.
ZeeShan Afzal HelpROI
15. Avoid Manipulated Spam in shape of
Comments, Questions/Answers, Arti
cles etc.
Avoid Anchor Text Words using in
the Link URL words [Exact Match].
ZeeShan Afzal HelpROI
16. Using Natural looking Anchor Text
and Links Not manipulated (Same
KeyWords in Title and Anchor URL on
same page).
Avoid “ Money “ keywords in your
pages use synonyms
ZeeShan Afzal HelpROI
17. Keep an eye on Negative SEO
Attacks from Competitors on your
websites.
Send the List of the Malevolent
Links to Google to ignore them
while compiling the indexing &
Ranking for You.
ZeeShan Afzal HelpROI
18. Be very Strict on Duplicate
Content Checking before
uploading on your Web Site.
Build your Brand in the right Niche
with the pillars of Social Media.
ZeeShan Afzal HelpROI
19. Create Trust of your WebSites like a ‘
Real Life Person ‘ in the Real World.
Trust is a very important Metric,
Now.
Search Your Keywords and ‘ Observe
Results ‘, Any Spam Attack, Might
Result in High SERPs Positions, for
short time.
ZeeShan Afzal HelpROI
20. Are Your Keywords or Brand
Words on Google Instant ?
The Big Taboo is Cloaking or
Redirecting, Avoid it.
ZeeShan Afzal HelpROI
21. Regular Inspection of your website for
UnUsual activity or analytics.
Use anchor text links to your
Twitter, Facebook, Pinterest and
Google Plus pages in an intelligent
fashion without Over-Doing it.
ZeeShan Afzal HelpROI
22. Technical SEO Audits quarterly by
Professionals or Industry standard
tools.
Scraping the doorway pages, which are
Hidden or similar practice.
ZeeShan Afzal HelpROI
23. Motivate Organic Links
Building, Stops buying them from
unreliable sources.
Google Penguin loves to punish
the ‘ Hidden Text & Links ‘.
ZeeShan Afzal HelpROI
24. Natural and Ethical Cup of Tea with the
right Sugar of SEO, Can be SERPs
Toper and honey candy for Google
Penguin and Panda.
Check for innocent damages by your
Developers in Anti-Penguin Coding.
ZeeShan Afzal HelpROI
25. Say ‘ Ciao ‘ and ‘ follow-up ‘ with
Google Web Spam Team, If you
Think, You were wrongly penalized.
Keep an eye on your ‘ Organic
keywords referral report ‘.
ZeeShan Afzal HelpROI
26. Pleasant User Experience is the Big Fish
for Penguin and gives You Good Search
Ranks.
Regularly Check Google Search Indexing
for your Website on Google.Com by the
Command.
Site:[Your Website]
ZeeShan Afzal HelpROI
27. Time to Go Back-to-School, Learn the
Advanced SEO Techniques to Plan High
Google Ranks of ‘ Your Web Projects ‘,
Achieving the Perfect ROI for Your
Marketing Dollars!
ZeeShan Afzal HelpROI
28. Check the Umbrella Holes of your SEO
Consultant, Team up closely for
Heuristics based Optimization.
Genuine, Interesting and Fresh
Content is the heart-beat of your Web
Site and ensures the ‘ High Rankings ‘
in return.
ZeeShan Afzal HelpROI
29. Update and follow the best industry
and dynamic practices for your On-
page and Off-page SEO.
Do Not Over-optimize your SEO
efforts, Balance is a must Or You will
be punished by Google Algorithmic
Updates.
By ZeeShan Afzal HelpROI
30. Title Tags are very important, Use
5-6 Keywords in a Natural flow,
No Grammar, Capitalization or
Spelling Mistakes.
ZeeShan Afzal HelpROI
31. Preventive Measures : Link-pruning
should be your habit to secure yourself
from Google lashes.
Always perform an ITIL Root Cause
analysis in case of Sudden low-
rankings on Google.
ZeeShan Afzal HelpROI