SlideShare a Scribd company logo
1 of 11
Optical Distortion   Presented by:   Srinivasan Raghavan Shawn Ritzenhaler Jaime Valle Matthew Lackowski Vlad Ignatov May 19, 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Situation and Market Forces ,[object Object],[object Object],[object Object],[object Object]
Segmentation and Targeting ,[object Object],[object Object],Farms Hens Hens/Farm Pacific Region 592 45,516,021 76,885 South Atlantic 1081 46,372,092 42,897 Mountain 26 1,488,794 57,261 West South Central 526 28,252,131 53,711 East South Central 400 18,311,473 45,779 East North Central 398 15,360,907 38,595 West North Central 199 8,661,383 43,525 Middle Atlantic 324 15,629,652 48,240 New England 161 7,955,616 49,414
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Saving Per Hen Mortality $0.124 Egg-laying trauma $0.044 Feed $0.112 Total $0.28
 
Assumptions: Year 1 Year 2 Year 3 Year 4 Year 5 Number of farms Targeted 592 1673 2599 3520 3707 Conversion Rate 50% 50% 50% 50% 50% number of farms Purchased 296 836.5 1299.5 1760 1853.5 Number of Sales people 8 21 33 44 47 Number of technical representatives 2 5 7 9 10 sell price (Introductory Price in Year 1, Value Based Price in Year 2 & 3, Post Patent Expiry Price in Year 4 & 5) $0.18  $0.18  $0.18  $0.18  $0.18  Volume (Targeted) 45,516,021  91,888,113  138,451,717  178,103,659  187,548,069  Volume (Purchased) 22,758,011  45,944,057  69,225,859  89,051,830  93,774,035  Revenue 4,096,442  8,269,930  12,460,655  16,029,329  16,879,326  COGS (784,696) (1,584,151) (2,386,908) (3,070,507) (3,233,329) Regional Office expense (196,000) (392,000) (588,000) (784,000) (784,000) Sales person (320,000) (840,000) (1,320,000) (1,760,000) (1,880,000) Technical Representative (70,000) (175,000) (245,000) (315,000) (350,000)             Fixed Cost Per Year           Research and Development Expense (250,000) (250,000) (250,000) (250,000) (250,000) Headquarters Expense (614,000) (614,000) (1,200,000) (1,200,000) (1,200,000) Advertising expense (100,000) (100,000) (100,000) (100,000) (100,000) Trade Show Expense (100,000) (100,000) (100,000) (100,000) (100,000) Licensing Fee (25,000) (25,000) 0  0  0  Pre-Tax Net Income 1,636,746  4,189,779  6,270,747  8,449,822  8,981,998  Total Pre-tax income 29,529,091         
Distribution – 5 year Plan ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Happy hens– Happy farmers!

More Related Content

What's hot

Colgate palmolive the precision toothbrush
Colgate palmolive the precision toothbrushColgate palmolive the precision toothbrush
Colgate palmolive the precision toothbrush
Rajendra Inani
 
Natureview case analysis
Natureview case analysisNatureview case analysis
Natureview case analysis
Abhay Upadhyay
 
Atlantic computer case analysis
Atlantic computer case analysisAtlantic computer case analysis
Atlantic computer case analysis
Farhan Khan
 

What's hot (20)

Burroughs Wellcome - Retrovir Case Analysis (Idia Ogala - Lubin School of Bus...
Burroughs Wellcome - Retrovir Case Analysis (Idia Ogala - Lubin School of Bus...Burroughs Wellcome - Retrovir Case Analysis (Idia Ogala - Lubin School of Bus...
Burroughs Wellcome - Retrovir Case Analysis (Idia Ogala - Lubin School of Bus...
 
Gino sa distribution channel management case study
Gino sa distribution channel management case studyGino sa distribution channel management case study
Gino sa distribution channel management case study
 
Colgate palmolive company the precision toothbrush case study
Colgate palmolive company the precision toothbrush case studyColgate palmolive company the precision toothbrush case study
Colgate palmolive company the precision toothbrush case study
 
Biopure
BiopureBiopure
Biopure
 
Nature view farm case study group submited1
Nature view farm case study group submited1Nature view farm case study group submited1
Nature view farm case study group submited1
 
Natureview Farm Harvard Case Analysis
Natureview Farm Harvard Case AnalysisNatureview Farm Harvard Case Analysis
Natureview Farm Harvard Case Analysis
 
Biopure corporation
Biopure corporationBiopure corporation
Biopure corporation
 
Colgate palmolive the precision toothbrush
Colgate palmolive the precision toothbrushColgate palmolive the precision toothbrush
Colgate palmolive the precision toothbrush
 
curled-metal-case study01
curled-metal-case study01curled-metal-case study01
curled-metal-case study01
 
Boots case study
Boots case studyBoots case study
Boots case study
 
Natureview case analysis
Natureview case analysisNatureview case analysis
Natureview case analysis
 
curled-metal case study analysis
curled-metal case study analysiscurled-metal case study analysis
curled-metal case study analysis
 
Barco Projection Systems Case Study
Barco Projection Systems Case StudyBarco Projection Systems Case Study
Barco Projection Systems Case Study
 
Cumberland Metals
Cumberland MetalsCumberland Metals
Cumberland Metals
 
Barco case study team a final
Barco case study team a finalBarco case study team a final
Barco case study team a final
 
Case analysis :Gino SA distribution channel management
Case analysis :Gino SA distribution channel managementCase analysis :Gino SA distribution channel management
Case analysis :Gino SA distribution channel management
 
Delwarca software remote support unit
Delwarca software  remote support unitDelwarca software  remote support unit
Delwarca software remote support unit
 
Natureview Farm : Harvard Business School Case
Natureview Farm : Harvard Business School CaseNatureview Farm : Harvard Business School Case
Natureview Farm : Harvard Business School Case
 
Atlantic computer case analysis
Atlantic computer case analysisAtlantic computer case analysis
Atlantic computer case analysis
 
HubSpot - Inbound marketing and web 2.0 case study
HubSpot - Inbound marketing and web 2.0 case studyHubSpot - Inbound marketing and web 2.0 case study
HubSpot - Inbound marketing and web 2.0 case study
 

Similar to Optical Distortion Marketing Plan

Annual Report 2014
Annual Report 2014Annual Report 2014
Annual Report 2014
Hasan Jaber
 
Plan de Negocios - Cuadros
Plan de Negocios - CuadrosPlan de Negocios - Cuadros
Plan de Negocios - Cuadros
Maricel Jorge
 

Similar to Optical Distortion Marketing Plan (20)

ZQK JV
ZQK JVZQK JV
ZQK JV
 
paradise-034230-Algorithm Investment Report
paradise-034230-Algorithm Investment Reportparadise-034230-Algorithm Investment Report
paradise-034230-Algorithm Investment Report
 
sk discovery-006120-Algorithm Investment Report
sk discovery-006120-Algorithm Investment Reportsk discovery-006120-Algorithm Investment Report
sk discovery-006120-Algorithm Investment Report
 
lg display-034220-Algorithm Investment Report
lg display-034220-Algorithm Investment Report lg display-034220-Algorithm Investment Report
lg display-034220-Algorithm Investment Report
 
KoreaKolmar 161890 Algirithm Investment Report
KoreaKolmar 161890 Algirithm Investment ReportKoreaKolmar 161890 Algirithm Investment Report
KoreaKolmar 161890 Algirithm Investment Report
 
ecoprobm 247540 Algorithm Investment Report
ecoprobm 247540 Algorithm Investment Reportecoprobm 247540 Algorithm Investment Report
ecoprobm 247540 Algorithm Investment Report
 
lg-003550-Algorithm Investment Report
lg-003550-Algorithm Investment Reportlg-003550-Algorithm Investment Report
lg-003550-Algorithm Investment Report
 
poscochemtech 003670 algorithm investment report
poscochemtech 003670 algorithm investment reportposcochemtech 003670 algorithm investment report
poscochemtech 003670 algorithm investment report
 
Tegtora final
Tegtora finalTegtora final
Tegtora final
 
Annual Report 2014
Annual Report 2014Annual Report 2014
Annual Report 2014
 
korea aerosdace industries 047810 algorithm investment report
korea aerosdace industries 047810 algorithm investment reportkorea aerosdace industries 047810 algorithm investment report
korea aerosdace industries 047810 algorithm investment report
 
hyundaielevator-017800-Algorithm Investment Report
hyundaielevator-017800-Algorithm Investment Reporthyundaielevator-017800-Algorithm Investment Report
hyundaielevator-017800-Algorithm Investment Report
 
celltrionhealthcare-091990-Algorithm Investment Report
celltrionhealthcare-091990-Algorithm Investment Reportcelltrionhealthcare-091990-Algorithm Investment Report
celltrionhealthcare-091990-Algorithm Investment Report
 
TTK Prestige: Net Sales up 9.81%, EBITDA down 1.79% during Q1FY15
TTK Prestige: Net Sales up 9.81%, EBITDA down 1.79% during Q1FY15TTK Prestige: Net Sales up 9.81%, EBITDA down 1.79% during Q1FY15
TTK Prestige: Net Sales up 9.81%, EBITDA down 1.79% during Q1FY15
 
Salestech Market Size
Salestech Market SizeSalestech Market Size
Salestech Market Size
 
Spdr debunking-5-common-gold-misconceptions
Spdr debunking-5-common-gold-misconceptionsSpdr debunking-5-common-gold-misconceptions
Spdr debunking-5-common-gold-misconceptions
 
samsung cnt 028260 Algorithm Investment Report
samsung cnt 028260 Algorithm Investment Reportsamsung cnt 028260 Algorithm Investment Report
samsung cnt 028260 Algorithm Investment Report
 
NC soft 036570 Algorithm Investment Report
NC soft 036570 Algorithm Investment ReportNC soft 036570 Algorithm Investment Report
NC soft 036570 Algorithm Investment Report
 
omnitel 057680 Algorithm Investment Report
omnitel 057680 Algorithm Investment Reportomnitel 057680 Algorithm Investment Report
omnitel 057680 Algorithm Investment Report
 
Plan de Negocios - Cuadros
Plan de Negocios - CuadrosPlan de Negocios - Cuadros
Plan de Negocios - Cuadros
 

Optical Distortion Marketing Plan

  • 1. Optical Distortion Presented by: Srinivasan Raghavan Shawn Ritzenhaler Jaime Valle Matthew Lackowski Vlad Ignatov May 19, 2011
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8. Assumptions: Year 1 Year 2 Year 3 Year 4 Year 5 Number of farms Targeted 592 1673 2599 3520 3707 Conversion Rate 50% 50% 50% 50% 50% number of farms Purchased 296 836.5 1299.5 1760 1853.5 Number of Sales people 8 21 33 44 47 Number of technical representatives 2 5 7 9 10 sell price (Introductory Price in Year 1, Value Based Price in Year 2 & 3, Post Patent Expiry Price in Year 4 & 5) $0.18 $0.18 $0.18 $0.18 $0.18 Volume (Targeted) 45,516,021 91,888,113 138,451,717 178,103,659 187,548,069 Volume (Purchased) 22,758,011 45,944,057 69,225,859 89,051,830 93,774,035 Revenue 4,096,442 8,269,930 12,460,655 16,029,329 16,879,326 COGS (784,696) (1,584,151) (2,386,908) (3,070,507) (3,233,329) Regional Office expense (196,000) (392,000) (588,000) (784,000) (784,000) Sales person (320,000) (840,000) (1,320,000) (1,760,000) (1,880,000) Technical Representative (70,000) (175,000) (245,000) (315,000) (350,000)             Fixed Cost Per Year           Research and Development Expense (250,000) (250,000) (250,000) (250,000) (250,000) Headquarters Expense (614,000) (614,000) (1,200,000) (1,200,000) (1,200,000) Advertising expense (100,000) (100,000) (100,000) (100,000) (100,000) Trade Show Expense (100,000) (100,000) (100,000) (100,000) (100,000) Licensing Fee (25,000) (25,000) 0 0 0 Pre-Tax Net Income 1,636,746 4,189,779 6,270,747 8,449,822 8,981,998 Total Pre-tax income 29,529,091        
  • 9.
  • 10.

Editor's Notes

  1. 1 - Pacific 2 - South Atlantic 3 – East South Central, West South Central 4 – Mid Atlantic, East North Central, West North Central 5 – New England, Mountain
  2. 1. Product positioning – debeaking and cannabalism 2. Erected barriers to entry thru patenting and license agreements, needs to use the 3 years it has to solidify these by building relationships with farmers, for instance. 3. Segmentation and targeting – ODI should target medium to large farms, for whom these costs are more prevalent, as well as areas with many farms, i.e. dense geographical regions, to save on regional offices and other costs of doing business 4. Pricing – the optimal price is $0.18 given our assumptions, this will produce the most profits and meet the goal of 50% market penetration 5. Distribution – start in california and expand from there