1 - Pacific 2 - South Atlantic 3 – East South Central, West South Central 4 – Mid Atlantic, East North Central, West North Central 5 – New England, Mountain
1. Product positioning – debeaking and cannabalism 2. Erected barriers to entry thru patenting and license agreements, needs to use the 3 years it has to solidify these by building relationships with farmers, for instance. 3. Segmentation and targeting – ODI should target medium to large farms, for whom these costs are more prevalent, as well as areas with many farms, i.e. dense geographical regions, to save on regional offices and other costs of doing business 4. Pricing – the optimal price is $0.18 given our assumptions, this will produce the most profits and meet the goal of 50% market penetration 5. Distribution – start in california and expand from there