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Microsoft Shutters
- 1. Microsoft Shutters David Glavatskiv Lauren Golshan Stian Myraas Jaclyn Pug Ambrose Zhi
- 2. Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away. - Antoine de Saint-Exupéry Intro | Analysis | Strategy | Projections | Conclusion
- 3. A simplistic version For simplistic needs Intro | Analysis | Strategy | Projections | Conclusion
- 5. Competitors Financials Intro | Analysis | Strategy | Projections | Conclusion Market Cap 2017 Revenue Citrix 14.26 billion 2.8 billion Dropbox 12.09 billion 1.1 billion Box 3.87 billion 506 million Microsoft 768 billion 18.9 billion (Commercial Cloud) Google 748 billion 4 billion est. (Google Cloud/G suite)
- 6. Competitive analysis Dropbox: picture and files storage Box: cloud file sharing Google: group collaboration Microsoft: advanced software features Citrix: pricing: on-premise data storage Intro | Analysis | Strategy | Projections | Conclusion
- 7. Target Segment Options: a. k-12 b. college students c. gamers d. working professionals Focus: working professionals Intro | Analysis | Strategy | Projections | Conclusion
- 8. Survey working professionals Do you use Microsoft applications at work? Yes: 91.3% No: 8.7% Do you use Microsoft applications during personal time? Yes: 65.2% No: 38.4% WHY NOT?! "Too slow, too many functions" "I use Skype and outlook at work to connect and hold meetings. I text and FaceTime at home. One is casual one is professional.” What would it take for you to choose Microsoft? "Anything that is more simple and efficient attracts me!" "Better connectivity and ease of use with all of my devices." "More customizable, less clunky." Intro | Analysis | Strategy | Projections | Conclusion
- 9. Competitive Advantages Leverage Advanced Productivity Features Cloud Capability Remote + Multi-device collaboration capabilities Subscription Business Model Enterprise Security Trust Enterprise software leader& Extensive market presence Leading mixed- reality, AI, & Cloud sectors Easy to retain existing customers and capture soon- to-be custoemrs Intro | Analysis | Strategy | Projections | Conclusion
- 10. Recommendation Marketing - Advertising through existing hotmail users, LinkedIn,Youtube,WSJ - Bundling service to capture more customers (Free Spotify included in the Office 365 package) -Emphasis on cloud storage benefit and data protection/security - Intro | Analysis | Strategy | Projections | Conclusion
- 11. Shutters Intro | Analysis | Strategy | Projections | Conclusion
- 12. Timeline Intro | Analysis | Strategy | Projections | Conclusion
- 13. Pricing Strategy 1. Office 365 subscription based pricing 2. Shutters feature comes with subscription 3. Spotify premium as well Shutters feature will increase user engagement across devices. Intro | Analysis | Strategy | Projections | Conclusion
- 14. Financial Projections Intro | Analysis | Strategy | Projections | Conclusion
- 15. Financial Projections Intro | Analysis | Strategy | Projections | Conclusion
- 16. Risks & Mitigation RISK – Product offering unawareness MITIGATION – Marketing Microsoft's offerings RISK – AI Failure MITIGATION – Beta testing, investing in RD RISK – Compatibility issue across multiple devices MITIGATION – Shutters is simple Intro | Analysis | Strategy | Projections | Conclusion
- 17. Conclusion Intro | Analysis | Strategy | Projections | Conclusion
- 18. Intro | Analysis | Strategy | Projections | Conclusion
- 19. Intro | Analysis | Strategy | Projections | Conclusion
- 20. Intro | Analysis | Strategy | Projections | Conclusion
- 21. Pain Point Intro | Analysis | Strategy | Projections | Conclusion
- 22. Intro | Analysis | Strategy | Projections | Conclusion
- 23. • Target segment – Working professionals who are using Microsoft at work – Here are the workforce segments that Microsoft Next-generation CCP should target: • A. College students • B. Business support & admin staff • C.Tech workers + Business Analyst • D. Managers, Directors, & Senior consultants. – Each segment here has different needs when it comes to device usage and content collaboration.We recommend focusing on C and D. Intro | Analysis | Strategy | Projections | Conclusion
- 24. Positioning statement: For technologically progressive working professionals located in urban neighborhoods who are constantly connecting and collaborating on the Internet, Microsoft now offers Shutters. Shutters offers the user the ability to sophisticate their software to their pleasure. Microsoft recognizes that consumers have multiple roles in their lives and that each role uses technology differently. Unlike other content collaboration platforms, Shutters allows the user to differentiate the software sophistication to their liking. Intro | Analysis | Strategy | Projections | Conclusion
- 25. Working Professionals Segmentation • Senior Directors, management consultants • Technology workers, analysts • Business support & administration staff • College students Intro | Analysis | Strategy | Projections | Conclusion
- 26. Microsoft's current CCP Solutions • Online Meetings (Skype & MSTeam) • Office Applications (Outlook,Word, Excel, PowerPoint) • Business e-mail and calendaring (Outlook and Exchange) • File storage and sharing (SharePoint & OneDrive) • BusinessVoice (Skype for Business, Office 365 Phone System) • Teamwork hub (MS team) • Internets and team sites (SharePoint &Yammer) • Content Services (SharePoint,OneDrive, Flow, Delve) • Business process automation (SharePoint, PowerApps, Flow) Intro | Analysis | Strategy | Projections | Conclusion
- 27. Each segment has different needs • Senior Directors, management consultants • Travel 24/7 & endless meetings • AI can help project management • Prefer verbal communication • Technology workers, analysts • AI helps them to process data and offer insights • Growing demand to work remotely • Cross-functional collaboration is becoming the norm • Business support & administration staff • Need AI to automate repetitive tasks (e-mail, scheduling, documentation) • Focus more on value-added tasks • College students • Tech savy • More and more team projects Intro | Analysis | Strategy | Projections | Conclusion
- 28. Next-generation should target each segment based on their needs Intro | Analysis | Strategy | Projections | Conclusion
- 29. • Promotion strategy - Direct selling to businesses to buy the premium version of Shutters so that employees have access and are prompted to buy for themselves when at home - Give office 356 for free with the additional offers and then after 6 months take away the additional offerings and charge a subscription fee??? - Bundling strategy with spotify, hulu, netflix, HBO -Transfer all data for free Intro | Analysis | Strategy | Projections | Conclusion
- 30. • Distribution strategy - Utilize places like Best Buy who are already selling Microsoft products Intro | Analysis | Strategy | Projections | Conclusion
- 31. Product • SHUTTERS • Disruption strategy: We are offering a simplified version of Microsoft’s application offerings Intro | Analysis | Strategy | Projections | Conclusion
- 32. Price - Free for the simple version - Premium price to add all the features Intro | Analysis | Strategy | Projections | Conclusion
- 33. Competitors in Cloud Storage 33% AWS 13% Microsoft Azure 8% IBM 6% Google 4% Alibaba Microsoft:Trying to position themselves as one stop cloud shop for all enterprise needs. Differentiating by usingAzure data lake (store data of any size or speed) and analytics to set themself apart. Amazon: Doesn't care what you use them for as long as you use them. Google: Focusing on developers who use their systems to build. Snowflake: New to the game.Targeting enterprises, trying to move into Microsoft's space. Intro | Analysis | Strategy | Projections | Conclusion
- 34. AI AI knows when to turn shutters up and down Intro | Analysis | Strategy | Projections | Conclusion
- 35. What is the need of working professionals during their down time? What is an example of our pain points?? - unnecessary complexity issue Need too much complexity for our users Our solution is utilizingAI to personalize the user experience AI is the means to get to our solution which is Shutters Outcome: extra time saved from not having to struggle with technology (10 extra minutes to watch tv, stress reduced). Personal finanance Increase user engagement does not have to be lesuire but instead working remotely - Get all of micrsoft office to work on your phone - Shutters makes your apps work on the computer and people will use It Pain point: - Corporate on the go, clunkiness, unawareness. Means- Marketing, AI. Solutions: Simplfied suite. Outecome: Ease-of use corss devices, How do you get IOS users to switch over? AI, marketing (you could save one hour a night), Intro | Analysis | Strategy | Projections | Conclusion
- 36. Intro | Analysis | Strategy | Projections | Conclusion
- 37. Intro | Analysis | Strategy | Projections | Conclusion
- 38. 1. $1 a month per user 2. Stick with their pricing strategy a. give them unlimited storage b. bundle c. you can use it across as many devices as you want d. 3. Lower the price 4.They will be incentivized to use more Micrsoft brands Today is May 25th and the GDRP is being placed on all companies doing business with the EU.The GDRPis all about regulating the way companies use user data to protect user.That is what one of Microsoft's biggest competiors,Google, pricing strategy is all stemming from using user data.Therefore, we believe this is prime time to get into the market while they are Google is going to be focusing their energy else where Pricing Strategy Intro | Analysis | Strategy | Projections | Conclusion
- 39. Add a SlideTitle - 1 Intro | Analysis | Strategy | Projections | Conclusion
- 40. Agenda Part 1 Part 2 Part 3 Class Group A Group B Clas≈s 1 82 95 Class 2 76 88 Class 3 84 90Intro | Analysis | Strategy | Projections | Conclusion
- 41. Title and Content Layout with Chart 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3 Intro | Analysis | Strategy | Projections | Conclusion
- 42. Two Content Layout with SmartArt Group A • Task 1 • Task 2 Group B • Task 1 • Task 2 Group C • Task 1 • Task 2 • First bullet point here • Second bullet point here • Third bullet point here Intro | Analysis | Strategy | Projections | Conclusion
- 43. Add a SlideTitle - 3 Intro | Analysis | Strategy | Projections | Conclusion
- 44. Competitive analysis Dropbox: picture and files storage. Pricing: $8.25 for 1TB Box: cloud file sharing. Pricing: $15 a month for unlimited storage Google: group collaboration. Pricing: $10 a month for unlimited storage Microsoft: advanced software features. Pricing: $7 month 1TB Citrix: Pricing: on-premise data storage. $15 a year (hard to research) Intro | Analysis | Strategy | Projections | Conclusion
- 45. Competitive Advantage Model, AI, Software Development Deep learning + data = User empowerment Intro | Analysis | Strategy | Projections | Conclusion
- 46. Add a SlideTitle - 5 Intro | Analysis | Strategy | Projections | Conclusion
Editor's Notes
- Need / Exec Summary - Identify the problem: Microsoft products are complex and not being used outside of office
- The main services that are in commercial cloud are Azure; Office 365 business services. Googles revenue is an estimate from their executives.
- Barriers to entry in industry are decreasing which means more competitors are entering into the market, which is why we believe it is vital that Microsoft focuses its efforts on maintaining and increasing its market share. Today is May 25th and the GDPR is being placed on all companies doing business with the EU.
- We explored k-12 (social media), college students (group work), gamers (entertainment), corporate professionals (news, messenger, email), and tech workers (data collection). While targeting the next generation (k-12) was very tempting we surveyed highschool students and found that they are mainly using their devices for social media. Additionally, we do not want to isolate Microsofts current customers. Therefore, we believe it is wisest to focus on business professionals who are already using Microsoft and focus efforts on getting them to use Microsoft applications across multiple devices. Tech workers (processing lots of data), college students (more and more team projects), business managers/directors (lots of travel), business support (routine tasks) ALL ARE WORKING REMOTELY MORE
- From a survey of 46 working professionals. Is this consistent with the market? Do we have stats about this?? How do we get people to use Microsoft across all their devices even when they are not at work?
- Traditional commercial Office licensing was down 17 percent, as Office users migrate from perpetual and Software Assurance licensing to Office 365 subscriptions. We will keep pushing the subscription based Office 365 offerings and including the Shutters feature and Spotify subscriptions. These features will increase user engagement across devices. "As of last quarter, Microsoft officials said that Microsoft is generating more revenue from Office 365 Commercial subscriptions than Office sold via non-subscription licensing. " zdnet.com
- Barriers to entry in industry are decreasing which means more competitors are entering into the market, which is why we believe it is vital that Microsoft focuses its efforts on maintaining and increasing its market share. Today is May 25th and the GDPR is being placed on all companies doing business with the EU.