Google {Learning} Analytics GEUG14
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More context and link to video recording: http://mashe.hawksey.info/2014/06/geug14-presentation-google-learning-analytics/ Presentation given at University of York Google Apps for Education European User Group meeting (GEUG14) exploring how Google Analytics could be used for Learning Analytics
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Google {Learning} Analytics GEUG14
- 1. Google {Learning} Analytics Presented at Martin Hawksey This work is licensed under a Creative Commons Attribution 3.0 Unported License. CC-BY mhawksey
- 2. alt.ac.ukhttp://bit.ly/GEUG14-Analytics All links bundled in http://bit.ly/GEUG14-Analytics @mhawksey+MartinHawksey
- 3. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Learning Analytics “Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs” "Call for Papers of the 1st International Conference on Learning Analytics & Knowledge (LAK 2011)"
- 4. An Example
- 5. alt.ac.uk Optimal Video Length Philip Guo, Optimal Video Length for Student Engagement
- 11. alt.ac.uk
- 12. alt.ac.ukhttp://bit.ly/GEUG14-Analytics What does Google Analytics give? ◊ Demographics – Overview (overview of traffic by age and gender) – Age (traffic by age ranges) – Gender (traffic by gender) ◊ Frequency & Recency ◊ Engagement ◊ …
- 13. alt.ac.ukhttp://bit.ly/GEUG14-Analytics The challenge ◊ Collection – getting data into Google Analytics in a sustainable way ◊ Connection – access to Google Analytics data and analysis
- 14. Collection
- 15. alt.ac.uk
- 23. alt.ac.uk
- 24. Connection
- 25. alt.ac.uk Google Analytics Web View
- 26. alt.ac.ukhttp://bit.ly/GEUG14-Analytics {api} Google Analytics APIs ◊ ▾Collection APIs & SDKs – ▸Web Tracking – ▸Android SDK – ▸iOS SDK – ▸Measurement Protocol ◊ ▾Configuration APIs – ▸Management API – ▸Provisioning API ◊ ▾Reporting APIs – ▸Core Reporting API – ▸Embed API – ▸MCF Reporting API – ▸Metadata API – ▸Real Time Reporting APIBeta
- 27. alt.ac.uk Google Analytics superProxy screenshot © seoeditors.com Controlled distribution of data
- 31. alt.ac.ukhttp://bit.ly/GEUG14-Analytics Summary ◊ GA usage policy prevents tracking with user identifiable data ◊ Not just the web – mobile platforms and anything else that can ping Measurement API
- 32. alt.ac.ukhttp://bit.ly/GEUG14-Analytics All links bundled in http://bit.ly/GEUG14-Analytics @mhawksey+MartinHawksey
- 33. Association for Learning Technology Registered charity number: 1063519 www.alt.ac.uk @A_L_T
Editor's Notes
- edX analysis of optimum instructional video length. Data suggests maximum length of 6 minutes for best engagement.
- A similar analysis is achievable with YouTube Analytics
- YouTube Analytics lets you see peaks of engagement/disengagement. Data is good but has it’s limits. What if you wanted to segment engagement using demographics like age or gender, or even location
- YouTube Analytics lets you see peaks of engagement/disengagement. Data is good but has it’s limits. What if you wanted to segment engagement using demographics like age or gender, or even location
- YouTube Analytics lets you see peaks of engagement/disengagement. Data is good but has it’s limits. What if you wanted to segment engagement using demographics like age or gender, or even location
- YouTube Analytics lets you see peaks of engagement/disengagement. Data is good but has it’s limits. What if you wanted to segment engagement using demographics like age or gender, or even location
- Google Analytics – you’ve all heard of right? Last time I looked 98% of UK HE main websites were using GA.
- Continuing with the Youtube example (but other players and interactions can be tracked). Lots of examples of how you can track things other than pageviews. Often the issue is deployment. Each time you want to track something new you need to deploy new code on your webserver. The solution…
- Google Tag Manager Add a container once and allows you to update tracking from the cloud Uses tags rules and macros youtube.com/watch?v=KRvbFpeZ11Y
- An example..
- An example..
- An example..
- An example..
- An example..
- An example..
- Limitation: Data is based on embedded plays Once you’ve installed the container can preview, debug and publish. You can even watch the results in realtime. The point to stress this isn’t just about tracking youtube plays. Anything clickable or generating data could potentially be tracked. This might include MCQs, downloads etc.
- Connection to the data and analysis
- Web interface permits the grouping and filtering or data to distribute to individuals. View -> Grouping and Filter Personal -> segmentations, groupings … Question of how scalable this is.
- Collection Configuration Reporting ▾Collection APIs & SDKs ▸Web Tracking ▸Android SDK ▸iOS SDK ▸Measurement Protocol ▾Configuration APIs ▸Management API (v3) ▸Provisioning API (v3) ▾Reporting APIs ▸Core Reporting API (v3) ▸Embed API ▸MCF Reporting API (v3) ▸Metadata API (v3) ▸Real Time Reporting API (v3)Beta
- The Google Analytics superProxy allows you to publicly share your Google Analytics reporting data. You can use it to power your own custom dashboards and widgets, transform responses to various formats, test, and much more. The Google Analytics superProxy works with the Core Reporting API, Real Time Reporting API , and Multi-Channel Funnels Reporting API.
- A more home grown solution using Google Sheets and Google Apps Script
- Mentioned it not just about tracking watched videos…
- Mentioned it not just about tracking watched videos…