Group 2




Tuesday, September 6, 11
Tuesday, September 6, 11
Tuesday, September 6, 11
Corporate History




Tuesday, September 6, 11
Corporate History
               •       About Google
                           •   Google’s mission is to organize the world‘s
                               information and make it universally accessible and
                               useful.

                           •   Started on 1996, Stanford University graduate
                               students Larry Page and Sergey Brin built a search
                               engine called “BackRub” that used links to
                               determine the importance of individual web pages

                           •   1998 they had formalized their work, creating the
                               company you know today as Google.



Tuesday, September 6, 11
Corporate History


                    Larry Page     Eric E. Schmidt    Sergey Brin
                       CEO       Executive Chairman   Co-Founder




Tuesday, September 6, 11
Web Services




Tuesday, September 6, 11
Web Services
                    •      Everyday Essentials – Weather, Stock Quotes, Time, Sports Scores

                    •      Reference Tools – Calculator, Book Search, Unit Conversion

                    •      Choosing Keywords - Synonym Search, Dictionary Definitions, Spell Checker

                    •      Local Search - Movie Showtime's, Real Estate and Housing

                    •      Trip Planning - Airline Travel Info, Currency Conversion, Maps

                    •      Search by Number - Package Tracking, Patent Numbers, Area Code




Tuesday, September 6, 11
Top Rated Products




Tuesday, September 6, 11
Top Rated Products
                    •      Google Search

                    •      Gmail

                    •      Google Earth / Maps

                    •      Chrome

                    •      Google Docs

                    •      Blogspot

                    •      AdSense / AdWords

                    •      Android



Tuesday, September 6, 11
Google Search




Tuesday, September 6, 11
Google Search




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7GB Storage Space
                                       Send files up to 20MB
                              Integrated Google Talk and video chat
                           Fully integrated with other Google services




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Google's "software as a service" office suite
           Multiple users co-op to create docs, spreadsheets and
                               presentations




Tuesday, September 6, 11
Google Mobile




Tuesday, September 6, 11
Google Mobile




Tuesday, September 6, 11
Google Mobile




Tuesday, September 6, 11
Google Mobile




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Critical Success Factors




Tuesday, September 6, 11
Critical Success Factors

               Functionality




Tuesday, September 6, 11
Critical Success Factors

               Functionality +




Tuesday, September 6, 11
Critical Success Factors

               Functionality + Simplicity




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                           They focused on the user and all else followed




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                           They focused on the user and all else followed
                           They focused to do one thing really, really well.




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                           They focused on the user and all else followed
                           They focused to do one thing really, really well.
                                      Fast is better than slow.




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                           They focused on the user and all else followed
                           They focused to do one thing really, really well.
                                      Fast is better than slow.
                                  Democracy on the web works.




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                      They focused on the user and all else followed
                      They focused to do one thing really, really well.
                                 Fast is better than slow.
                              Democracy on the web works.
                   You don’t need to be at your desk to need an answer.




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                      They focused on the user and all else followed
                      They focused to do one thing really, really well.
                                 Fast is better than slow.
                              Democracy on the web works.
                   You don’t need to be at your desk to need an answer.
                         You can make money without doing evil.




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                      They focused on the user and all else followed
                      They focused to do one thing really, really well.
                                  Fast is better than slow.
                              Democracy on the web works.
                   You don’t need to be at your desk to need an answer.
                         You can make money without doing evil.
                        There’s always more information out there.




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                      They focused on the user and all else followed
                      They focused to do one thing really, really well.
                                  Fast is better than slow.
                              Democracy on the web works.
                   You don’t need to be at your desk to need an answer.
                         You can make money without doing evil.
                        There’s always more information out there.
                       The need for information crosses all borders.




Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                      They focused on the user and all else followed
                      They focused to do one thing really, really well.
                                  Fast is better than slow.
                              Democracy on the web works.
                   You don’t need to be at your desk to need an answer.
                         You can make money without doing evil.
                        There’s always more information out there.
                       The need for information crosses all borders.
                             You can be serious without a suit.



Tuesday, September 6, 11
Top 10 Reasons Why Google Stands
                         Out From Rest Of Competition
                      They focused on the user and all else followed
                      They focused to do one thing really, really well.
                                  Fast is better than slow.
                              Democracy on the web works.
                   You don’t need to be at your desk to need an answer.
                         You can make money without doing evil.
                        There’s always more information out there.
                       The need for information crosses all borders.
                             You can be serious without a suit.
                               Great just isn’t good enough.


Tuesday, September 6, 11
Biggest Opportunity




Tuesday, September 6, 11
Biggest Opportunity
                              Convergence of Technology




Tuesday, September 6, 11
Biggest Opportunity
                              Convergence of Technology
                                 Mobile Computing




Tuesday, September 6, 11
Biggest Opportunity
                              Convergence of Technology
                                 Mobile Computing
                                 Cloud Computing




Tuesday, September 6, 11
Biggest Opportunity
                              Convergence of Technology
                                 Mobile Computing
                                 Cloud Computing
                                       Apps




Tuesday, September 6, 11
Recommendation




Tuesday, September 6, 11
Recommendation

                 Maximize value of Motorola Acquisition (patents)




Tuesday, September 6, 11
Recommendation

                 Maximize value of Motorola Acquisition (patents)
                       Maintain lead in Cloud Computing




Tuesday, September 6, 11
Recommendation

           Maximize value of Motorola Acquisition (patents)
                  Maintain lead in Cloud Computing
       Strengthen and expand Adroid Market for Mobile Phones




Tuesday, September 6, 11
The End
                             Group 2




Tuesday, September 6, 11

Google inc