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What Android Can Learn
                                from Steve Jobs

                                       Tim O’Reilly
                                        @timoreilly

                                   October 10, 2011
                                    #AndroidOpen

Monday, October 10, 11
Design




Monday, October 10, 11
Design?




                         Source: http://www.digitaltrends.com/mobile/iphone-4-vs-androids-best-spec-face-off/




Monday, October 10, 11
Early review of the Nexus Prime




        “the UI is a lot more sophisticated and clean, making
        even iOS look old and clunky”



        http://www.examiner.com/computers-in-denver/samsung-nexus-prime-goes-for-a-video-tour-along-with-ice-cream-
        sandwich#ixzz1aK1cmJvU




Monday, October 10, 11
Sun Tzu: “Avoid Strength. Attack Weakness.”




Monday, October 10, 11
Steve Jobs on Design



        “In most people’s vocabularies, design means veneer.
        It’s interior decorating. It’s the fabric of the curtains
        and the sofa. But to me, nothing could be further from
        the meaning of design. Design is the fundamental
        soul of a man-made creation that ends up expressing
        itself in successive outer layers of the product or
        service."

        http://www.nytimes.com/2011/10/08/business/how-steve-jobs-infused-passion-into-a-commodity.html?hp=&pagewanted=all




Monday, October 10, 11
What is the “fundamental soul” of Google?




                         “Access to all the world’s information”




Monday, October 10, 11
“We founded Google to help connect people to the
        information they need— and we have been
        obsessively focused on that goal ever since.”

                          -Sergey Brin, 2010 Founders’ Letter




Monday, October 10, 11
Monday, October 10, 11
“Google Translate now works in 58 languages
        including Hindi, Persian and Swahili, and can offer
        translations between 3,306 language pairs. It’s still far
        from perfect, but we've come a long, long way, thanks
        to improved algorithms and scaled computing power.
        For geographic information, we literally cover the
        globe with imagery from satellites, airplanes, and
        cars, and we've made street maps available of nearly
        100 countries.”
                           -Sergey Brin, 2010 Founders’ Letter




Monday, October 10, 11
2005: Stanley Wins the DARPA Grand Challenge




Monday, October 10, 11
2011: The Google Autonomous Vehicle
        “We don’t have better algorithms. We just have more
        data.” - Peter Norvig, Chief Scientist, Google




Monday, October 10, 11
A few key assertions
    § We are building a network-mediated global mind
    § It is not skynet
    § It is us, augmented




Monday, October 10, 11
Think about access to information, but also about
        sensors, and how both work together to enhance
        connection and collective intelligence.




Monday, October 10, 11
§ Sensors, local data, social connection



                         § Sensors, personal data, social connection



                         § Sensors, civic data, social connection




Monday, October 10, 11
“The dark clouds currently looming over the world
        economy are a hardship for us all, but by the time
        today's children grow up, this recession will be a
        footnote in history. Yet the technologies that we create
        between now and then will define their way of life.”

                         - Sergey Brin, Google Founders’ Letter 2008




Monday, October 10, 11
Work on stuff that matters!




Monday, October 10, 11
Create value for others




Monday, October 10, 11
Create value for others




Monday, October 10, 11
Create value for others




                         4
Monday, October 10, 11
Create Value for Others




Monday, October 10, 11
“A panama hat maker in Bolivia is now selling in 84 markets and has grown to 50 employees
         across Latin America using AdWords.
   The owner of a baby products store in Nigeria had such a response to her AdWords campaign
   that she literally ran out of stock.
   A butcher in Warsaw using AdWords saw that at Easter, one of the busiest times of the year, the
   queue of people who came to pick up their online orders was longer than the queue of those
   shopping in the store.
   Displaced by Hurricane Katrina, the founder of a fitness bootcamp was able to completely
   rebuild, and then grow, his customer base with AdWords when he returned to New Orleans and
   started over.
   Using AdWords to find new customers in the wake of the recession, a son helped his father turn
   around his ailing home security business, now the largest in El Paso.
   The first Thai AdWords customer, a third-generation tailor, has grown his business from 5,000
   customers in 2002 to over 400,000 internationally today.”

                                       -Sergey Brin, 2010 Founders’ Letter




Monday, October 10, 11
Creating Value for Others




                Where is the equivalent storytelling for Android?




Monday, October 10, 11
“You are what you pretend
                          to be, so be careful what
                          you pretend.”

                                     -Kurt Vonnegut,
                                       Mother Night




Monday, October 10, 11
“Don’t be evil”




Monday, October 10, 11
Control




Monday, October 10, 11
Control?




        “We have been working to try to apply some of the
        open-access principles of the Internet to increase
        user choice and innovation in the mobile space.”

                         -Larry Page, Google Founders’ Letter, 2007




Monday, October 10, 11
Control?


        “...building in Android offered more access to the core
        functions of the phone, the ability to integrate with
        more third-party APIs and good tools to build with. He
        said he was also worried about Apple stifling the app
        because it might be too close to the iOS native
        functions. ”We want to be a one-stop shop for
        contacts and interaction; that’s a big goal and we
        need the openness of Android to undertake those
        possibilities,” Lior said. “With Android, you get a lot
        of access from Google and the opportunity to build
        something big, not something skin deep.””

                         -Lior Romano, CEO and co-founder of Contapps
                                   http://gigaom.com/2011/05/05/android-grows-as-primary-target-for-innovative-developers/




Monday, October 10, 11
Monday, October 10, 11
Monday, October 10, 11
Three pillars of open
           – Open source
           – Open standards
           – Community leadership




Monday, October 10, 11
Monday, October 10, 11
Monday, October 10, 11
Monday, October 10, 11
Monday, October 10, 11
Be true to Google’s “fundamental soul”




Monday, October 10, 11

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Android open

  • 1. What Android Can Learn from Steve Jobs Tim O’Reilly @timoreilly October 10, 2011 #AndroidOpen Monday, October 10, 11
  • 3. Design? Source: http://www.digitaltrends.com/mobile/iphone-4-vs-androids-best-spec-face-off/ Monday, October 10, 11
  • 4. Early review of the Nexus Prime “the UI is a lot more sophisticated and clean, making even iOS look old and clunky” http://www.examiner.com/computers-in-denver/samsung-nexus-prime-goes-for-a-video-tour-along-with-ice-cream- sandwich#ixzz1aK1cmJvU Monday, October 10, 11
  • 5. Sun Tzu: “Avoid Strength. Attack Weakness.” Monday, October 10, 11
  • 6. Steve Jobs on Design “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service." http://www.nytimes.com/2011/10/08/business/how-steve-jobs-infused-passion-into-a-commodity.html?hp=&pagewanted=all Monday, October 10, 11
  • 7. What is the “fundamental soul” of Google? “Access to all the world’s information” Monday, October 10, 11
  • 8. “We founded Google to help connect people to the information they need— and we have been obsessively focused on that goal ever since.” -Sergey Brin, 2010 Founders’ Letter Monday, October 10, 11
  • 10. “Google Translate now works in 58 languages including Hindi, Persian and Swahili, and can offer translations between 3,306 language pairs. It’s still far from perfect, but we've come a long, long way, thanks to improved algorithms and scaled computing power. For geographic information, we literally cover the globe with imagery from satellites, airplanes, and cars, and we've made street maps available of nearly 100 countries.” -Sergey Brin, 2010 Founders’ Letter Monday, October 10, 11
  • 11. 2005: Stanley Wins the DARPA Grand Challenge Monday, October 10, 11
  • 12. 2011: The Google Autonomous Vehicle “We don’t have better algorithms. We just have more data.” - Peter Norvig, Chief Scientist, Google Monday, October 10, 11
  • 13. A few key assertions § We are building a network-mediated global mind § It is not skynet § It is us, augmented Monday, October 10, 11
  • 14. Think about access to information, but also about sensors, and how both work together to enhance connection and collective intelligence. Monday, October 10, 11
  • 15. § Sensors, local data, social connection § Sensors, personal data, social connection § Sensors, civic data, social connection Monday, October 10, 11
  • 16. “The dark clouds currently looming over the world economy are a hardship for us all, but by the time today's children grow up, this recession will be a footnote in history. Yet the technologies that we create between now and then will define their way of life.” - Sergey Brin, Google Founders’ Letter 2008 Monday, October 10, 11
  • 17. Work on stuff that matters! Monday, October 10, 11
  • 18. Create value for others Monday, October 10, 11
  • 19. Create value for others Monday, October 10, 11
  • 20. Create value for others 4 Monday, October 10, 11
  • 21. Create Value for Others Monday, October 10, 11
  • 22. “A panama hat maker in Bolivia is now selling in 84 markets and has grown to 50 employees across Latin America using AdWords. The owner of a baby products store in Nigeria had such a response to her AdWords campaign that she literally ran out of stock. A butcher in Warsaw using AdWords saw that at Easter, one of the busiest times of the year, the queue of people who came to pick up their online orders was longer than the queue of those shopping in the store. Displaced by Hurricane Katrina, the founder of a fitness bootcamp was able to completely rebuild, and then grow, his customer base with AdWords when he returned to New Orleans and started over. Using AdWords to find new customers in the wake of the recession, a son helped his father turn around his ailing home security business, now the largest in El Paso. The first Thai AdWords customer, a third-generation tailor, has grown his business from 5,000 customers in 2002 to over 400,000 internationally today.” -Sergey Brin, 2010 Founders’ Letter Monday, October 10, 11
  • 23. Creating Value for Others Where is the equivalent storytelling for Android? Monday, October 10, 11
  • 24. “You are what you pretend to be, so be careful what you pretend.” -Kurt Vonnegut, Mother Night Monday, October 10, 11
  • 27. Control? “We have been working to try to apply some of the open-access principles of the Internet to increase user choice and innovation in the mobile space.” -Larry Page, Google Founders’ Letter, 2007 Monday, October 10, 11
  • 28. Control? “...building in Android offered more access to the core functions of the phone, the ability to integrate with more third-party APIs and good tools to build with. He said he was also worried about Apple stifling the app because it might be too close to the iOS native functions. ”We want to be a one-stop shop for contacts and interaction; that’s a big goal and we need the openness of Android to undertake those possibilities,” Lior said. “With Android, you get a lot of access from Google and the opportunity to build something big, not something skin deep.”” -Lior Romano, CEO and co-founder of Contapps http://gigaom.com/2011/05/05/android-grows-as-primary-target-for-innovative-developers/ Monday, October 10, 11
  • 31. Three pillars of open – Open source – Open standards – Community leadership Monday, October 10, 11
  • 36. Be true to Google’s “fundamental soul” Monday, October 10, 11