A brief presentation shared with the Google Business Group of Jinja, Uganda telling them how to connect with their customers using Google+ and all the other apps in the Google Suite.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
The document discusses ways for individuals and businesses to be allies to the LGBTQ+ community. It outlines 11 ways to show support, such as using inclusive language, imagery, and pronouns on websites and in business profiles. The document emphasizes the importance of being an ally, as LGBTQ+ individuals still face discrimination, with over 50% reporting feeling uncomfortable holding a partner's hand in public. By implementing small changes, allies can help LGBTQ+ individuals feel more accepted and safe.
Is business growth your top goal for 2016?
We’re here to help you make it happen.
Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them.
During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies.
During this webinar, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a PPC, ad buying, and remarketing perspective
-How to counter common objections and skepticisms
Struggling with pitching and convincing clients to adopt new digital tactics into their marketing strategy?
You’re not alone.
That’s why we are bringing paid search expert Erin Sagin and video marketing mastermind Kristen Craft together to help you tell a strong story. These two will walk you through who to target and how to start the conversation.
And after winning new business, it’s essential to prove positive results; they will show you how to speak to the data you've collected and prove a compelling outcome.
At this event, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a search and video marketing perspective
-How to grow client retainers with new kinds of work
-How to manage and grow reporting efforts in a scalable way
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
The document discusses ways for individuals and businesses to be allies to the LGBTQ+ community. It outlines 11 ways to show support, such as using inclusive language, imagery, and pronouns on websites and in business profiles. The document emphasizes the importance of being an ally, as LGBTQ+ individuals still face discrimination, with over 50% reporting feeling uncomfortable holding a partner's hand in public. By implementing small changes, allies can help LGBTQ+ individuals feel more accepted and safe.
Is business growth your top goal for 2016?
We’re here to help you make it happen.
Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them.
During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies.
During this webinar, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a PPC, ad buying, and remarketing perspective
-How to counter common objections and skepticisms
Struggling with pitching and convincing clients to adopt new digital tactics into their marketing strategy?
You’re not alone.
That’s why we are bringing paid search expert Erin Sagin and video marketing mastermind Kristen Craft together to help you tell a strong story. These two will walk you through who to target and how to start the conversation.
And after winning new business, it’s essential to prove positive results; they will show you how to speak to the data you've collected and prove a compelling outcome.
At this event, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a search and video marketing perspective
-How to grow client retainers with new kinds of work
-How to manage and grow reporting efforts in a scalable way
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.
[Unwebinar] How to Write Killer Landing Page CopyUnbounce
Have you read all the copywriting “best practices,” but don’t know how to apply them to your landing pages?
Do you procrastinate on copywriting because you a) hate writing, b) don’t know what you’re doing, or c) hate writing and don’t know what you’re doing?
If you ever wished there was a step-by-step method for writing compelling landing page copy—sans the doubt, fear and agony—superstar copywriter Amy Harrison has your answer.
Amy wants to show you a repeatable system for writing targeted, persuasive copy for all your landing pages.
[Webinar] How Unbounce Optimized its Marketing Processes in 2015Unbounce
When Yosem Sweet, Unbounce’s optimization director, decided “old school science” could improve our marketing team’s productivity, he knew we’d be skeptical.
That was July.
By October, Campaign Strategist Chelsea had launched a new strategy for executing campaigns, while SEO expert Cody had revamped his optimization processes.
Even Angus—our science-hating copywriter who couldn’t build a baking soda volcano—managed to boost email productivity 30%.
In this actionable webinar, Yosem (and his star pupil Chelsea) will share insight from their journey—from “science sucks!” to “this actually worked??”—and show you how to apply it to your marketing team.
You'll learn:
- How to drastically improve your marketing strategy in just 15 minutes/day
- How to use scientific methodology to drive marketing ROI
- Why it’s critical to identify your “current condition” before you start experimenting
- How to instill productivity habits that make your marketing team more effective
...plus, much more!
The Facts & Fairytales of Conversion-Driven ContentUnbounce
Do you have a clear, repeatable strategy for converting readers to customers?
Dan McGaw built the digital agency Effin Amazing by mastering content analytics and content strategy, and he wants to show you how to find and nurture more leads from your content marketing efforts.
In our next Unwebinar, Dan will help you separate truth from fiction by teaching you:
What you should and shouldn’t believe about content marketing
The nuts and bolts of nurturing leads from your blog
Why data should rule everything about your content strategy
Exactly how Effin Amazing increased a client’s revenue 38% in 3 months
...plus, much more!
[Webinar] 7 PPC Landing Page Hacks That Your Competitors Would Kill To KnowUnbounce
Still think the holy grail of AdWords success is...spending more time in AdWords?
Au contraire! Your biggest PPC improvements will come through landing page experiments.
But not from just any generic test; your gains will come from PPC-specific tests.
In this Unwebinar, Johnathan Dane—conversion crusader and founder of PPC agency KlientBoost—will show you seven PPC landing page hacks that turn money-guzzling AdWords accounts into highly profitable machines.
You'll learn:
- How to answer the 1 burning question all your PPC visitors have
- How to message match your keywords and landing page like a boss
- Why obsessing over quality score is a waste of time
- The one thing that contradicts everything you've learned about landing pages
...plus, much more!
Writing for the Web: 7 Tips for Getting Read and Shared OnlineOrbit Media Studios
Anyone can put an article on their website. But few people know how to stand out in the inboxes and social streams of your audience. If you’re just dipping your toes in the waters of content, where do you start? If you’re experienced in creating traditional content, how can you translate that to copywriting for the web?
• How is writing for web different?
• What type of writing tends to get clicked, opened and read?
• How do you find the topics that will connect with an audience?
• Which images will drive more clicks?
During this presentation, Andy Crestodina will present the science of social and the art of content. After this session, you’ll have the topics and tactics you need to drive traffic and real results.
[Webinar] 5 Steps to Designing Psychologically Powerful Landing PagesUnbounce
This document summarizes a presentation about designing psychologically powerful landing pages. It discusses using neuromarketing research to understand how website design affects emotional responses. A 5-step process is outlined for improving landing pages: 1) create buyer personas, 2) understand motivations, 3) apply learnings to pages, 4) re-test pages, and 5) A/B test improvements. Examples are given showing how optimizing for emotions rather than just features increased conversion rates significantly, in some cases over 800%.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
The document discusses how trust signals impact reputation on social media. It notes that trust and reputation are closely intertwined, as trust supports reputation and positive trust signals like expertise, honesty and responsiveness help build reputation. However, reputation cannot be built without trust first. The document also outlines positive trust signals like recommendations, authority, consistency and fulfilling promises, as well as negative signals like unresponsiveness, insensitivity and lack of brand clarity. Participants in a Twitter chat discuss how to influence trust signals through engagement and transparency on social media.
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to:
- Choose the right management software for your life.
- Pick the right networks for your audience.
- Prove your audience is coming to your shows.
- Set realistic goals around your social media.
Created for BurlyCon 2015
The document discusses various tools and strategies for successful online marketing in 2010, including domain name selection, website optimization, link building, content creation, social media engagement, and blogging. Key recommendations are to select short, memorable domain names related to the business, optimize webpages for usability and search engines, build links naturally through compelling content and networking, and participate across social media platforms to enhance brand awareness and customer satisfaction in the travel industry.
With Priceline and Expedia now dominating the world of online travel agencies, how can hotels and hostels leverage their partnerships with OTA? And what about players, such as Google, Tripadvisor, Airbnb, etc.?
Conversion Rate Optimization from Answers to Actions with Andy CrestodinaOrbit Media Studios
Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
So why do visitors take action? What makes them stay, read, believe and click?
This presentation is a breakdown of the major factors in terms you maybe haven’t heard before. For the first time, Andy will demonstrate the Orbit process for conversion optimization.
Why most websites fail today, according to 12 years of research
How and where to use the two kinds of evidence
How to create a conversion map that guides visitors thoughts and action
You’ll have new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
5 Creative Ways to Leverage Travel Data to Make More SalesErin Sagin
This document contains tips from Erin Sagin on how smaller travel advertisers can compete against larger competitors. Some of the key points discussed include leveraging search trends like increasing mobile searches and declining attention spans by using formats like call extensions. It also recommends using remarketing to nurture existing leads and optimizing for mobile by improving landing pages and bidding on high-intent terms. The document emphasizes the importance of understanding consumer behavior shifts and adapting paid search strategies accordingly.
How To Win New Clients (When You Suck at Sales)Erin Sagin
The document provides tips from Erin Sagin on how to score big clients for a digital agency. The five tips are: 1) Build your reputation through great content. 2) Create a target list of prospective big clients in your target industries. 3) Get your name in front of prospects through LinkedIn, Facebook ads, and phone calls. 4) Be persistent in following up with prospects without being salesy. 5) Overcome objections with evidence from past client examples. The overall message is that agencies can attract larger clients by cultivating their reputation, targeting the right prospects, being persistent but not pushy in outreach, and addressing concerns with real case studies.
How to make Paid Content Marketing your Mobile Acquisition MachineGessica Bicego
Blinkist is a content company and for the past two years, we have been focusing on how to produce content that will perform in our acquisition campaigns. Paid Content Distribution is not an easy channel, there are many variables to take in consideration: from the native advertising platforms and their inner workings (Outbrain, Taboola, RevContent) to landing page optimisation. Find out all about Blinkist’s journey through the world of paid content and how we managed to make this medium one of our biggest channels for mobile acquisition.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
Writing for Web: 7 Tips for Getting Read and SharedAndy Crestodina
The document provides tips for writing content that gets read and shared online. It discusses finding topics, writing headlines that generate curiosity and emotions, formatting content for easy scanning, choosing clear and simple words, adding relevant images, and using on-page SEO techniques like including keywords in titles and headings. The goal is to create content that attracts and engages readers while also getting found and shared widely.
Social media has become an integral part of marketing. By 2013, 67% of internet users will use social media. The fastest growing segment on Facebook are women over 55. Companies spent $11 million on social media marketing in 2009, increasing to an estimated $54 million in 2014. Popular social media sites for business marketing include Facebook, Twitter, YouTube, LinkedIn and Foursquare. Each site has its own features to engage and connect with current and potential customers.
United states’ motion in limine concerning united states munitions list deter...Cocoselul Inaripat
This document is a motion filed by the United States in a criminal case requesting that the court preclude the defendant from challenging the US State Department's determination that certain exported items were properly classified as "defense articles" on the United States Munitions List. The motion argues that (1) the Arms Export Control Act expressly prohibits judicial review of State Department determinations about items on the munitions list, (2) past precedent establishes that such determinations involve political questions reserved for the executive branch, and (3) allowing challenges would undermine the executive's authority over national security and foreign policy matters.
This document is an order from a federal district court ruling on motions in a product liability case involving a defective attic ladder. The court denied the defendant ladder manufacturer's motion to exclude the plaintiff's expert witness under Daubert. The court found that both the plaintiff's and defendant's experts were qualified and used reliable methodologies, even if they reached different conclusions. The court also granted in part and denied in part the defendant's motion for summary judgment, finding factual disputes remained that precluded full summary judgment.
[Unwebinar] How to Write Killer Landing Page CopyUnbounce
Have you read all the copywriting “best practices,” but don’t know how to apply them to your landing pages?
Do you procrastinate on copywriting because you a) hate writing, b) don’t know what you’re doing, or c) hate writing and don’t know what you’re doing?
If you ever wished there was a step-by-step method for writing compelling landing page copy—sans the doubt, fear and agony—superstar copywriter Amy Harrison has your answer.
Amy wants to show you a repeatable system for writing targeted, persuasive copy for all your landing pages.
[Webinar] How Unbounce Optimized its Marketing Processes in 2015Unbounce
When Yosem Sweet, Unbounce’s optimization director, decided “old school science” could improve our marketing team’s productivity, he knew we’d be skeptical.
That was July.
By October, Campaign Strategist Chelsea had launched a new strategy for executing campaigns, while SEO expert Cody had revamped his optimization processes.
Even Angus—our science-hating copywriter who couldn’t build a baking soda volcano—managed to boost email productivity 30%.
In this actionable webinar, Yosem (and his star pupil Chelsea) will share insight from their journey—from “science sucks!” to “this actually worked??”—and show you how to apply it to your marketing team.
You'll learn:
- How to drastically improve your marketing strategy in just 15 minutes/day
- How to use scientific methodology to drive marketing ROI
- Why it’s critical to identify your “current condition” before you start experimenting
- How to instill productivity habits that make your marketing team more effective
...plus, much more!
The Facts & Fairytales of Conversion-Driven ContentUnbounce
Do you have a clear, repeatable strategy for converting readers to customers?
Dan McGaw built the digital agency Effin Amazing by mastering content analytics and content strategy, and he wants to show you how to find and nurture more leads from your content marketing efforts.
In our next Unwebinar, Dan will help you separate truth from fiction by teaching you:
What you should and shouldn’t believe about content marketing
The nuts and bolts of nurturing leads from your blog
Why data should rule everything about your content strategy
Exactly how Effin Amazing increased a client’s revenue 38% in 3 months
...plus, much more!
[Webinar] 7 PPC Landing Page Hacks That Your Competitors Would Kill To KnowUnbounce
Still think the holy grail of AdWords success is...spending more time in AdWords?
Au contraire! Your biggest PPC improvements will come through landing page experiments.
But not from just any generic test; your gains will come from PPC-specific tests.
In this Unwebinar, Johnathan Dane—conversion crusader and founder of PPC agency KlientBoost—will show you seven PPC landing page hacks that turn money-guzzling AdWords accounts into highly profitable machines.
You'll learn:
- How to answer the 1 burning question all your PPC visitors have
- How to message match your keywords and landing page like a boss
- Why obsessing over quality score is a waste of time
- The one thing that contradicts everything you've learned about landing pages
...plus, much more!
Writing for the Web: 7 Tips for Getting Read and Shared OnlineOrbit Media Studios
Anyone can put an article on their website. But few people know how to stand out in the inboxes and social streams of your audience. If you’re just dipping your toes in the waters of content, where do you start? If you’re experienced in creating traditional content, how can you translate that to copywriting for the web?
• How is writing for web different?
• What type of writing tends to get clicked, opened and read?
• How do you find the topics that will connect with an audience?
• Which images will drive more clicks?
During this presentation, Andy Crestodina will present the science of social and the art of content. After this session, you’ll have the topics and tactics you need to drive traffic and real results.
[Webinar] 5 Steps to Designing Psychologically Powerful Landing PagesUnbounce
This document summarizes a presentation about designing psychologically powerful landing pages. It discusses using neuromarketing research to understand how website design affects emotional responses. A 5-step process is outlined for improving landing pages: 1) create buyer personas, 2) understand motivations, 3) apply learnings to pages, 4) re-test pages, and 5) A/B test improvements. Examples are given showing how optimizing for emotions rather than just features increased conversion rates significantly, in some cases over 800%.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
The document discusses how trust signals impact reputation on social media. It notes that trust and reputation are closely intertwined, as trust supports reputation and positive trust signals like expertise, honesty and responsiveness help build reputation. However, reputation cannot be built without trust first. The document also outlines positive trust signals like recommendations, authority, consistency and fulfilling promises, as well as negative signals like unresponsiveness, insensitivity and lack of brand clarity. Participants in a Twitter chat discuss how to influence trust signals through engagement and transparency on social media.
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to:
- Choose the right management software for your life.
- Pick the right networks for your audience.
- Prove your audience is coming to your shows.
- Set realistic goals around your social media.
Created for BurlyCon 2015
The document discusses various tools and strategies for successful online marketing in 2010, including domain name selection, website optimization, link building, content creation, social media engagement, and blogging. Key recommendations are to select short, memorable domain names related to the business, optimize webpages for usability and search engines, build links naturally through compelling content and networking, and participate across social media platforms to enhance brand awareness and customer satisfaction in the travel industry.
With Priceline and Expedia now dominating the world of online travel agencies, how can hotels and hostels leverage their partnerships with OTA? And what about players, such as Google, Tripadvisor, Airbnb, etc.?
Conversion Rate Optimization from Answers to Actions with Andy CrestodinaOrbit Media Studios
Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
So why do visitors take action? What makes them stay, read, believe and click?
This presentation is a breakdown of the major factors in terms you maybe haven’t heard before. For the first time, Andy will demonstrate the Orbit process for conversion optimization.
Why most websites fail today, according to 12 years of research
How and where to use the two kinds of evidence
How to create a conversion map that guides visitors thoughts and action
You’ll have new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
5 Creative Ways to Leverage Travel Data to Make More SalesErin Sagin
This document contains tips from Erin Sagin on how smaller travel advertisers can compete against larger competitors. Some of the key points discussed include leveraging search trends like increasing mobile searches and declining attention spans by using formats like call extensions. It also recommends using remarketing to nurture existing leads and optimizing for mobile by improving landing pages and bidding on high-intent terms. The document emphasizes the importance of understanding consumer behavior shifts and adapting paid search strategies accordingly.
How To Win New Clients (When You Suck at Sales)Erin Sagin
The document provides tips from Erin Sagin on how to score big clients for a digital agency. The five tips are: 1) Build your reputation through great content. 2) Create a target list of prospective big clients in your target industries. 3) Get your name in front of prospects through LinkedIn, Facebook ads, and phone calls. 4) Be persistent in following up with prospects without being salesy. 5) Overcome objections with evidence from past client examples. The overall message is that agencies can attract larger clients by cultivating their reputation, targeting the right prospects, being persistent but not pushy in outreach, and addressing concerns with real case studies.
How to make Paid Content Marketing your Mobile Acquisition MachineGessica Bicego
Blinkist is a content company and for the past two years, we have been focusing on how to produce content that will perform in our acquisition campaigns. Paid Content Distribution is not an easy channel, there are many variables to take in consideration: from the native advertising platforms and their inner workings (Outbrain, Taboola, RevContent) to landing page optimisation. Find out all about Blinkist’s journey through the world of paid content and how we managed to make this medium one of our biggest channels for mobile acquisition.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
Writing for Web: 7 Tips for Getting Read and SharedAndy Crestodina
The document provides tips for writing content that gets read and shared online. It discusses finding topics, writing headlines that generate curiosity and emotions, formatting content for easy scanning, choosing clear and simple words, adding relevant images, and using on-page SEO techniques like including keywords in titles and headings. The goal is to create content that attracts and engages readers while also getting found and shared widely.
Social media has become an integral part of marketing. By 2013, 67% of internet users will use social media. The fastest growing segment on Facebook are women over 55. Companies spent $11 million on social media marketing in 2009, increasing to an estimated $54 million in 2014. Popular social media sites for business marketing include Facebook, Twitter, YouTube, LinkedIn and Foursquare. Each site has its own features to engage and connect with current and potential customers.
United states’ motion in limine concerning united states munitions list deter...Cocoselul Inaripat
This document is a motion filed by the United States in a criminal case requesting that the court preclude the defendant from challenging the US State Department's determination that certain exported items were properly classified as "defense articles" on the United States Munitions List. The motion argues that (1) the Arms Export Control Act expressly prohibits judicial review of State Department determinations about items on the munitions list, (2) past precedent establishes that such determinations involve political questions reserved for the executive branch, and (3) allowing challenges would undermine the executive's authority over national security and foreign policy matters.
This document is an order from a federal district court ruling on motions in a product liability case involving a defective attic ladder. The court denied the defendant ladder manufacturer's motion to exclude the plaintiff's expert witness under Daubert. The court found that both the plaintiff's and defendant's experts were qualified and used reliable methodologies, even if they reached different conclusions. The court also granted in part and denied in part the defendant's motion for summary judgment, finding factual disputes remained that precluded full summary judgment.
This document summarizes key aspects of retrograde extrapolation, a scientific analysis used to calculate a person's blood alcohol level at an earlier time based on a later test result. It discusses the variables that affect calculations, limitations of the method, and strategies for challenging retrograde extrapolation evidence pre-trial or at trial. Key figures discussed are E.M.P. Widmark, who conducted foundational research on alcohol kinetics, and factors to consider under the Brown/O'Key test for the admissibility of scientific evidence in Oregon.
O documento discute o papel da tecnologia na educação. Afirma que a informática pode ser usada como uma ferramenta para melhorar o ensino e a aprendizagem, tornando-a mais interativa e significativa para os alunos. Também ressalta a importância dos professores se capacitarem para usar a tecnologia de forma pedagógica como apoio, em vez de método, para construir conhecimento.
The document outlines 7 rules for managing an open source community, including leading by example, getting off the computer to interact with the community in person, being transparent, building consensus even when you think you're right, recognizing you may not always be right, centralizing the community, and that open source is about more than just the license but also includes freedoms like adapting and improving the program. It also mentions the project has 20,000 downloads per day and provides contact information for the author.
A look at WordPress in 2016, and a proposal for a future direction for the project functionality and organization, delivered in December 2016 at WordCamp US in Philadelphia.
You can watch it on Youtube here: https://www.youtube.com/watch?v=Nl6U7UotA-M
The document discusses social media best practices and getting started with an online presence. It provides contact information for Susan Murphy and an agenda that includes understanding the importance of great content, learning social media tools, finding an audience online, and overcoming fears of social media. The agenda also covers what social media is, the best places to start, how to use Facebook and Twitter, steps to get an online presence, and managing social media in under an hour a day.
This session will address purchasing leads, keywords, advertising, direct mail and other options. We will also explore email, social networking and other digital options.
Presented by Annie Lynsen for the Foundation Center Washington D.C. in June of 2012.
Learn:
Why is Google+ important?
Google+ basics
-Circles
-Pages vs. Profiles
-What’s Hot/Hashtags
-Hangouts
Strategy
Etiquette
Recipe for Better Marketing @ChrisBennett97th Floor
The document provides tips for better marketing in 3 key areas: 1) Focus on useful, creative, and altruistic content that serves the audience rather than just promoting yourself. 2) Leverage social media strategically by understanding where your audience is and providing valuable, relevant content. 3) Repurpose content across multiple formats like infographics, lists, slides, and interactive pages to expand reach and engage audiences. The overall message is that modern marketing requires moving beyond selfish ads and outdated approaches to truly connect with and serve potential customers.
The document discusses how winning awards can provide competitive advantages for businesses by improving insights, validation, PR, new business opportunities, and staff morale. It provides tips for getting started with awards, such as evaluating key performance indicators and differentiating strengths. Examples are given of how focusing on surprising and delighting customers through exceptional service can lead to greater success.
Online Branding - How to use online media for Brand buildingVaibhav Choksi
1) The document discusses the importance of branding and personal branding online. It emphasizes using social media platforms like Google+, Facebook, and Twitter to engage with audiences and build connections.
2) Key elements of branding discussed include choosing a memorable name and logo, using consistent colors and messaging, and owning brand conversations across different digital channels.
3) The document provides tips for personal branding such as sharing valuable content regularly, engaging with others, and using platforms and a tone of voice that presents an authentic image over the long term. Everything posted online can impact one's personal brand.
The document discusses the theory of search incrementality, also known as 1+1=3. It argues that having both organic and paid search listings for a brand or keyword provides greater visibility than either channel alone, leading to increased click-through rates and site visits beyond what would be expected from simply adding the individual results. The document uses Kelis' song "Milkshake" as a metaphor to explain the theory, interpreting her lyrics as referring to the benefits of a holistic search strategy with both organic and paid components.
Slides for the presentation at Outdoor Retailer Summer Market 2014 on the topic of Millennial Marketing.
Session Description:
Millennials buy “the experience”. They don’t purchase hiking boots; they buy the idea of protecting their feet on the trail, while staying dry, avoiding blisters and looking “cool". The outdoor lifestyle is about the feeling of the experience, but our marketing strategies don’t show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
The document discusses effective strategies for evangelism and using social media for business. It emphasizes that evangelism is about genuinely sharing why something is worth following rather than just reciting points. Effective social media use involves building real relationships with customers through engagement and sharing what you're passionate about to invite others into your space. Several experts provide tips like asking customers where they're online and using various social platforms to interact and provide value to customers.
The buzz about the social media buzz - Deckbrand-e
This document summarizes a social media campaign conducted by luxury shoe brand Jimmy Choo. The campaign, called "CatchAChoo", involved 4,000 individuals participating on Foursquare, Twitter and Facebook. It was widely mentioned on social media and blogs. Store sales increased 33% after media coverage in publications like the Evening Standard. The CEO of Jimmy Choo said the campaign received great feedback. A representative from Foursquare called it one of the best social media campaigns. One member of the public was mistaken for being part of the CatchAChoo team during the campaign.
2010: NJ GMIS: Getting Your Message OutCarol Spencer
Carol Spencer outlines Morris County NJ's automated social media process. When the Public Information Officer issues a press release, it is uploaded to Scribd and blogged about, which notifies subscribers via RSS feeds and email. It is then tweeted using Hootsuite and posted to Facebook via Ping.fm. Flickr photos and YouTube videos are also shared across platforms. Tools like Hootsuite, Ping.fm and Blogger allow the county to efficiently cross-post updates to multiple social networks to engage citizens. Spencer also provides tips for setting up accounts and tools like YouTube channels for governments.
This document summarizes a presentation about using social media for equine assisted organizations. It discusses what social media is, common objections to using it, and guidelines for an effective social media strategy. The presentation recommends establishing objectives, choosing key platforms like Facebook and Twitter, dedicating staff time, integrating social media into your website and blog, engaging followers by asking questions and responding promptly, and monitoring insights. It provides examples from the speaker's organization and advises organizations to claim their voice in online conversations through social media.
Brett McCoy - Turning Fans into FanaticsSocialCrush
The document discusses using social media for brand engagement and promotion. It provides an example of how a healthcare organization called CaroMont Health used social media like Facebook, Twitter, and LinkedIn to build their brand, engage with the local community, and increase their online presence and follower numbers over time. The document also outlines various social media tools and strategies for listening, engagement, analytics and provides some tips on creating valuable digital experiences and relationships through social media.
This document discusses the use of social media for lead generation and marketing. It provides statistics from a 2010 survey showing that 74% of companies saw social media and 39% saw virtual events as emerging lead generation channels. The top social media sites are listed as Facebook, YouTube, Baidu and Wikipedia. The document then discusses in more detail how to use specific social media sites like Facebook, LinkedIn, Twitter, Ecademy and Foursquare for marketing. It provides tips on content creation and engagement. A real example is given of a company that increased its customer base by over 4,500 using social media. The document concludes with contact information for the author who provides social media marketing services.
This three hour social media seminar was given to the Androscoggin County Chamber of Commerce. It covers the basics of where social media came from, how your website and email list fits, and how to use social media for your small business or nonprofit.
Marketing strategy 2018 (to double your leads)Bluewire Media
The document outlines Adam Franklin's presentation on digital marketing strategies for 2018 that can double leads without paying for advertising. It discusses common misconceptions about social media and provides case studies of professionals who successfully used simple social media strategies to generate new clients and leads. The presentation teaches a repeatable three step strategy of posting on social media, providing valuable content to attract people, and connecting with others in order to build business referrals and word of mouth marketing through an online presence.
Similar to Google+: how to connect with your customers using Google+ (20)
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Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
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Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
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◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to
use without the express authorisation of The Media Analyst Limited.
◆ About Me Me?!
• Ordinary Name: Simon Kaheru !
• @skaheru!
• Simon Kaheru!
• www.skaheru.wordpress.com!blog!
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Best PR Agency for
Ugandan SMEs
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3. ◆ www.mediaanalyst.co.ug
◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to
use without the express authorisation of The Media Analyst Limited.
◆ About Me Me?!
• Ordinary Name: Simon Kaheru !
• @skaheru!
• Simon Kaheru!
• www.skaheru.wordpress.com!blog!
0792 800 080!
Best PR Agency for
Ugandan SMEs
Most
RELIABLE,
INNOVATIVE
Ugandan SMS Firm
www.smsmedia.info
www.mediaanalyst.co.ug
The point here is:
note the consistency of my
brand presentation. It makes
what I say authentic if
you follow my thread
consistently over time
5. They’re not all
the same
different platforms are used
in different ways and for
different purposes; in many
cases by different people
6. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
different platforms are used
in different ways and for
different purposes; in many
cases by different people
7. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
different platforms are used
in different ways and for
different purposes; in many
cases by different people
8. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
different platforms are used
in different ways and for
different purposes; in many
cases by different people
9. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
different platforms are used
in different ways and for
different purposes; in many
cases by different people
10. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
Friends, family, Workmates, Contacts,
Celebs, Stalkers, admirers, etc
different platforms are used
in different ways and for
different purposes; in many
cases by different people
11. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
Friends, family, Workmates, Contacts,
Celebs, Stalkers, admirers, etc
different platforms are used
in different ways and for
different purposes; in many
cases by different people
Contacts, friends, “those friends” ;-)
12. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
Friends, family, Workmates, Contacts,
Celebs, Stalkers, admirers, etc
different platforms are used
in different ways and for
different purposes; in many
cases by different people
Contacts, friends, “those friends” ;-)
(*Insert Cantonese or Mandarin
phrase describing the Group)
13. They’re not all
the same
That ‘friend’ I met in Brazil during
#WC2014
Family, friends, OBs+OGs, Secret
admirers & admirees
Workmates, Interesting Contacts,
Celebs, Friends, Stalkers
Workmates, Employers,
Employees, Peers
Friends, family, Workmates, Contacts,
Celebs, Stalkers, admirers, etc
different platforms are used
in different ways and for
different purposes; in many
cases by different people
Contacts, friends, “those friends” ;-)
(*Insert Cantonese or Mandarin
phrase describing the Group)
See, Google+ seems to
cover many more groups
16. We all
certainly know
Or do we?!
Is it:
Facebook for gmail?
Social Media on gmail?
DISCOVERING SHARING+
17. We all
certainly know
Or do we?!
Is it:
Facebook for gmail?
Social Media on gmail?
DISCOVERING SHARING+
<—You mean Customers, right?
18. We all
certainly know
Or do we?!
Is it:
Facebook for gmail?
Social Media on gmail?
DISCOVERING SHARING+
<—You mean Customers, right?
Think of your
target audience as
your Customers
21. Search
+
Maama
Gmail Taata
+
This theory is NOT endorsed by Larry Page or Sergey Brin
The chemistry
between Search &
Gmail, and the
romantic atmosphere
of Social Media
combined to result in
a baby…inevitable
22. Search
+
Maama
Gmail Taata
+
This theory is NOT endorsed by Larry Page or Sergey Brin
The chemistry
between Search &
Gmail, and the
romantic atmosphere
of Social Media
combined to result in
a baby…inevitable
25. Over 300million monthly active users
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
26. Over 300million monthly active users
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
27. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
28. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
TOTAL PERCENTAGES OF:
European social sharing - 4
US social sharing - 3
Global social sharing - 3
Asian social sharing - 3
29. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
TOTAL PERCENTAGES OF:
European social sharing - 4
US social sharing - 3
Global social sharing - 3
Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
30. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
TOTAL PERCENTAGES OF:
European social sharing - 4
US social sharing - 3
Global social sharing - 3
Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
negative Google+ user interaction with brands18%
31. Over 300million monthly active users
There were
100million Google+
users in China in
November 2013 (a
drop in THAT ocean)
The AVERAGE monthly time spent on Google+ is 7 minutes
Numbers from expandedramblings.com, April 2014
Google+’s % of total social logins on websites = 32.9%
TOTAL PERCENTAGES OF:
European social sharing - 4
US social sharing - 3
Global social sharing - 3
Asian social sharing - 3
94% of Top 50 US Law Firms have a Google+ page
53% positive Google+ user interaction with brands
negative Google+ user interaction with brands18%
32. The Circle of Customers
Identify and fill it carefully+sensibly+deliberately,
remembering always that your Customer (audience) is KING
Images downloaded from various sites then edited by Simon Kaheru so, they’re mine now! Mwebale munno (twice) and Webale nnyo!
39. Be Active
but on Google
It’s like
but to specific contacts
You can
40. Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
41. Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
and this icon always creates positive
sentiments in people
42. Be Active
but on Google
It’s like
but to specific contacts
You can
It’s engineered so you making you positive
and this icon always creates positive
sentiments in people
Don’t do that thing
that many people do of
getting onto Google+ then
going quiet; refer to the
numbers on Page (not
LARRY) 7 above
46. Go the Whole Distance
It’s EASY on the eye
Hangout
47. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
48. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
49. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
50. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
51. Go the Whole Distance
It’s EASY on the eye
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
52. Go the Whole Distance
It’s EASY on the eye
Each post is a BLOG
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
53. Go the Whole Distance
It’s EASY on the eye
Each post is a BLOG
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
54. Go the Whole Distance
It’s EASY on the eye
Each post is a BLOG
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
55. Go the Whole Distance
It’s EASY on the eye
Each post is a BLOG
Hangout
Increase your Page
RANKINGS
Lock in your YouTube
Tie in business communication
Use Google+ along with the entire suite of Google Apps and you will extract
all it’s value along with a whole lot more. The best part is that it’s intuitive -
once you start you just go on and on and on interacting positively with
everyone and it is so simple you feel stupid you weren’t doing it before!
56. www.mediaanalyst.co.ug
Plot 45, Bukoto Street
P.O. Box 867, Kampala
Uganda
Create. Represent. Realise.
Simon Kaheru
Lead Analyst
skaheru@mediaanalyst.co.ug
0792 800 080
@skaheru