[Unwebinar] How to Write Killer Landing Page Copy

@HarrisonAmy @unbounce #unwebinar
Amy Harrison
Founder
Write With Influence
How to Write Killer Landing Page Copy
Thank you for joining us!
We’ll be starting in just a few minutes.
Princess Cornelio
Marketing Educator
Unbounce

The slides and recording will be
emailed by the end of the week

unbounce.com/try-killer-landing-page-copy

Stick around after
the Unwebinar
See how Unbounce can help you quickly
build and publish targeted landing pages
(without having to code)

@daprincesita @unbounce #unwebinar
Join our chat on Twitter
Princess Cornelio
Marketing Educator
Unbounce
@daprincesita

Join our chat on Twitter
Amy Harrison
Founder
Write With Influence
@HarrisonAmy

How to Write Killer Landing Page
Copy

It Doesn’t Start With Headlines, Bullets
and Calls to Action…

It Starts With Your Story of Persuasion

@morys @unbounce #unwebinar
Landing pages are just
like blockbuster
movies…
The same elements are
used to tell a different
story each time.
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar

To tell a great story, you need to start with all of the
pieces to hand
Start with all the pieces… …then put them in place.
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar

What happens if you
start writing WITHOUT
the pieces to hand?
• Repetition = invisible copy
• Missing elements = low value
• Copy that sounds like everyone else

The Power of a Persuasive Story is
More Natural Than You May Think

Go on… you know
you want to…
• You’ve never seen anything like it
• This is perfect for you
• Everyone’s doing it
• You’re going to LOVE it
• It’s SO easy

• You’ve never seen anything like it (USP)
• This is perfect for you (Symptoms)
• Everyone’s doing it (Social Proof)
• You’re going to LOVE it (Benefits)
• It’s SO easy (Ease-of-use)

You’ve never seen anything like it
(USP)

@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar

Compete for (and win) more international business with a
workforce fluent in English
ABC English for Employees:
Helping your business expand into new markets
See employees using English accurately and confidently
in just 6 weeks

• Put all the pieces of your story (puzzle) in front of you
• At this stage DON’T self-edit, get everything down
• Highlight the ones that matter most to your customer
• Use these pieces to create strong value proposition
statements

This is perfect for YOU
(Symptoms)

@MPatterson22 @unbounce #unwebinar
“Choose this product to align syndicated
and point-of sale data in multiple
countries and from a variety of data
sources and time periods.”
Analytics Firm
(Cure)

“Are you struggling to reconcile product
data in different countries and
currencies? If so, click here to see how
[product name] can help”
Analytics Firm
(Symptom)

Using symptoms in
your story of
persuasion
1. Here’s what you may have recognised (Symptoms)
2. Here’s what’s causing them (Problem)
3. Here’s what you need to do (Cure)
4. Here’s what’s possible if you do (Results)

If you’ve been seeing regular results from your training but
have now hit a plateau (1), we can help. Repeating the same
or similar workouts is often the cause of getting stuck as
the body needs a variety of work outs to keep improving. (2)
We provide tailored exercise plans and change them every
three weeks. (3) You get a workout that feels fresh and
challenging each and every time and our online app lets you
track and see your fitness improve week after week.(4)
Long copy

ABC Analytics is for you if:
• You can’t reconcile data easily between countries
• It takes 3-4 weeks for full performance reporting
• It’s a challenge to calculate ROI on trade promotions
• You don’t have the distribution insights to accurately
predict future sales trends
Bullets

You’re Going to LOVE it
(Benefits)

Why You Should Never Write Copy
Without Your Impact Table Nearby

Using your Impact Table to write better copy
You get this / this is what we have
(which means)
You get these results / see this impact
(which means)
You feel like this

Your Story of Persuasion
Handout

• You’ve never seen anything like it (USP)
• This is perfect for you (Symptoms)
• Everyone’s doing it (Social Proof)
• You’re going to LOVE it (Benefits - Impact Table)
• It’s SO easy (Ease-of-use)
Your Story of Persuasion Handout

Practical copywriting skills and techniques
www.writewithinfluence.com
Copywriting coaching and writing services
www.harrisonamy.com

[Unwebinar] How to Write Killer Landing Page Copy

[Unwebinar] How to Write Killer Landing Page Copy

More Related Content

What's hot

Similar to [Unwebinar] How to Write Killer Landing Page Copy

More from Unbounce

Recently uploaded

[Unwebinar] How to Write Killer Landing Page Copy

Editor's Notes