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[Unwebinar] How to Write Killer Landing Page Copy
@HarrisonAmy @unbounce #unwebinar
Amy Harrison
Founder
Write With Influence
How to Write Killer Landing Page Copy
Thank you for joining us!
We’ll be starting in just a few minutes.
Princess Cornelio
Marketing Educator
Unbounce
The slides and recording will be
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[Unwebinar] How to Write Killer Landing Page Copy
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Princess Cornelio
Marketing Educator
Unbounce
@daprincesita
@HarrisonAmy @unbounce #unwebinar
Join our chat on Twitter
Amy Harrison
Founder
Write With Influence
@HarrisonAmy
How to Write Killer Landing Page
Copy
It Doesn’t Start With Headlines, Bullets
and Calls to Action…
It Starts With Your Story of Persuasion
[Unwebinar] How to Write Killer Landing Page Copy
[Unwebinar] How to Write Killer Landing Page Copy
@morys @unbounce #unwebinar
Landing pages are just
like blockbuster
movies…
The same elements are
used to tell a different
story each time.
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar
To tell a great story, you need to start with all of the
pieces to hand
Start with all the pieces… …then put them in place.
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar
What happens if you
start writing WITHOUT
the pieces to hand?
• Repetition = invisible copy
• Missing elements = low value
• Copy that sounds like everyone else
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
The Power of a Persuasive Story is
More Natural Than You May Think
[Unwebinar] How to Write Killer Landing Page Copy
@morys @unbounce #unwebinar
Go on… you know
you want to…
• You’ve never seen anything like it
• This is perfect for you
• Everyone’s doing it
• You’re going to LOVE it
• It’s SO easy
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar
• You’ve never seen anything like it (USP)
• This is perfect for you (Symptoms)
• Everyone’s doing it (Social Proof)
• You’re going to LOVE it (Benefits)
• It’s SO easy (Ease-of-use)
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
You’ve never seen anything like it
(USP)
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar
Compete for (and win) more international business with a
workforce fluent in English
ABC English for Employees:
Helping your business expand into new markets
See employees using English accurately and confidently
in just 6 weeks
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar
• Put all the pieces of your story (puzzle) in front of you
• At this stage DON’T self-edit, get everything down
• Highlight the ones that matter most to your customer
• Use these pieces to create strong value proposition
statements
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
This is perfect for YOU
(Symptoms)
@MPatterson22 @unbounce #unwebinar
“Choose this product to align syndicated
and point-of sale data in multiple
countries and from a variety of data
sources and time periods.”
Analytics Firm
(Cure)
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@MPatterson22 @unbounce #unwebinar
“Are you struggling to reconcile product
data in different countries and
currencies? If so, click here to see how
[product name] can help”
Analytics Firm
(Symptom)
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar
Using symptoms in
your story of
persuasion
1. Here’s what you may have recognised (Symptoms)
2. Here’s what’s causing them (Problem)
3. Here’s what you need to do (Cure)
4. Here’s what’s possible if you do (Results)
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@MPatterson22 @unbounce #unwebinar
If you’ve been seeing regular results from your training but
have now hit a plateau (1), we can help. Repeating the same
or similar workouts is often the cause of getting stuck as
the body needs a variety of work outs to keep improving. (2)
We provide tailored exercise plans and change them every
three weeks. (3) You get a workout that feels fresh and
challenging each and every time and our online app lets you
track and see your fitness improve week after week.(4)
Long copy
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@MPatterson22 @unbounce #unwebinar
ABC Analytics is for you if:
• You can’t reconcile data easily between countries
• It takes 3-4 weeks for full performance reporting
• It’s a challenge to calculate ROI on trade promotions
• You don’t have the distribution insights to accurately
predict future sales trends
Bullets
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
You’re Going to LOVE it
(Benefits)
Why You Should Never Write Copy
Without Your Impact Table Nearby
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar
Using your Impact Table to write better copy
You get this / this is what we have
(which means)
You get these results / see this impact
(which means)
You feel like this
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
Your Story of Persuasion
Handout
@morys @unbounce #unwebinar
• You’ve never seen anything like it (USP)
• This is perfect for you (Symptoms)
• Everyone’s doing it (Social Proof)
• You’re going to LOVE it (Benefits - Impact Table)
• It’s SO easy (Ease-of-use)
@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
Your Story of Persuasion Handout
@HarrisonAmy @unbounce #unwebinar
Practical copywriting skills and techniques
www.writewithinfluence.com
Copywriting coaching and writing services
www.harrisonamy.com
unbounce.com/try-killer-landing-page-copy
[Unwebinar] How to Write Killer Landing Page Copy
[Unwebinar] How to Write Killer Landing Page Copy
[Unwebinar] How to Write Killer Landing Page Copy
[Unwebinar] How to Write Killer Landing Page Copy

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  • 2. @HarrisonAmy @unbounce #unwebinar Amy Harrison Founder Write With Influence How to Write Killer Landing Page Copy Thank you for joining us! We’ll be starting in just a few minutes. Princess Cornelio Marketing Educator Unbounce
  • 3. The slides and recording will be emailed by the end of the week
  • 6. Stick around after the Unwebinar See how Unbounce can help you quickly build and publish targeted landing pages (without having to code)
  • 7. @daprincesita @unbounce #unwebinar Join our chat on Twitter Princess Cornelio Marketing Educator Unbounce @daprincesita
  • 8. @HarrisonAmy @unbounce #unwebinar Join our chat on Twitter Amy Harrison Founder Write With Influence @HarrisonAmy
  • 9. How to Write Killer Landing Page Copy
  • 10. It Doesn’t Start With Headlines, Bullets and Calls to Action…
  • 11. It Starts With Your Story of Persuasion
  • 14. @morys @unbounce #unwebinar Landing pages are just like blockbuster movies… The same elements are used to tell a different story each time. @mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 15. @morys @unbounce #unwebinar To tell a great story, you need to start with all of the pieces to hand Start with all the pieces… …then put them in place. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 16. @morys @unbounce #unwebinar What happens if you start writing WITHOUT the pieces to hand? • Repetition = invisible copy • Missing elements = low value • Copy that sounds like everyone else @mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 17. The Power of a Persuasive Story is More Natural Than You May Think
  • 19. @morys @unbounce #unwebinar Go on… you know you want to… • You’ve never seen anything like it • This is perfect for you • Everyone’s doing it • You’re going to LOVE it • It’s SO easy @mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 20. @morys @unbounce #unwebinar • You’ve never seen anything like it (USP) • This is perfect for you (Symptoms) • Everyone’s doing it (Social Proof) • You’re going to LOVE it (Benefits) • It’s SO easy (Ease-of-use) @mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 21. You’ve never seen anything like it (USP)
  • 22. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 23. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 24. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 25. @morys @unbounce #unwebinar Compete for (and win) more international business with a workforce fluent in English ABC English for Employees: Helping your business expand into new markets See employees using English accurately and confidently in just 6 weeks @mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 26. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 27. @morys @unbounce #unwebinar • Put all the pieces of your story (puzzle) in front of you • At this stage DON’T self-edit, get everything down • Highlight the ones that matter most to your customer • Use these pieces to create strong value proposition statements @mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 28. This is perfect for YOU (Symptoms)
  • 29. @MPatterson22 @unbounce #unwebinar “Choose this product to align syndicated and point-of sale data in multiple countries and from a variety of data sources and time periods.” Analytics Firm (Cure) @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 30. @MPatterson22 @unbounce #unwebinar “Are you struggling to reconcile product data in different countries and currencies? If so, click here to see how [product name] can help” Analytics Firm (Symptom) @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 31. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 32. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 33. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 34. @morys @unbounce #unwebinar Using symptoms in your story of persuasion 1. Here’s what you may have recognised (Symptoms) 2. Here’s what’s causing them (Problem) 3. Here’s what you need to do (Cure) 4. Here’s what’s possible if you do (Results) @mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 35. @MPatterson22 @unbounce #unwebinar If you’ve been seeing regular results from your training but have now hit a plateau (1), we can help. Repeating the same or similar workouts is often the cause of getting stuck as the body needs a variety of work outs to keep improving. (2) We provide tailored exercise plans and change them every three weeks. (3) You get a workout that feels fresh and challenging each and every time and our online app lets you track and see your fitness improve week after week.(4) Long copy @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 36. @MPatterson22 @unbounce #unwebinar ABC Analytics is for you if: • You can’t reconcile data easily between countries • It takes 3-4 weeks for full performance reporting • It’s a challenge to calculate ROI on trade promotions • You don’t have the distribution insights to accurately predict future sales trends Bullets @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 37. You’re Going to LOVE it (Benefits)
  • 38. Why You Should Never Write Copy Without Your Impact Table Nearby
  • 39. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 40. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 41. @morys @unbounce #unwebinar Using your Impact Table to write better copy You get this / this is what we have (which means) You get these results / see this impact (which means) You feel like this @mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 42. @morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar
  • 43. Your Story of Persuasion Handout
  • 44. @morys @unbounce #unwebinar • You’ve never seen anything like it (USP) • This is perfect for you (Symptoms) • Everyone’s doing it (Social Proof) • You’re going to LOVE it (Benefits - Impact Table) • It’s SO easy (Ease-of-use) @mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@MPatterson22 @unbounce #unwebinar@morys @unbounce #unwebinar@morys @unbounce #unwebinar@mackfogelson @unbounce #unwebinar@chrisgoward @unbounce #unwebinar@supahstef @unbounce #unwebinar@HarrisonAmy @unbounce #unwebinar Your Story of Persuasion Handout
  • 45. @HarrisonAmy @unbounce #unwebinar Practical copywriting skills and techniques www.writewithinfluence.com Copywriting coaching and writing services www.harrisonamy.com

Editor's Notes

  1. Webinar title slide
  2. Presenter Slide - light version
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  4. Webinar end slide
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  8. Section Title Slides: Centred, Title case
  9. Section Title Slides: Centred, Title case
  10. Impact slide - example 1
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  12. Portrait image slide
  13. Header + Subheader + Text + Two Images
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  15. Section Title Slides: Centred, Title case
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  18. Highlight the ones you’re going to cover.
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  20. Highlight the ones you’re going to cover.
  21. Highlight the ones you’re going to cover.
  22. Highlight the ones you’re going to cover.
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  24. Highlight the ones you’re going to cover.
  25. Highlight the ones you’re going to cover.
  26. Section Title Slides: Centred, Title case
  27. Quote slide: Must be italicized Important words should be underlined and changed to the Unbounce Blue
  28. Quote slide: Must be italicized Important words should be underlined and changed to the Unbounce Blue
  29. Highlight the ones you’re going to cover.
  30. Highlight the ones you’re going to cover.
  31. Highlight the ones you’re going to cover.
  32. Bullet slide
  33. Quote slide: Must be italicized Important words should be underlined and changed to the Unbounce Blue
  34. diagnostics
  35. Section Title Slides: Centred, Title case
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  43. Use this lower third for your company’s promotional slide. This Adobe ad is just an example.
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