Blinkist is a content company and for the past two years, we have been focusing on how to produce content that will perform in our acquisition campaigns. Paid Content Distribution is not an easy channel, there are many variables to take in consideration: from the native advertising platforms and their inner workings (Outbrain, Taboola, RevContent) to landing page optimisation. Find out all about Blinkist’s journey through the world of paid content and how we managed to make this medium one of our biggest channels for mobile acquisition.