THE INTERNET OF THINGS AND HOW TO CONNECT IT This presentation, delivered to the Denver Google Developer's Group on April 28 by Laurie Lamberth, has three parts. A. IoT Overview. What it is, how it's connected, how big is the market, how fast is it growing B. Not Your Father's Network. Overview of the new generation of machine-ceentric networks coming to market, why they are needed, what they look like and how they perform. Plus profiles of three new IOT networks (SIGFOX, LoRa, Weightless-N) C. Not Your Father's Platform. Overview of the new generation of platforms cfour oming to market that blur the previous "bright line" between device and application management platforms. Plus profiles of three new IOT platforms (machineshop.io, Xively, Kii, ThingWorx)

1. Self-Driving Cars, SmartSelf-Driving Cars, Smart
Watches and Heads-UpWatches and Heads-Up
Displays... Oh My!Displays... Oh My!
The Internet of ThingsThe Internet of Things
& How to Connect& How to Connect ItIt
Google Developer’s Group – DenverGoogle Developer’s Group – Denver
April 28, 2015April 28, 2015
Presented byPresented by
Laurie LamberthLaurie Lamberth

2. THINGSTHINGS

3. Dedicated Purpose DevicesDedicated Purpose Devices
(DPD’s)(DPD’s)
BEBE ANYTHINGANYTHING
Preconfigured
May not have a user interface
General Purpose PlatformsGeneral Purpose Platforms
(GPP’s)(GPP’s)
DODO ANYTHINGANYTHING
Highly configurable
High level of user leadership
THINGSTHINGS

4. Mark Weiser
IoT Pioneer, former CTO
Xerox PARC and author of
groundbreaking IoT essay
“The Computer for the
21st
Century” (Sept 1991)
“… three different
network connections:
tiny-range wireless,
long-range wireless and
very high-speed wired.”
CONNECTED TOCONNECTED TO
Wired and Fixed Wireless
Broadband Networks
Wide Area
Cell/Sat/Narrowband
Networks
Tiny- to Mid-Range Networks

5. THE INTERNET/Cloud/BackendTHE INTERNET/Cloud/Backend
THINGSTHINGS
CONNECTED TOCONNECTED TO

6. CEO to shareholders:
50 billion connections 2020
2009 Annual Shareholders’ Meeting
April 13, 2010
Hans Vestberg
CEO, Ericsson

7. IoT… How Do I Love Thee?IoT… How Do I Love Thee?
Let Me Count the Ways…Let Me Count the Ways…

8. IoT… How Do I Love Thee?IoT… How Do I Love Thee?
Let Me Count the Ways…Let Me Count the Ways…
“… So the next time you read an M2M
market forecast, if it’s not
denominated in the trillions, take it
with a grain of salt. While we’ve come
a long way in the past 10 years, the
biggest and most important market for
M2M is still ahead of us.”
- Laurie Lamberth, Connected World
Magazine, June 2013

9. Market
Segment
Forecasted Units, In millions
CAGR Source
2008 2009 2010-12 2013 2014
Connected CE
products/US
6 86 56.0%
Strategy Analytics, “U.S. Connected
Device Forecast,” Jan. 2010
M2M/Global 73 430 42.6%
Harbor Research, “2009-2013
M2M/Pervasive Internet Market
Forecast Report,” Feb. 2009
M2M/Global 46 412 44.1%
Juniper Research, “Embedded
Mobile and M2M Strategies, 2009-
2014,” Jan. 2010
M2M/Global 71 225 26.0%
ABI Research , “Maximizing Mobile
Operator Opportunities in M2M,”
1Q2010
Mobile Phones 286 364
IE Market Research Corp, “2Q10
United States Mobile Operator
Forecast, 2009-2014,” May 2010
4.3%
IoT… How Do I Love Thee?IoT… How Do I Love Thee?
Let Me Count the Ways… and Why They MatterLet Me Count the Ways… and Why They Matter

10. Not Your Father’s NetworkNot Your Father’s Network
… or is it?… or is it?
New Networks for the IoTNew Networks for the IoT
Laurie Lamberth, Connected World Magazine, May/June 2015Laurie Lamberth, Connected World Magazine, May/June 2015

11. Timeline: M2M/IoT NetworksTimeline: M2M/IoT Networks
1950’s – 1970’s 1980’s 1990’s 2000’s 2010’s
Analog hard-wired connectivity
Twisted pair, POTS, Ethernet
SCADA*/FSK for industrial settings
No consumer applications
Digital wired connectivity
TCP/IP for general/consumer applications
SCADA in industry
Hard-wired or dial-up (acoustic coupler)
Digital wired and wireless connectivity
Wired networks – same
Wireless networks: Ardis/DATAtac,
Mobitex, CDPD + cellular
Wireless networks: add satellite, Wi-Fi, Zigbee, zWave
SCADA over IP
Ardis/DATAtac, Mobitex, CDPD taken down
Resurgence of narrowband device networks
SIGFOX, LoRa™, Weightless-N, TV white spaces
2G GSM awaiting sunset
* Secure Control And Data Acquisition

12. • Fixed wireless networks that support fixed or mobile devices
• Base stations $3,000-$5,000
• Average coverage range = 3-10 miles/base station
• SIGFOX covered France with <1,000 base stations
• Sub-$10 chipsets
• Airtime rates as low as $1/year
• Device battery life 5-10 years
• Sub-1,000 mHz operation for excellent coverage including in-building and
underground (even under snow!)
• “Stateless” end points: instead of “always on”, devices wake up
periodically to report data and receive updates
New IoT Networks - CharacteristicsNew IoT Networks - Characteristics

13. SIGFOX LoRa™ Weightless-N
Uplink technology SIGFOX
(proprietary)
LoRa™
(proprietary)
Weightless-N
(open standard)
Downlink
technology
None LoRa™ CDMA
Network speed 100 bits/sec
(=100 baud)
Up to 20K/sec Up to 100 baud
Payload size 12 bytes Not limited 20 bits
Security
methodology
Multiple layers of
device signatures
Rotating key
exchange
Standard key
exchange
Manufacturers SIGFOX IBM, Cisco,
Multitech, Actility
nWave
New IoT Networks - DetailsNew IoT Networks - Details

14. Not Your Father’s PlatformNot Your Father’s Platform
Breaking Open the ApplicationBreaking Open the Application
& Device Management Paradigm& Device Management Paradigm
Laurie Lamberth, Connected World Magazine, February/March 2015Laurie Lamberth, Connected World Magazine, February/March 2015

15. Connecting Objects to the Cloud:Connecting Objects to the Cloud:
Big Building BlocksBig Building Blocks
Device Management
Platforms End Here
Application
Enablement
Platforms
Cover This Turf

16. Characteristics of “New-School”Characteristics of “New-School”
Device Connectivity PlatformsDevice Connectivity Platforms
• Normalize complex functions such as connecting to a network,
incorporating third-party data and managing applications and devices
into standardized interfaces
• Incorporate “trust engines” and other security measures to control
how devices connect and how their data can be used
• Delivers services through modern tools including HTML5, RESTful
interfaces, Python, Apache, app stores
• Includes or access “big data” analytics data stores and resources
• Bringing successful technologies, strategies and techniques to device
connectivity from adjacent markets

17. Example 1: machineshop.ioExample 1: machineshop.io
“There’s an API for that… or there can be…”“There’s an API for that… or there can be…”
• Legacy: developed by the team that created SensorLogic, an application enablement platform
purchased by SIM and smart card manufacturer Gemalto in 2011
• machineshop’s “small ‘p’ platform” per CTO Greg Jones consists entirely of RESTful Automated
Program Interfaces (APIs) to all sorts of services including cellular networks, third-party data
stores, all sorts of connected devices and objects, business logic and analytics
• “Every app programmer already knows how to use it” – G. Jones

18. Example 2: Xively from LogMeIn (join.me)Example 2: Xively from LogMeIn (join.me)
“Secure sessions are our lifeblood”“Secure sessions are our lifeblood”
• Legacy: developed by the team that created
LogMeIn (remote session management) and
join.me (client-less online collaboration) to
leverage deep experience in secure sessions
• Depends on a lightweight client installed on
remote device to provide secure connectivity
and strict rules about how devices and data are
used
• “Trust engine… only allowed listeners can
access devices they trust” – Paddy Srinivasan,
VP Product Management

19. Example 3: KiiExample 3: Kii
“Tight integration with device manufacturers”“Tight integration with device manufacturers”
• Legacy: developed by former Nokia executives, platform leverages
lessons learned from managing more than 30 million smartphones
and tablets
• Depends on client installed on device by manufacturer, company
tightly integrates with manufacturers to ease common device
management issues (software update, security schema), improve
product distribution, and enable device functionality through an app
store that already includes over 7,000 titles
• Huge in Japan, expanding globally
• Smart homes, TVs and medical devices
“are the same thing as smartphones”
– Masanari Arai, CEO

20. Example 4: ThingWorxExample 4: ThingWorx
“Interactive conversations with connected devices”“Interactive conversations with connected devices”
• Legacy: leveraged experience
developing applications to manage
manufacturing plants and processes
• A “modeling engine” defines and
describes each device by its
properties, services and events, and
feeds a “mashup engine” creates drag-
and-drop applications using device
data, external data, analytics and
other services
• It’s “an event-driven architecture
where a ‘yin and yang’ of events
and subscriptions” triggers actions
– John Canosa, Chief Strategist

21. IoT Call to Action: Why now?IoT Call to Action: Why now?
• New Networks
• New Platforms
• New use cases emerging almost daily
• Massive global market
• High growth rate particularly vs. “human” mobile
• Blue chip, growth and startup companies all investing heavily
• NOW NOW NOW is the time to grab the IoT opportunity!

22. About Laurie LamberthAbout Laurie Lamberth
• 20 years in mobile, digital media and related technologies
• Emphasis on M2M/Internet of Things, location-based services, mobile shopping, mobile and
cross-platform digital advertising, and digital media distribution systems
• Functional specialties in Marketing, Business Development and Business Strategy
• Led M2M and Enterprise Business Development for Sprint Nextel for 7 years
• Recognized as a “Top 100 Influencer/IoT”, “Power Player in Mobile,” and “Woman of M2M”
• Strategic Business Consultant
• Independent consulting practice merged with “execution focused” 151 Advisors in 2014
• Associate Partner and Practice leader, Internet of Things
• Prolific analyst/writer in enterprise-focused publications
• Connected World Magazine “Unplugged” column explores IoT & its impact on our daily lives
• Analysis for GigaOm Research (RIP March 2014) covered how IoT, LBS and mobile shopping
affect our business opportunities
• Freelance for other publications such as Mobile Enterprise Magazine
• New to Front Range, looking for:
• Consulting: “fractional” CMO/VP Bus Dev, marketing, strategy, sales channel enablement
• Open to full time with a great company where there’s a great fit

23. THANK YOU!THANK YOU!
Laurie LamberthLaurie Lamberth
llamberth@151advisors.comllamberth@151advisors.com
Twitter/Skype laurielamberthTwitter/Skype laurielamberth
714-412-5047714-412-5047