This webinar explores the real potential for positive impact that IoT technology and integration can have on functional business areas of companies such as product design/development, finance, customer service, operations, sales and marketing. Key benefits include gaining a deeper understanding of the IoT, its framework, and how it opens opportunities for new capabilities across the enterprise. Andy Castonguay, Principal Analyst at Machina Research, and Sean Lorenz, Technical Product Marketing Manager at Xively, give insight into how IoT solutions have evolved and their potential to impact multiple facets of enterprise strategy.