Know why upgrading to Google Analytics 4 (GA4) enables deeper insights, enhanced cross-platform tracking, and better data control in web analytics.

1. Data-driven Success: Embrace GA4 And Leave Universal Analytics In the Dust
“Know why upgrading to Google Analytics 4 (GA4) enables deeper insights, enhanced cross-platform
tracking, and better data control in web analytics.”
In the dynamic world of digital marketing and website analytics, Google Analytics has been a
reliable companion for businesses, offering valuable insights into user behavior and website
performance. Over the years, it has evolved to meet the changing needs of marketers and
website owners. In this article, we’ll explore the advancements made in Google Analytics 4
(GA4) and how it surpasses Universal Analytics in providing more comprehensive and
actionable data for enhanced decision-making.
Why GA4 is better than universal analytics?
1. A Brief Introduction to Google Analytics
Before diving into the differences between GA4 and Universal Analytics, let’s recap what
Google Analytics is all about. It’s a powerful web analytics service tracks and reports website
traffic, offering valuable information about user interactions, session duration, bounce rates,

2. and much more. The data collected helps businesses understand their audience, optimize
marketing strategies, and improve overall website performance.
2. GA4 — The Next Generation of Analytics
Google Analytics 4, commonly referred to as GA4, is the successor to Universal Analytics, and
it comes with a host of innovative features that set it apart. Unlike Universal Analytics, GA4 is
designed to be more user-centric, allowing businesses to gain deeper insights into individual
user behavior rather than just focusing on aggregated data.
3. Event-Driven Data Model
Compared to Universal Analytics, GA4 stands out with one of the most significant disparities
in its data models. GA4 operates on an event-driven data model that tracks specific user
actions or events. This approach allows businesses to analyze and measure user interactions
more comprehensively. In contrast, Universal Analytics follows a page-view-based data
model, which offers a different level of granularity.
4. Enhanced Cross-Platform Tracking
In the age of multiple devices and platforms, tracking user interactions across various
touchpoints is crucial. GA4 excels in this aspect by providing enhanced cross-platform
tracking capabilities. It allows businesses to understand how users engage with their website
across devices like desktops, mobiles, and tablets, providing a more holistic view of the
customer journey.
5. Machine Learning and Insights
Incorporating advanced machine learning algorithms, GA4 offers seamless integration of
automated processes, delivering invaluable insights effortlessly. This feature is a game-
changer for businesses as it identifies trends, predicts user behavior, and offers valuable

3. suggestions for improving website performance. Universal Analytics, on the other hand,
needs more advanced analytical capabilities.
6. Simplified Data Controls and Privacy
With growing concerns over data privacy, GA4 addresses these issues with improved data
controls. It allows businesses to customize data collection based on their needs, ensuring
compliance with privacy regulations. This power level needed to be more comprehensive in
Universal Analytics, making GA4 a more privacy-conscious choice.
7. Deeper Integration with Google Ads
For businesses utilizing Google Ads, GA4 offers seamless integration, making tracking and
analyzing ad campaign performance easier. The improved integration ensures that marketers
have a more accurate understanding of the impact of their advertising efforts on website
engagement and conversions.
8. Focus on Lifetime Value (LTV) and User Acquisition
GA4 strongly emphasizes measuring Lifetime Value (LTV) and user acquisition metrics. This
allows businesses to determine the long-term value of their customers and focus on strategies
that drive user loyalty and retention. While some of this data was available in Universal
Analytics, GA4 takes it to the next level with more comprehensive reporting.
9. Streamlined Funnel Analysis
In GA4, funnel analysis is more intuitive and easier to set up compared to Universal Analytics.
The improved funnel visualization enables businesses to identify potential conversion
bottlenecks, making optimizing their sales funnels for better conversions easier.
10. Improved Reporting and Analysis

4. Last but not least, GA4 offers more flexible reporting and analysis options. Businesses can
now create customized reports that align with their unique objectives and requirements. This
feature provides a deeper level of data personalization that was less easily achievable in
Universal Analytics.
Conclusion
In conclusion, GA4 represents a significant leap forward in the world of web analytics. With
its event-driven data model, enhanced cross-platform tracking, machine learning insights,
and improved data controls, GA4 offers a superior analytics solution to Universal Analytics.
Businesses that switch to GA4 will undoubtedly benefit from more comprehensive and
actionable data, enabling them to make more informed decisions and stay ahead of the
competition in the ever-evolving digital landscape. So, if you’re seeking a more powerful and
future-proof analytics platform, GA4 is undoubtedly the way to go.
Why Ciente ?
With Ciente, business leaders stay abreast of tech news and market insights that help them
level up now. Talk to us.
Explore More for more such blog post.