In this POV from Amplifi Commerce's Digital Performance Marketing practice, we'll review our recommended approach to Google's Universal Analytics beta.
Google Universal Analytics offers compelling improvements over the current, asynchronous
(and legacy synchronous) versions of Classic Google
Analytics and is the way forward. We recommend that
properties begin the upgrade process as soon as is feasible to avoid the potential downtime, tracking issues
and missing data triggered by the automatic transfer of a
property to Universal Analytics by
Google.
Firebase Analytics - Best Practices To Attract, Engage, Convert & Measure You...Tatvic Analytics
This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Webinar Recording: https://youtu.be/LdhdR5tGuQw
Presenters: Sarjak & Namrata
Reach out to us: hello@tatvic.com
Cloud Computing Deployments Should Begin With Service Definition - SOA architecture and How Cloud enhances ease of doing business in a scalable and reliable way.
A Deep Dive into the New Google AnalyticsDemandWave
All this time, Google was listening! Google has finally unveiled its new version of Google Analytics. With increased functionality and a new user interface, there is plenty to talk about in this information-packed webinar. Join us for a deep dive into the new Google Analytics and what this means for SEO!
In this Webmarketing123 webinar, you’ll learn:
• The differences between the old and new interface
• How to use the “Quick Insights” feature to see the influence of different variables on your metrics
• The effects that the new “Event Tracking” feature will have on SEO
How Mobile App A/B Testing with Firebase Analytics can help Product Managers ...Tatvic Analytics
There are quite a few mobile app analytics & mobile app A/B testing tools in the market. With the help of these tools, you can run experiments to determine which app element is working the best for your users. Firebase is one such mobile app analytics tool that has analytics, app development & A/B testing console built into one comprehensive tool.
In this webinar, we shall discuss A/B testing for mobile apps in Firebase Analytics. Apart from the technical know-how, we shall also cover the business value additions and the role of A/B testing in the Conversion Rate Optimization across different domains.
There are only TWO substantial phases in a life of a digital service: either they are being built or they are being optimized. How to improve your UX with digital analytics?
Google analytics summit 2013 in 13 slidesIntan Andini
Google Summit is an annual event held by Google Analytics Team for their premium customer and partners.
Google has 14 announcements in this summit last October.
Enjoy my 13 slides Review of Google Analytics Summit 2013.
[Webinar] 3 Reasons Why Digital Publishers Should Integrate DFP with Google A...Tatvic Analytics
Key Takeaways:
- Export GA 360 custom audiences to DFP based on behavior, affinity and content
- Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges
- Measure engagement and DFP revenue opportunity of audience acquired from paid advertising channels
- Report & optimize content/ author pages which drives more DFP revenue and high CTR
Firebase Analytics - Best Practices To Attract, Engage, Convert & Measure You...Tatvic Analytics
This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Webinar Recording: https://youtu.be/LdhdR5tGuQw
Presenters: Sarjak & Namrata
Reach out to us: hello@tatvic.com
Cloud Computing Deployments Should Begin With Service Definition - SOA architecture and How Cloud enhances ease of doing business in a scalable and reliable way.
A Deep Dive into the New Google AnalyticsDemandWave
All this time, Google was listening! Google has finally unveiled its new version of Google Analytics. With increased functionality and a new user interface, there is plenty to talk about in this information-packed webinar. Join us for a deep dive into the new Google Analytics and what this means for SEO!
In this Webmarketing123 webinar, you’ll learn:
• The differences between the old and new interface
• How to use the “Quick Insights” feature to see the influence of different variables on your metrics
• The effects that the new “Event Tracking” feature will have on SEO
How Mobile App A/B Testing with Firebase Analytics can help Product Managers ...Tatvic Analytics
There are quite a few mobile app analytics & mobile app A/B testing tools in the market. With the help of these tools, you can run experiments to determine which app element is working the best for your users. Firebase is one such mobile app analytics tool that has analytics, app development & A/B testing console built into one comprehensive tool.
In this webinar, we shall discuss A/B testing for mobile apps in Firebase Analytics. Apart from the technical know-how, we shall also cover the business value additions and the role of A/B testing in the Conversion Rate Optimization across different domains.
There are only TWO substantial phases in a life of a digital service: either they are being built or they are being optimized. How to improve your UX with digital analytics?
Google analytics summit 2013 in 13 slidesIntan Andini
Google Summit is an annual event held by Google Analytics Team for their premium customer and partners.
Google has 14 announcements in this summit last October.
Enjoy my 13 slides Review of Google Analytics Summit 2013.
[Webinar] 3 Reasons Why Digital Publishers Should Integrate DFP with Google A...Tatvic Analytics
Key Takeaways:
- Export GA 360 custom audiences to DFP based on behavior, affinity and content
- Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges
- Measure engagement and DFP revenue opportunity of audience acquired from paid advertising channels
- Report & optimize content/ author pages which drives more DFP revenue and high CTR
5 Advanced Data Studio Dashboards for Digital Marketers and Data AdvocatesTatvic Analytics
In this webinar, 2 of Tatvic’s GAIQ Certified Experts will take you through advanced Data Studio Dashboards and how you can utilize those to draw actionable insights while keeping your boardroom audience engaged. From the visual trends that you are able to extract, you and your team can not only determine your next steps but can also save hours of time by being able to look at the bigger picture instead of a thousand puzzle pieces.
This webinar will be resourceful for you if you are a digital marketer or a data advocate for:
eCommerce company with a website and/or mobile app,
Lead generation company
Digital Publishing company
Video Content platform
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
By Munaz Anjum: This presentation highlights the major benefits of UA and Google Tag Manager that takes you to an exciting journey of experiencing the new process of tagging and feature sets. Explore more with me!!
Note: On some special requests, I may share this animated presentation.
The new products announced by Google recently promise many positive changes. However, the most significant change, in the company’s analytics features...
Columbus Web Analytics Wednesday - Google Analytics 4Tim Wilson
Presentation by Ken Williams and Cory Watson at Columbus Web Analytics Wednesday on 08-Jun-2022. The session was an overview of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
The Google Analytics course is an in-depth training program designed to equip participants with the knowledge and skills necessary to effectively utilize Google Analytics to drive data-driven decision making and enhance online performance.
Whether you are a digital marketer, business owner, web analyst, or aspiring data professional, this course provides you with a comprehensive understanding of Google Analytics and its powerful capabilities.
Through a combination of expert-led instruction, hands-on exercises, and real-world case studies, you will delve into the intricacies of Google Analytics and learn how to leverage its features to gain valuable insights into website traffic, user behavior, conversions, and much more. The course takes you from the fundamentals to advanced topics, ensuring you develop a strong foundation while also exploring advanced techniques to extract actionable intelligence from your data.
Key Course Highlights:
Gain an overview of the Google Analytics platform, its key features, and its role in driving data-driven decision making.
Setting Up Google Analytics: Learn how to properly configure Google Analytics for your website or app, including account creation, property setup, and tracking code implementation.
Navigating the Google Analytics Interface: Familiarize yourself with the user-friendly interface and explore various reporting features, customization options, and data visualization tools.
Understanding Key Metrics and Reports: Dive deep into essential metrics and reports, such as audience demographics, traffic sources, behavior flow, conversion tracking, and e-commerce analytics.
Advanced Tracking Techniques: Explore advanced tracking techniques, including event tracking, custom dimensions, enhanced e-commerce tracking, and cross-domain tracking.
Analyzing and Interpreting Data: Develop the skills to analyze and interpret data effectively, enabling you to uncover meaningful insights and optimize your website's performance.
Creating Custom Reports and Dashboards: Learn how to create customized reports and dashboards tailored to your specific business needs, facilitating streamlined data analysis and reporting.
Google Analytics and Marketing Campaigns: Discover how to integrate Google Analytics with marketing campaigns, such as Google Ads, social media advertising, and email marketing, to measure campaign effectiveness and ROI.
Conversion Rate Optimization (CRO): Explore CRO techniques and methodologies, including A/B testing, multivariate testing, and user behavior analysis, to improve conversion rates and maximize website performance.
Google Tag Manager Integration: Understand the benefits of Google Tag Manager and learn how to integrate it with Google Analytics, simplifying tag deployment and tracking management.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Advanced Google Analytics 4.0 by Aviso Digital Sumeet Mayor
Advanced Google Analytics facilitates Data Cllection and processess it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
10 reasons to use analytics canvas for google analytics data in tableaunModal Solutions Inc.
Tableau is an awesome tool for data visualisation, and it has connectors for a wide range of data sources. Its Google analytics connector, however, only goes so far. For serious users of Google Analytics, Analytics Canvas provides a whole next level of data access- find here the top ten ways Analytics Canvas helps get the Google Analytics data you need into Tableau.
5 Advanced Data Studio Dashboards for Digital Marketers and Data AdvocatesTatvic Analytics
In this webinar, 2 of Tatvic’s GAIQ Certified Experts will take you through advanced Data Studio Dashboards and how you can utilize those to draw actionable insights while keeping your boardroom audience engaged. From the visual trends that you are able to extract, you and your team can not only determine your next steps but can also save hours of time by being able to look at the bigger picture instead of a thousand puzzle pieces.
This webinar will be resourceful for you if you are a digital marketer or a data advocate for:
eCommerce company with a website and/or mobile app,
Lead generation company
Digital Publishing company
Video Content platform
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
By Munaz Anjum: This presentation highlights the major benefits of UA and Google Tag Manager that takes you to an exciting journey of experiencing the new process of tagging and feature sets. Explore more with me!!
Note: On some special requests, I may share this animated presentation.
The new products announced by Google recently promise many positive changes. However, the most significant change, in the company’s analytics features...
Columbus Web Analytics Wednesday - Google Analytics 4Tim Wilson
Presentation by Ken Williams and Cory Watson at Columbus Web Analytics Wednesday on 08-Jun-2022. The session was an overview of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
The Google Analytics course is an in-depth training program designed to equip participants with the knowledge and skills necessary to effectively utilize Google Analytics to drive data-driven decision making and enhance online performance.
Whether you are a digital marketer, business owner, web analyst, or aspiring data professional, this course provides you with a comprehensive understanding of Google Analytics and its powerful capabilities.
Through a combination of expert-led instruction, hands-on exercises, and real-world case studies, you will delve into the intricacies of Google Analytics and learn how to leverage its features to gain valuable insights into website traffic, user behavior, conversions, and much more. The course takes you from the fundamentals to advanced topics, ensuring you develop a strong foundation while also exploring advanced techniques to extract actionable intelligence from your data.
Key Course Highlights:
Gain an overview of the Google Analytics platform, its key features, and its role in driving data-driven decision making.
Setting Up Google Analytics: Learn how to properly configure Google Analytics for your website or app, including account creation, property setup, and tracking code implementation.
Navigating the Google Analytics Interface: Familiarize yourself with the user-friendly interface and explore various reporting features, customization options, and data visualization tools.
Understanding Key Metrics and Reports: Dive deep into essential metrics and reports, such as audience demographics, traffic sources, behavior flow, conversion tracking, and e-commerce analytics.
Advanced Tracking Techniques: Explore advanced tracking techniques, including event tracking, custom dimensions, enhanced e-commerce tracking, and cross-domain tracking.
Analyzing and Interpreting Data: Develop the skills to analyze and interpret data effectively, enabling you to uncover meaningful insights and optimize your website's performance.
Creating Custom Reports and Dashboards: Learn how to create customized reports and dashboards tailored to your specific business needs, facilitating streamlined data analysis and reporting.
Google Analytics and Marketing Campaigns: Discover how to integrate Google Analytics with marketing campaigns, such as Google Ads, social media advertising, and email marketing, to measure campaign effectiveness and ROI.
Conversion Rate Optimization (CRO): Explore CRO techniques and methodologies, including A/B testing, multivariate testing, and user behavior analysis, to improve conversion rates and maximize website performance.
Google Tag Manager Integration: Understand the benefits of Google Tag Manager and learn how to integrate it with Google Analytics, simplifying tag deployment and tracking management.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Advanced Google Analytics 4.0 by Aviso Digital Sumeet Mayor
Advanced Google Analytics facilitates Data Cllection and processess it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
10 reasons to use analytics canvas for google analytics data in tableaunModal Solutions Inc.
Tableau is an awesome tool for data visualisation, and it has connectors for a wide range of data sources. Its Google analytics connector, however, only goes so far. For serious users of Google Analytics, Analytics Canvas provides a whole next level of data access- find here the top ten ways Analytics Canvas helps get the Google Analytics data you need into Tableau.
Innovation Through Marketing and TechnologyM.docxadkinspaige22
Innovation Through Marketing and Technology
MBA 640
UMUC
How to Access Google Analytics for Beginners Tutorial
UMUC MBA 640 Innovation Through Marketing and Technology
Overview
These instructions will give you access to the Google Analytics for Beginners tutorial, which will help you complete the last step in the Digital Marketing Analytics project. The tutorial will teach you how to navigate through Google Analytics, which you will use to analyze data and answer questions in the project. Access to the tutorial is free, but you will need to respond to a few questions in the Google Analytics Academy before you are granted access. You must answer the first three questions; you can skip the remaining questions (recommended). You should review all content in the four units to be able to understand Google Analytics. There is an assessment at the end of each unit, which will not count toward your grade in this project. However, you should try to excel at these assessments before moving on. The knowledge gained from this tutorial is essential to your success in the final step in this project. Below is a table of contents for the tutorial, showing the length of each video so you can manage your time this week. Plan on completing all four units in Week 6.
Table of Contents
1. Introducing Google Analytics
1.1. Why Digital Analytics (3:19)
1.2. How Google Analytics Works (2:39)
1.3. Google Analytics Setup (4:56)
1.4. How to Set Up Views with Filters (your own pace)
2. The Google Analytics Layout (your own pace)
2.1. Navigating Google Analytics (your own pace)
2.2. Understanding Overview Reports (your own pace)
2.3. Understanding Full Reports (5:30)
2.4. How to Share Reports (your own pace)
2.5. How to Set Up Dashboards and Shortcuts (4:12)
3. Basic Reporting
3.1. Audience Reports (5:21)
3.2. Acquisition Reports (5:32)
3.3. Behavior Reports (3:06)
4. Basic Campaign and Conversion
4.1. How to Measure Custom Campaigns (3:35)
4.2. Tracking Campaigns with the URL Builder (4:37)
4.3. Use Goals to Measure Business Objectives (7:32)
4.4. How to Measure Google Ads Campaigns (6:30)
4.5. Course Review and Next Steps (3:42)
Instructions for Google Analytics Tutorial
Accessing Google Analytics Tutorial
1. Open a Google Chrome browser.
2. Type Google Analytics for Beginnersin the search box.
3. At the search results screen, select the item that matches the screen capture by clicking on the title. (It may or may not be the first item in your search results, if not scroll down until you find the one highlighted below.)
4. You will arrive at the Google Analytics Academy. You can skip the initial video, an introduction to the tutorial, which is not necessary for this course.
5. Scroll down and click the Register button.
6. You will arrive at the Welcome to Analytics Academypage, which asks three questions. Before moving on you may want to bookmark this page. Anytime you want to exit the tutorial, you can re-enter using this bookmark and then cli.
Here is the complete guide about Google Analytics 4 Setup & Tracking A Magento PWA. Magento development services can help you make your e-commerce store stand out from the competition by combining PWA technology and a leading e-commerce platform like Magento. This tool provides valuable insight into your business and accurately tracks user activities on several parameters. Read more about the guide.
55 | fifty-five | Fact Sheet: From Google Analytics to Universal Analytics55 | fifty-five
Universal Analytics is a new version of Google Analytics, offering new ways to process and analyse your data, and exclusive features.
Here is what you need to know about this tool.
Every business needs a compass and a navigator – tools and expertise to keep them on track and away
from disaster. You may have found that Google Analytics is a great tool, but your business doesn’t have
the internal resources necessary to maintain a consistent focus or stay on course.
At Vertical Nerve, we see our role as a trusted navigator. Our certified analysts are able to assist you
along the way with valuable services and expert advice to help you reach your goals. Our data analysis
and insights can help chart the path to victory for your business.
Similar to Amplifi Commerce Point of View | Google Universal Analytics Beta | January 2014 (20)
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Amplifi Commerce Point of View | Google Universal Analytics Beta | January 2014
1. Amplifi Commerce Point of View • Google Universal Analytics • January 2014 1
POINT OF VIEW
Google
Analytics
Universal
Analytics
Published
by
Amplifi
Commerce
Performance
Marketing
2. Amplifi Commerce Point of View • Google Universal Analytics • January 2014 2
OVERVIEW
Google
announced
a
new
Analytics
platform
known
as
Universal
Analytics
in
late
2012.
Recently,
Google
announced
that
current
Google
Analytics
(GA)
‘Classic’
properties
will
be
automatically
upgraded
to
Universal
Analytics,
their
new
standard
property
type,
over
the
coming
months.
Google
has
already
begun
auto-‐transferring
properties
in
certain
segments
and
in
early
2014
will
fully
transition
all
to
Universal
Analytics
(UA)
as
soon
as
the
dc.js
JavaScript
and
related
features
(Remarketing,
Google
Display
Network
Impression
Reporting,
DoubleClick
Campaign
Manager
Integration)
are
supported.
Brands
that
can
should
begin
proactively
addressing
the
changes
now,
especially
if
your
site
has
numerous
custom
variables
enabled.
From
Google:
Many
current
Client
GA
accounts
have
the
Universal
Analytics
Upgrade
Tool
enabled,
which
allows
site
owners
to
upgrade
properties
to
Universal
Analytics
in
a
2-‐step
process.
For
brands
with
a
standard
(non-‐customized)
installation
of
Google
Classic
Analytics,
the
upgrade
is
as
simple
as
using
the
upgrade
tool
within
your
current
Analytics
account
to
upgrade
to
UA,
then
retagging
your
property.
Brands
that
have
many
custom
variables
will
have
more
work
to
do.
We
do
not
recommend
using
the
upgrade
tool
at
this
time.
Instead,
we
suggest
creating
a
new
Universal
property
(following
the
approach
we
recommend
later
in
this
document)
while
continuing
to
run
your
current
Classic
Analytics
tracking
until
Universal
Analytics
emerges
from
beta.
The
Universal
Analytics
Upgrade
Guide
can
be
found
here:
https://developers.google.com/analytics/devguides/collection/upgrade/guide
KEY
DIFFERENCES
OF
UNIVERSAL
ANALYTICS
Measurement
Methodology
Change
–
Universal
Analytics
is
based
on
capturing
discrete
user
activity,
not
site
or
page
visits.
Universal
Analytics
data
will
allow
retailers
to
better
identify
a
user
across
devices
and
even
channels
to
gain
better
insights
into
user
behavior
overall.
Offline
Data
-‐
By
leveraging
the
new
API,
you
can
connect
POS,
CRM
or
even
call
center
data
to
create
a
more
holistic
view
of
a
particular
user,
enabling
omnichannel
measurement
that
retailers
are
pining
for.
Speed
–
In
Classic
Analytics,
data
was
stored
within
the
cookie
itself
and
passed
to
GA
for
each
page
view.
In
UA,
the
cookie
has
been
greatly
simplified,
and
data
is
stored
on
Google’s
servers
instead
of
being
passed
with
each
page
view.
This
innovation
will
increase
speeds
for
sites,
and
with
the
ubiquity
of
Google
Analytics,
for
the
Internet
as
a
whole.
Additional
features
of
Universal
Analytics
include
omnichannel
attribution
(previously
only
available
within
Analytics
Premium),
the
ability
to
import
cost
data
from
other
channels
(such
as
display,
social,
Yahoo,
etc.),
an
integrated
campaign
manager,
recency
and
frequency
reporting,
plus
the
ability
to
calculate
Lifetime
Customer
Value
(LCV).
“All
Google
Analytics
properties
will
soon
be
required
to
use
Universal
Analytics.
All
Google
Analytics
updates
and
new
features
will
be
built
on
top
of
the
Universal
Analytics
infrastructure.
To
make
sure
all
properties
upgrade,
Classic
Analytics
properties
that
don’t
initiate
a
transfer
will
be
auto-‐transferred
to
Universal
Analytics
in
the
coming
months.”
A
key
difference
is
that
Universal
Analytics
is
based
on
users,
not
visits.
Due
to
this
shift,
brands
will
see
a
delta
in
metrics
between
Classic
and
Universal
Analytics.
3. Amplifi Commerce Point of View • Google Universal Analytics • January 2014 3
WHY
NOT
UPGRADE
IMMEDIATELY?
Universal
Analytics
is
currently
in
beta
and
does
not
support
all
features
of
Google
Analytics
Classic.
However,
now
is
a
good
time
to
being
testing
Universal
Analytics
by
deploying
it
alongside
your
existing
implementation
in
a
separate
Web
Property.
Universal
Analytics
will
not
interfere
with
previous
versions
of
Google
Analytics.
Features
currently
unsupported
by
the
Universal
Analytics
beta
include:
! Doubleclick
Campaign
Manager
Integration
(this
includes
DFA
and
Bid
Manager)
! Google
Content
Experiments
! Google
Display
Advertising
Integration
! Google
Remarketing
Integration
! Google
Analytics
Demographics
&
Interests
Reporting
! Adsense
If
you
currently
utilize
any
of
the
features
above,
we
recommend
waiting
until
Google
announces
support
for
these
elements
before
fully
upgrading
to
UA.
If
you
are
not
using
these
features,
then
you
can
migrate
to
Universal
Analytics
as
soon
as
the
migration
is
available
following
the
approach
we
recommend
later
in
this
document.
OTHER
OPPORTUNITIES
Timing
is
never
ideal
for
tackling
a
project
such
as
this.
But
you
can
make
the
most
of
your
analytics
upgrade
by
getting
your
analytics
house
in
order:
! Audit
your
current
analytics
integration.
Make
sure
your
data
is
accurate
and
that
no
measurement
gaps
exist.
First,
perform
a
full
site
pixel
audit
to
inventory
current
and
necessary
pixels;
identify
outdated
or
unused
vendor
pixels
and
remove
them
from
the
site.
Next,
determine
if
all
metrics
are
being
tracked
appropriately.
Does
each
business
unit
have
the
data
they
need?
Now
is
the
time
to
capture
this
information
and
build
it
into
your
analytics
and
reporting
infrastructure.
Trust
in
your
data
and
confirming
that
all
activity
is
tracked
(and
tracked
properly)
is
critical
to
ecommerce
success.
! Document
your
implementation.
Documenting
what
you
are
tracking,
why
you
are
tracking
it
that
way
and
how
things
were
set
up
(especially
custom
variables
and
dimensions)
gives
you
a
guide
to
reference
in
case
you
add
or
lose
a
team
member
close
to
the
integration.
Clear
documentation
also
helps
eliminate
internal
heartburn
when
business
units
need
to
understand
what
data
is
available,
how
it
is
measured
and
how
to
access
it.
! Consider
tag
management.
Google
Tag
Manager
and
other
popular
3
rd
party
tag
management
solutions
can
give
your
marketing
teams
increased
agility,
allowing
them
add
and
remove
tags
without
involving
IT,
which
encourages
more
active
testing
of
vendors
and
opportunities.
Additional
benefits
include
improving
site
speed,
stability
and
compliance.
Given
Google’s
new
focus
on
tightly
integrating
Analytics,
Tag
Manager
and
Doubleclick
Campaign
Manager
(which
contains
both
their
paid
search
bid
management
tools
as
well
as
DFA
for
tracking
and
ad
serving),
we
recommend
Google
Tag
Manager
as
a
viable
and
powerful
solution
for
managing
the
proliferation
of
pixels
required
on
a
growing
ecommerce
property.
4. Amplifi Commerce Point of View • Google Universal Analytics • January 2014 4
RECOMMENDED
APPROACH
For
brands
contemplating
a
proactive
upgrade
to
Universal
Analytics,
we
recommend
the
following
approach:
! Do
not
use
the
Universal
Analytics
Upgrade
Tool
to
transfer
your
current
Classic
Analytics
account
to
Universal.
Leave
your
current
Classic
Analytics
integration
in
place.
! Deploy
Google
Tag
Manager
(GTM)
across
the
site
to
manage
tags,
including
the
new
Universal
Analytics
tags
you
will
create.
Using
Google
Tag
Manager
will
simplify
future
analytics
upgrades.
! Create
a
new
Tag
Manager
container
for
your
property
within
Tag
Manager.
! Create
a
new
Universal
Analytics
property
within
your
Google
Analytics
account.
! Create
and
deploy
a
new
tag
for
Universal
Analytics
within
Tag
Manager
to
begin
tracking
using
Universal
Analytics
and
GTM.
Note
that
Universal
Analytics
will
not
conflict
with
your
current
Classic
Analytics
integration,
so
running
Classic
and
Universal
Analytics
side-‐by-‐side
will
not
cause
issues
with
tracking
or
site
speed.
! Confirm
that
Universal
Analytics
is
working
by
reviewing
Real-‐Time
reports
within
your
Google
Analytics
dashboard.
! Document
current
customizations
within
your
Classic
Analytics
property
and
rebuild
these
within
Universal
Analytics
as
Dimensions.
! Baseline
variations
in
metrics
between
Classic
and
Universal
Analytics.
Confirm
that
customizations
have
been
recreated
as
Dimensions
within
the
new
Universal
property
and
an
acceptable
delta
between
each
analytics
property
exists.
! Once
Universal
Analytics
exits
beta
and
you
are
confident
that
your
property
is
tracking
correctly,
update
the
Universal
Analytics
beta
tag
in
GTM
with
your
legacy
tracking
account
ID
to
transfer
historical
data
to
Universal
Analytics.
You
can
then
remove
all
instances
of
Classic
Analytics
from
your
site
and
begin
using
Universal
Analytics
as
your
primary
account
going
forward.
CONCLUSION
CONTACT
Brock
Marion
Director
of
Performance
Marketing
Amplifi
Commerce
E:
brock.marion@amplifcommerce.com
P:
(972)
861-‐5437
M:
(214)
334-‐1787
Google
Universal
Analytics
offers
compelling
improvements
over
the
current,
asynchronous
(and
legacy
synchronous)
versions
of
Classic
Google
Analytics
and
is
the
way
forward.
We
recommend
that
properties
begin
the
upgrade
process
as
soon
as
is
feasible
to
avoid
the
potential
downtime,
tracking
issues
and
missing
data
triggered
by
the
automatic
transfer
of
a
property
to
Universal
Analytics
by
Google.
We
believe
that
integrating
Google
Tag
Manager
on
your
site,
creating
a
new
Universal
property
and
running
the
new
instance
side-‐by–side
with
your
current
Classic
Analytics
integration
is
the
path
that
offers
the
least
risk
and
gives
site
owners
an
opportunity
to
recreate
customizations
while
setting
baselines
to
understand
variations
between
the
two
Analytics
types.
This
will
prepare
your
teams
and
properties
for
a
full
migration
to
Universal
Analytics
when
it
exits
beta
and
all
features
are
supported.