Webinar given by Chrissie Alquinta of Balance Interactive on how Google Analytics can help you get better results from your website and social media campaigns
UX TIPS TO GET A PERFECT WEBSITE REDESIGNKaspar Lavik
Is your website converting? If not, then it’s time to revamp your website. Get in touch with website development specialists for effective redesign process.
02 GoMeasure (sg and kl) - keynote - john jersin - google.pptVinoaj Vijeyakumaar
Keynote address by John Jersin, Product Manager for Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
UX TIPS TO GET A PERFECT WEBSITE REDESIGNKaspar Lavik
Is your website converting? If not, then it’s time to revamp your website. Get in touch with website development specialists for effective redesign process.
02 GoMeasure (sg and kl) - keynote - john jersin - google.pptVinoaj Vijeyakumaar
Keynote address by John Jersin, Product Manager for Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
06 GoMeasure (sg and kl) - measuring social - john jersin - googleVinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
How to create effective and optimized content by jen silvermanGlen Dimaandal
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
Reporting on individual metrics in isolation will only get you so far. Data-driven decision making requires deeper analysis that includes additional context. This context often comes from a variety of data sources, many of which are siloed. Learn about the importance of data context, as well as specific steps on how to provide context across a variety of data sources.
An overview of website strategies for non-profits and charities. Want to watch the webinar recording where I talk through these slides? Now you can!
https://www.youtube.com/watch?v=cgRn5WgiLc0
(Note: You'll need to copy and paste the URL into your browser.)
Omnichannel Attribution: How to Virgin Holidays join online and offline channelsmarketingfinder.co.uk
The divide between online and offline marketing is smaller than ever, and although the practicality of making the join has been questioned in the past, the technology exists today for you to make it happen.
Featuring guest speaker James Libor, Senior Marketing Planning & Efficiency Executive from Virgin Holidays, this webinar will demonstrate the importance of joining online and offline channels for an omnichannel approach to measurement and attribution, and how it can be used to power better decisions.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
06 GoMeasure (sg and kl) - measuring social - john jersin - googleVinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
How to create effective and optimized content by jen silvermanGlen Dimaandal
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
On November 19, 2014, Dan Tyre from HubSpot presented at the SLCSEM event. Dan talks about the inbound methodology
You can watch the video of Dan, long with Marcus Sheridan here: http://youtu.be/WJv-306v_C8?t=9m45s
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
Reporting on individual metrics in isolation will only get you so far. Data-driven decision making requires deeper analysis that includes additional context. This context often comes from a variety of data sources, many of which are siloed. Learn about the importance of data context, as well as specific steps on how to provide context across a variety of data sources.
An overview of website strategies for non-profits and charities. Want to watch the webinar recording where I talk through these slides? Now you can!
https://www.youtube.com/watch?v=cgRn5WgiLc0
(Note: You'll need to copy and paste the URL into your browser.)
Omnichannel Attribution: How to Virgin Holidays join online and offline channelsmarketingfinder.co.uk
The divide between online and offline marketing is smaller than ever, and although the practicality of making the join has been questioned in the past, the technology exists today for you to make it happen.
Featuring guest speaker James Libor, Senior Marketing Planning & Efficiency Executive from Virgin Holidays, this webinar will demonstrate the importance of joining online and offline channels for an omnichannel approach to measurement and attribution, and how it can be used to power better decisions.
Content Jam Measure What Matters 06/14/12Tim Frick
Good content marketing efforts are for naught if you can’t measure their effectiveness and plan accordingly. In this presentation I will share an in-depth look at measuring the metrics that define online success for your business or organization. Learn how to measure website visitor interactions, track how social media and content sharing efforts affect site performance, and make informed decisions regarding where to focus efforts moving forward.
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
This digital media overview was presented to Entrepreneur's EDGE on November 15, 2012. It covers website design, search engine optimization, paid search, email marketing, mobile and social media.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
Do you have a website? Do you want to have it appear on many devices, publish the content on social media channels, and be available for other websites to use? Do you want to make it easy to do all that? Then you need to join Balance Interactive's Web Development and Content & Usability Directors to gain a better understanding of structured content.
Krystee Dryer's Neat Tricks with Conent Types presentation from the 2012 Drupal Capital Camp in Washington DC http://www.capitalcamp.org/content/neat-tricks-content-types
We all know about content types and how to use them, but it is amazing how a different look at content types can transform your site and add many more possibilities.
In this session, you will learn fun tricks and tips to use content types to their full capacity. Here are some of the ideas that will be discussed:
• What making your home page its own content type can do for you
• How archiving, workflow, and revisioning can be done with whole pages (not just some elements on a page)
• How you can use one field to select elements like events or callouts to appear to quickly modify your pages
• How you can work with multiple dates on nodes and use them in a logical way (views sorting, displaying)
• What you can do with fields in the Display Suite module – even with fields not in your content types
• What you can do with to case studies to showcase your projects
• How you can add styling options to your slideshows to empower your clients/site admins to add new slides with custom text overlays and pagers.
Jeannette Modic's Bundle Publishing and Workflow presentation from the 2012 Drupal Capital Camp in Washington DC http://capitalcamp.org/content/bundle-publishing-and-workflow.
If you work for a government agency, publisher, or any organization that has a bundle of content that needs to move through a workflow together, you won’t want to miss this session! Learn about the benefits of the much overlooked Book module and how to leverage its power for bundling content.
Topics to be covered:
- Using Workbench Moderation to move content from state to state
- Using Rules to bulk publish content based on workflow states
- Integrating functionality with Access control
- Setting up notifications with Workbench
Goal of the session is to explore some case studies for advanced content types to meet the needs of government agencies.
This session will cover recent government case studies for taking content types to a whole new level to allow our clients control over:
Order of content
Moderation of content
Revisioning of content
Bundle Publishing
Using tools such as Rules, Workbench, Node References, Context, and many more!
We'll go over the decision making process and why content types were a better route than nodequeues or simple view filters.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Google analytics jan_2012
1.
2. Using Your Web Stats to
Improve Usability & Get
Results
Presenter: Chrissie Alquinta, Digital Marketing Strategist
January 19, 2012
3. KEY TAKEAWAYS
• How tracking your website’s performance
allows you to make informed decisions about
the content, design & usability of the site –
allowing you to make informed decisions about
efficient allocation of business resources
• How Google Analytics can give insight into:
• Traffic trends
• Types of traffic/visitors
• Visitor behavior
• SEO & social media effectiveness
• How to access & use this great data
Balance Interactive Inc. www.BalanceInteractive.com
4. WHY DOES THIS MATTER?
• To help determine whether & to what extent
your site is working to accomplish business
goals
• Saves time & money
• Allows you to make website changes based on
facts rather than guesswork
Balance Interactive Inc. www.BalanceInteractive.com
5. CASE STUDY: WHY IT MATTERS
In a one year time span:
• Visits increased 16%
• Pageviews increased 22%
• Online email list subscriptions grew by 25%
• Online appt. sheet downloads grew by 69%
• New visitors increased by 11.7%
• Traffic to the blog grew by 61%
• Traffic to social media increased by 79%
• Refferal traffic to website increased from:
• Blog – 52% rise
• Facebook – 120.5% rise
• Twitter – 100% rise
• Google – 13% rise
• Donations increased by more than 130%
• Client conversion rates increased by 20%
Balance Interactive Inc. www.BalanceInteractive.com
6. HOW TO GET STARTED
• Preparation is key!!!
– Identify goals & key performance
indicators (KPIs)
– Collect baseline data
– Set target values for each KPI
Balance Interactive Inc. www.BalanceInteractive.com