This presentation looks at "web2" in the context of human experience, suggesting that the social web as extension of "real life" means that it transcends the marketing-biased, "numbered web" hype that has typically surrounded it.
The slides focus particularly on the use of "social web" tools in the enterprise.
I will present these slides at Online Information 4th December 2008. See http://www.online-information.co.uk/online08/seminar_description_ims.html?presentation_id=442 for more information
Social Media and Privacy - Education Across the Nation - Australian Computer ...Mining Oil and Gas Jobs
Developed for the Australian Computer Society's Education Across the Nation series - First quarter, 2012
Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.
This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.
This presentation looks at "web2" in the context of human experience, suggesting that the social web as extension of "real life" means that it transcends the marketing-biased, "numbered web" hype that has typically surrounded it.
The slides focus particularly on the use of "social web" tools in the enterprise.
I will present these slides at Online Information 4th December 2008. See http://www.online-information.co.uk/online08/seminar_description_ims.html?presentation_id=442 for more information
Social Media and Privacy - Education Across the Nation - Australian Computer ...Mining Oil and Gas Jobs
Developed for the Australian Computer Society's Education Across the Nation series - First quarter, 2012
Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.
This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.
Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com
Too often do professionals focus on individual social or digital media platforms/products - how to effectively use Twitter, or set up a Linkedin profile, etc. This presentation is a step back, attempting to give a simple, big picture overview of the online ecosystem and the major trends defining it.
Presentation to Employment Transition Ctr (8/12/11) highlighting the benefits of using Twitter as a source for:
- career/ business networking
- information gathering
- brand awareness / business building
Twitter completes the "Power Trio" (LinkedIn, Facebook, Twitter) and can be used effectively with other social media sites for personal branding and growing a wide network.
SEO and content marketing, far from being separate entities, are simply two sides of the same marketing coin. On one side, there’s SEO: the art of optimizing the on-page, off-page, and technical aspects of your site to increase the likelihood that your intended audience can find you quickly. On the other side, there’s content marketing: the skill of creating useful, dynamic content that keeps your audience coming back for more. In this webinar, we’ll teach you how to put both sides of that coin to work to “buy” an ad strategy that really delivers.
Presented at Vienna Music Business Research Days, October 2, 2014, based on data collected through the Artist Revenue Streams project.
http://money.futureofmusic.org
Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com
Too often do professionals focus on individual social or digital media platforms/products - how to effectively use Twitter, or set up a Linkedin profile, etc. This presentation is a step back, attempting to give a simple, big picture overview of the online ecosystem and the major trends defining it.
Presentation to Employment Transition Ctr (8/12/11) highlighting the benefits of using Twitter as a source for:
- career/ business networking
- information gathering
- brand awareness / business building
Twitter completes the "Power Trio" (LinkedIn, Facebook, Twitter) and can be used effectively with other social media sites for personal branding and growing a wide network.
SEO and content marketing, far from being separate entities, are simply two sides of the same marketing coin. On one side, there’s SEO: the art of optimizing the on-page, off-page, and technical aspects of your site to increase the likelihood that your intended audience can find you quickly. On the other side, there’s content marketing: the skill of creating useful, dynamic content that keeps your audience coming back for more. In this webinar, we’ll teach you how to put both sides of that coin to work to “buy” an ad strategy that really delivers.
Presented at Vienna Music Business Research Days, October 2, 2014, based on data collected through the Artist Revenue Streams project.
http://money.futureofmusic.org
The Past, Present & Future of Linkbait - Distilled SearchLove London October ...Hannah Smith
A trip down memory lane - linkbait that's worked in the past, plus a look at what's happening right now and some theories about what SEO linkbait campaigns might look like in the future.
Content Curation – New L&D Mindset & Skill SetLearningCafe
One of the biggest challenges of our times is the explosion in the quantity and immediacy of the information available through the internet.
This problem of plenty, challenges the L&D to adapt :
To use this freely available information to meet the organisational Learning requirements.Manage the information and cognitive overload at the organisational and personal level for learners.Extract and package information in a manner that is relevant, timely and concise.
How Startups Can Build A Content Marketing MachineJohn Doherty
This is the case study of how one company built a content marketing machine from scratch through research, iteration, testing, and measurement to increase traffic and leads.
Do you have a website? Do you want to have it appear on many devices, publish the content on social media channels, and be available for other websites to use? Do you want to make it easy to do all that? Then you need to join Balance Interactive's Web Development and Content & Usability Directors to gain a better understanding of structured content.
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...HubSpot
Originally presented by Rick Kranz at HubSpot's 2015 Inbound Publishers Summit.
Running lead generation campaigns for your advertisers is a way to differentiate your publication and drive digital revenue, so you're no longer trading traditional dollars for digital dimes. Based on a case study, Rick presented best practices for implementing lead generation campaigns to increase digital revenue.
The world of publishing has changed. We gathered some of the countries top media-minded experts to share their hard-won best practices for growing digital audiences, targeting content and advertiser offers to audience segments, acquiring advertisers, and ultimately growing revenue and margins using inbound.
The presentations from the day have been combined here for your convenience. To learn more, join the ongoing conversation at http://inbound.org/group/inbound-publishing
What’s the big deal about semantic HTML?Jono Alderson
A brief history of the web, browser capabilities and semantic HTML - from Geocities to Microformats, Schema and beyond, and how this affects SEO; both today and in the future.
Designing a website is an art that may require some serious and complete skills creativity levels. Many website owners go through immense stress when they realize that their website design is not up to the set standards and latest trends. If you want to avoid such situations then the following presentation is for you.
This class gives the student an introduction overview of the power of social media and how to get started. I outline the top 4 that I recommend as a must for most businesses.
Businesses must engage their employees and their customers to build loyalty, deepen relationships and gain access to insights that inspire future actions and drive profits, but how? How do you rise above the noise to deliver a compelling and differentiated customer experience that will help you not only survive, but thrive. This is not just about building great products or providing great customer support, but how to transform your business to earn the trust needed to fully serve your market - internally and externally
Hear about the buzz but have no idea how to start? This is a crash course will help you understand why you should care about Twitter and how to get started.
How publishers can be more effective on Social Media. From listening and uncovering key influencers to creating valuable content......Scheduling your content too.
Designing twenty-first century organisations with social toolsLee Bryant
A talk I gave at the Somesso London Conference in May 2009 about how we can take forward the idea of social business design to finally move beyond the legacy Twentieth-Century model of corporate structure
5 key challenges for the cloud isv cto and how to beat them!David Terrar
The 5 key challenges facing an ISV CTO when moving from on from premise software to SaaS and the Cloud. Part of Ciklum's ISV and the Cloud event at Radisson Blu Portman, London, April 26, 2012
Krystee Dryer's Neat Tricks with Conent Types presentation from the 2012 Drupal Capital Camp in Washington DC http://www.capitalcamp.org/content/neat-tricks-content-types
We all know about content types and how to use them, but it is amazing how a different look at content types can transform your site and add many more possibilities.
In this session, you will learn fun tricks and tips to use content types to their full capacity. Here are some of the ideas that will be discussed:
• What making your home page its own content type can do for you
• How archiving, workflow, and revisioning can be done with whole pages (not just some elements on a page)
• How you can use one field to select elements like events or callouts to appear to quickly modify your pages
• How you can work with multiple dates on nodes and use them in a logical way (views sorting, displaying)
• What you can do with fields in the Display Suite module – even with fields not in your content types
• What you can do with to case studies to showcase your projects
• How you can add styling options to your slideshows to empower your clients/site admins to add new slides with custom text overlays and pagers.
Jeannette Modic's Bundle Publishing and Workflow presentation from the 2012 Drupal Capital Camp in Washington DC http://capitalcamp.org/content/bundle-publishing-and-workflow.
If you work for a government agency, publisher, or any organization that has a bundle of content that needs to move through a workflow together, you won’t want to miss this session! Learn about the benefits of the much overlooked Book module and how to leverage its power for bundling content.
Topics to be covered:
- Using Workbench Moderation to move content from state to state
- Using Rules to bulk publish content based on workflow states
- Integrating functionality with Access control
- Setting up notifications with Workbench
Goal of the session is to explore some case studies for advanced content types to meet the needs of government agencies.
This session will cover recent government case studies for taking content types to a whole new level to allow our clients control over:
Order of content
Moderation of content
Revisioning of content
Bundle Publishing
Using tools such as Rules, Workbench, Node References, Context, and many more!
We'll go over the decision making process and why content types were a better route than nodequeues or simple view filters.
Webinar given by Chrissie Alquinta of Balance Interactive on how Google Analytics can help you get better results from your website and social media campaigns
1. Content Marketing Strategy
in (roughly)
10 Steps
Susan Cato
Director of Digital Strategy
Chief Troublemaker
susan.cato@balanceinteractive.com
@susancato
2. Content is currency — something
we trade for our audience’s attention.
- Frank Strong, CopyBlogger
6. 3 Research Audience
• Where are they?
• Inventory Priorities
• Identify Influencers:
groups/people/organizations
7. Online Influencers
What/Who First Last Type Beat/Focus URL Twitter
http://www.facebook.com/home.php?sk
Facebook Group: "Cloud Computing" FB Group Cloud Computing =group_8450870046
http://www.linkedin.com/groups?gid=61
LinkedIn Group: "Cloud Computing" LI Group Cloud Computing 513&mostPopular=&trk=tyah
Cloud Computing Blog: "Chaotic Flow" Joel York Blog Cloud Computing http://chaotic-flow.com/ Chaoticflow
Cloud Computing Blog: "Cloud Computing" Chirag Mehta Blog Cloud Computing http://cloudcomputing.blogspot.com/ chirag_mehta
Cloud Computing Blog: "Cloud CTweaks" Blog Cloud Computing http://www.cloudtweaks.com/ Cloudtweaks
http://www.infoworld.com/d/cloud-
Cloud Computing Blog: "Infoworld Cloud Computing Blog" David Linthicum Blog Cloud Computing computing/blogs DavidLinthicum
Cloud Computing Blog: "SaaS Blog" Blog Cloud Computing http://www.saasblogs.com/ Datamation
Cloud Computing Blog: "Smooth Span" Bob Warfield Blog Cloud Computing http://smoothspan.wordpress.com/ BobWarfield
http://www.zdnet.com/blog/saas
Cloud Computing Blog: "Software as Services" Phil Wainewright Blog Cloud Computing zdnet, pchilww
Twitter: @Health_IT TW Healthcare IT health_it
Twitter: @HITNewsTweet TW HealthcareIT Hitnewstweet
http://www.facebook.com/healthcareitn
Facebook Page: "Healthcare IT News" FB Group HealthcareIT ews
http://www.linkedin.com/groups?gid=40
096&mostPopular=&trk=tyahLinkedIn
LinkedIn Group: "Health Informatics Technology (HIT)" LI Group Healthcare IT
LinkedIn Group: "Healthcare Information & Management http://www.linkedin.com/groups?gid=93
Systems Society" LI Group Healthcare IT 115&mostPopular=&trk=tyah
http://www.facebook.com/staysafeonlin
Facebook Page: "National Cyber Security Alliance" FB Group Cybersecurity e
http://www.linkedin.com/groups?gid=38
LinkedIn Group: "Information Security Community" LI Group Cybersecurity 412&mostPopular=&trk=tyah
Twitter: @cybersecure TW Cybersecurity
Twitter: @msftsecresponse TW Cybersecurity
http://www.linkedin.com/groups/IT-
Specialist-Group-
37485?gid=37485&mostPopular=&trk=ty
LinkedIn Group: "IT Specialist" LI Group General IT ah
8. Tools
Username Name Tweet Homepage Location Followers Time
EC- Shoppers, take extra caution on Cyber Monday http://t.co/QwIoZUwk
ECCOUNCIL COUNCIL #infosec #hack #cybersecurity http://www.facebook.com/ECCouncil 4260 11/26/2012 20:00
Aanval IDS Begin the full #Aanval SAS install from with our first of five demonstration
aanval Console videos http://t.co/kqwAMbwV #infosec #cybersecurity http://www.aanval.com/ Internet 4565 11/26/2012 12:29
sylviaunlimite sylviaunlimi Goodbye paid-for antivirus! I use avast! Free Antivirus and it's great.
d ted Download now to stay safe. #cybersecurity http://t.co/SAx9Wzaa http://www.sylviaunlimited.com Arizona, Florida, Mexico 4953 11/26/2012 10:23
Goodbye paid-for antivirus! I use avast! Free Antivirus and it's great.
Flavien7 Flavien Download now to stay safe. #cybersecurity http://t.co/COO4EzD8 http://flavien7.wifeo.com jeremie/Haiti 5053 11/27/2012 0:10
☆Follow•B
ack•Seguro Goodbye paid-for antivirus! I use avast! Free Antivirus and it's great.
RodriiOlivera ☆ Download now to stay safe. #cybersecurity http://t.co/GnUdg2J0 http://estilofm.xtrweb.com/ Montevideo - Uruguay 5521 11/26/2012 22:10
softwarecand Software How to Devise Passwords That Drive Hackers Away http://t.co/NfLzQxJW
y Candy #security #cybersecurity http://www.softwarecandy.com Burlington, VT, USA 7009 11/26/2012 15:44
myraemacdon Myra RT @Londonstani: I love #cybersecurity. Its like the coldwar is back.
ald MacDonald Everyone sounds so happy to be in their (state actor) comfort zone ... http://blogs.reuters.com/pakistan/ London 7871 11/26/2012 9:44
EU in the .@Eu_Commission takes concrete actions to tackle #cybersecurity risks
EUintheUS US http://t.co/v13BZRuA http://www.eurunion.org Washington, DC 7955 11/26/2012 20:20
Manufactu On demand webcast: Learn how to secure mobile devices & create
MfgExecutive ring Exec. enterprise #cybersecurity http://t.co/mzhRLVPU #mobility #CIO http://www.manufacturing-executive.com New York 8239 11/26/2012 13:20
debbiemah Need to make a #Cybersecurity plan? Here's an easy planner!
DebbieMahler ler http://t.co/JO6N0XIs via @FCC #NCSAM http://internettechspecialists.com Algonquin, IL 9333 11/26/2012 9:05
DigitalAgenda Digital The @EU_Commission supports research on #CyberSecurity
EU Agenda http://t.co/vB5vssCf http://ec.europa.eu/digital-agenda Europe 9702 11/26/2012 12:05
Anonymou RT @AnonyOdinn: Secrecy and President's #Cyber Directive
OpPinkPower s http://t.co/4BdjELkg BO Tries to Hide #Cybersecurity... http://t.co/xbl1vJH9 http://anonymissexpress.cyberguerrilla.org Earth 10702 11/26/2012 8:26
CoreSecurit When it comes to #cybersecurity protection, the biggest problem for most
CoreSecurity y SMBs is awareness http://t.co/oOQzglvB via @jd_harrison http://blog.coresecurity.com Boston, MA 14007 11/26/2012 9:30
Michele This is scary RT @BlueLance: Hotel Room Buglar Exploits Critical Flaw in
prosperitygal Price Electronic Door Locks http://t.co/d1VsoC6v #Hotel #CyberSecurity http://www.linkedin.com/in/micheleprice Houston,Texas 38001 11/26/2012 21:17
16. Your Content
1. Guest Blog 12. Podcasting booth at your next conference.
2. Webinars: Live and recorded Pre-schedule interviews with key people and
get people to do spur of the moment interviews.
3. How-to Videos Ask everyone one ‘burning question’
4. Blog post series based on customer questions 13. Create useful tools/templates: decision
(written or video) matrix, spreadsheet, analytics dashboard,
5. Whitepapers that address problems or checklists,
challenges 14. Product Demos: Video, Powerpoint, Images
6. Q&A Series: Webinar, Teleclass, Twitter 15. Teleclass series
7. eBook: Top blog posts, how-to guides, 16. Infographics, data points from research
resource guides reports
8. Turn best blog posts into Powerpoint 17. Podcast series from any recorded material
presentations and/or video.
18. Photos/images to tell a story
9. Virtual Conference: Gather a small group (3-5)
of knowledge experts and create a virtual 19. Pinterest boards for resources, how-to’s,
conference. Have each person give a virtual galleries
session or workshop. These can be recorded 20. Event content repurposed: quotes,
as well. presentations, video
10. Reviews: Written or Video. Products, books, 21. Interview an industry expert, popular blogger,
information products, events, etc. knowledge expert and record it. Create blog
11. Create an industry report: include interviews posts and video/audio podcasts.
with knowledge experts. Create written and
video versions. Monthly industry roundups are
great too.
25. 6 Attract Audience
• Attract customers
• Expand your reach
• Consistency + Value = Growth
26. Engage
7 Customers
• Consume, participate, share
and use your content.
• Turns into interest in what you
have to sell or offer.
27.
28. 8 Take Action
• Once your audience is
engaged, it will be easier to
get them to act.
29. Optimize for Action
• Define your top key actions for your
website and build the site around
them.
• Optimize main landing pages –
these are the pages you are driving
traffic to.
– Topics/Keywords
– Key Tasks
– CTA’s
31. Give to Get
• Create a useful tool or template – decision matrix,
spreadsheet, analytics dashboard, etc., that can
be distributed as a thank you when customers
take key actions.
• Drip feed your content
39. Key Takeaways
• Begin with one goal
• Organize content around
audience-focused
topics/keywords
• Visual content rules
• Optimize
• Give to get
• Track, measure and improve
40. Thank You
Susan Cato
Director of Digital Strategy
Chief Troublemaker
susan.cato@balanceinteractive.com
@susancato
Editor's Notes
Content is your digital currency, you need valuable content in order to attract, grow and engage your customers – and ultimately it facilitates
Content by itself is just that – just content. It may be entertaining, it may be educational, valuable or insightful but it is meaningless without focused goals. Your challenge is to develop a content strategy that supports your business goals and that facilitates key actions.
Your goals are unique and could include:Build trustStrengthen brandExpand reachAttract customersAddress customer pain-points and prioritiesAttract strategic partnersNurture relationships with customersDevelop new ideasSolve problemsStrengthen SEO
where you will post, share and engage people with your links
where you will post, share and engage people with your links
There are great tools to help measure the effectiveness of your content marketing activities
The meal lives on your website!
Make a list of topics, and prioritize them
We have established that you are a SME, and that you really do know your audience best.
Internal contentUser generated content:Video how to’sVideo contestsPhotos/imagesCustomer curated content – pinterest, blogrollsBest industry blog contest
Internal contentUser generated content:Video how to’sVideo contestsPhotos/imagesCustomer curated content – pinterest, blogrollsBest industry blog contest
Google Alerts for topicsNetvibes to create dashboards
Internal contentUser generated content:Video how to’sVideo contestsPhotos/imagesCustomer curated content – pinterest, blogrollsBest industry blog contest
Visual Content rulesAdd relevant visuals to all of your content on Blogs, social networks
Use a content calendar. Identify important dates and milestones and then plug in topics/themes and build content around that.
Through consistent sharing of valuable content, in a context that is meaningful and relevant to your audience – you will get the attention of your audience and see it grow accordingly.
Reward Engagement
Strong CTA’s infused at the right time facilitates key actions by fansMake sure you provide value all the time. Especially when you are asking for something – you must give something in return.
Customer focused content delivered consistently creates fans who not only want what you have, but also refer you to friends and connections.An engaged audience wants what you haveRefers you to connections, friends
Customer focused content delivered consistently creates fans who not only want what you have, but also refer you to friends and connections.
There are great tools to help measure the effectiveness of your content marketing activities
There are great tools to help measure the effectiveness of your content marketing activities