Related post: http://mashe.hawksey.info/2013/07/using-google-spreadsheets-as-google-analytics-data-bridge/ A recent conservative estimate indicated 88% of UK universities use Google Analytics on their main website. At the IWMW 2010 event Ranjit Sidhu highlighted the value of using Google Analytics data to justify the roles of web teams. One of the issues with Google Analytics data is it is often the domain administrator is the gatekeeper, selectively releasing the data in a controlled way can be a challenge and often the only option is all or nothing. In this workshop delegates will learn how Google Sheets and Google Apps Script can be used to selectively extract data from Google Analytics making it possible to analyse using built-in Google Sheet tools like tables, charts and pivots, or selectively republished for use in other tools like R or InDesign. Additionally participants will also learn how using Google Sheets data can be combined with other datasets such as Twitter, providing near realtime insight to website traffic and interaction.

1. Interfacing Google Analytics with Google Sheets for
Primary and Secondary Data Analysis
Martin Hawksey (@mhawksey)
http://bit.ly/IWMW13A6

2.  Introducing Google Spreadsheets on steroids
using Google Apps Script
 Google Analytics
 Having some fun!!!
What

4. Context
“Analytics is the process of
developing actionable
insights through problem
definition and the
application of statistical
models and analysis
against existing and/or
simulated future data”
CETIS Learning Analytics series. Vol 1, No 5. What is
Analytics? Definition and Essential Characteristics
http://bit.ly/IWMW13A6

5. Introducing Google Spreadsheets on steroids
http://bit.ly/IWMW13A6
 Google Apps Script – the macros of
Google Drive
“Google Apps Script is a JavaScript cloud
scripting language that lets you extend
Google Apps and build web applications.”

6.  http://www.universitiesuk.ac.uk/aboutus/
members/Pages/default.aspx
Use case – Scraping a list of websites for urchin
http://bit.ly/IWMW13A6

7.  With Google Apps Script
 Can write custom functions
 Collect data from urls
Use case summary
http://bit.ly/IWMW13A6

8. Google Analytics

9.  Which of the following applies to you
(chose all that apply)?
A. You have GA Admin access
B. You have GA View access
C. You have access to GA data another way
D. No access
E. Other
Vote at bit.ly/iwmw13q1
[result]
Question?

10. Google Analytics API

11. Client library
Google APIs Client Library for
.NET (beta)
Google APIs Client Library for
Node.js (alpha)
Google APIs Client Library for
Dart (alpha)
Google APIs Client Library for
Objective-C
Google APIs Client Library for Go
(alpha)
Google APIs Client Library for
PHP (beta)
Google API Libraries for Google
Web Toolkit (alpha)
Google APIs Client Library for
Python
Google APIs Client Library for
Java (rc)
Google APIs Client Library for
Ruby (alpha)
Google APIs Client Library for
JavaScript (beta)
Google Analytics API Libraries

12. Google Analytics Query Explorer
http://bit.ly/IWMW13A6

13.  Visitors by mobile device example
 Social visitor example
 Twitter referral example
Google Analytics Query Explorer - Examples

14.  What are your Google Analytics
reporting use cases?
Your Google Analytics uses/ideas?

15. Use case: Sharing Google Analytics data
http://bit.ly/IWMW13A6

16. http://bit.ly/IWMW13A6

17. Use case: Combining Google Analytics data

18.  Custom formula only work for the
authenticated user (problematic when
sharing)
 Scripts can be cronned to write data
 Apps Script lets you write and share data
via Google Drive
 Published sheets will automatically
update
Recap

19. Martin Hawksey
mashe.hawksey.info
@mhawksey
Questions/discussion
http://bit.ly/IWMW13A6