Google Analytics and Beyond

A simple guide on how to use Google Analytics for Marketing, as well as Social Media Analytics including Alexa

Data & Analytics

#strongertogetherSM @MuskokaJen @Audreyvp
Audrey van Petegem
Chief Marketing Officer, Muskoka Foundry
Muskoka Tourism Marketing Summit
April 14th 2016
Google Analytics and Other Analytic Tools
We Should Love but Hate

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
What is Google Analytics?
It is a FREE service provided by
Google that tracks and reports
website traffic
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
1. How many people visit my website?
2. Where do my visitors live?
3. What websites send traffic to my website?
4. What marketing tactics drive the most traffic to my website?
5. Which pages on my website are the most popular?
6. How many visitors have I converted into leads or customers?
7. Where did my converting visitors come from and go on my
website?
8. What blog content do my visitors like the most?
Why Use Google Analytics?
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Setting Up Google Analytics
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Website...
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Google Analytics
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Website Pages
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
What Keywords Are Searched
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Google Webmaster Tool
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Are You Mobile?
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
User Flow
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Traffic by Channels
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
In Page Analytics
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourismAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Other Analytic Tools
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Facebook Analytics
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Twitter Analytics
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Pinterest
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Rating
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Alexa Rating
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
If nothing else….
Do these things…..
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Google My Business
Google has recently made it easier to access pages, search tools and maps in one
place: the My Business dashboard.
● Enter your location (can be hidden), contact info, hours, service area, etc.
● Create a page with images, info about your business, etc.
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Add Alexa on Dashboard
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Add Google Analytics on Dashboard
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

#strongertogetherSM @MuskokaJen @AudreyvpAudrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism
Thank you!
Please feel free to email me at
Audrey@MuskokaFoundry.com
Audrey van Petegem @Audreyvp Muskoka Tourism @MuskokaTourism

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