The document compares Google Analytics and website visitor tracking tools by using an analogy of throwing a dinner party with each tool. It explains that Google Analytics would only provide anonymous, aggregate data about guests such as popularity of dishes and number of guests. Website visitor tracking, represented by Salesfusion, would identify individual guests and their interests, allowing the host to have personalized conversations. The document then describes how website visitor tracking works by using cookies to track individual visitors' behavior on a site and integrate with CRM systems.

2. Web Analytics Comparison
Dinner Party Style: What do you know about your visitors?

3. INTRODUCTION
Here’s what we’re going to do
Google Analytics and website visitor tracking
are complementary tools that provide
distinctly different insights about your
website visitors.
In order to illustrate these differences, we’re
going to walk you through two scenarios:
1
What would happen if you were to throw
a dinner party with Google Analytics?
2
What would happen if you were to throw
a dinner party with oh say, Salesfusion?
www.salesfusion.com
© 2013 Salesfusion

4. PARTY WITH GOOGLE ANALYTICS
Here’s what you would know
Dish Popularity:
•
Which dishes were most
popular and which ones
didn’t get touched
(or visitors per page)
•
How many guests took one
bite and bolted
(or visitor bounce rate)
Guest Behavior:
Your Guests:
•
•
How many guests attended
What country they came from
•
How many dishes were
sampled in one sitting
(or visit depth)
•
How many guests came back
for the next party
(or returning visitors)
www.salesfusion.com
© 2013 Salesfusion

5. PARTY WITH GOOGLE ANALYTICS
With this type of information, here’s how the dinner
conversation would go...
Google Analytics: “Anonymous Guest, would you
like some gravy for your turkey?”
Guest: “Well Google, it was
nice of you to ask. But I don’t
eat meat, and I’m having
lasagna.”
Google Analytics
www.salesfusion.com
© 2013 Salesfusion

6. PARTY WITH GOOGLE ANALYTICS
You wouldn't know who was consuming what, so you
wouldn’t know the right questions to ask…
Google Analytics: “Anonymous Guest, would you
like some more wine?”
Guest: “Well Google, you must
be mistaking me for someone
else. I’m allergic to sulfites,
and I’m mildly pregnant.”
Google Analytics
www.salesfusion.com
© 2013 Salesfusion

7. Website Visitor Tracking
Analytics Dinner Party: Hosted by Salesfusion

8. PARTY WITH Salesfusion
What would you know?
Who you are…
If you were to host
a dinner party with
Salesfusion, we would
fill in those important
gaps by figuring out…
(identified by previous form completion)
Where you work…
(identified through reverse IP)
Which dishes you sampled…
(what pages you visited)
What you decided to take home
(what content you downloaded)
www.salesfusion.com
© 2013 Salesfusion

9. PARTY WITH Salesfusion
You would get an alert
when the guest arrived on
2 your doorstep
www.salesfusion.com
© 2013 Salesfusion

10. PARTY WITH Salesfusion
And when you answered the door, the
conversation would sound like this:
Salesfusion: “John G. of ABC Corporation! It’s great
to see you again. How did you like that lasagna you
took home? From what I saw last time you were
here, you have a strong interest in lasagna.”
Guest: “Yeah, you know, I’ve
been trying to find a recipe
for lasagna and you guys
really seem to know your
Italian. How DO you do it?”
www.salesfusion.com
© 2013 Salesfusion

11. WEBSITE VISITOR TRACKING
So… how do we do it?
In real life terms, the answer is
website visitor tracking
•
Supplements traditional web analytics
•
Enabled by placement of a cookie (the web
browser kind, not the dinner party kind) on the
visitor’s PC to track visit detail in the context of
lead generation.
•
Tracks pages visited, content downloaded, time
on site, location and much more.
•
Integrates information with CRM to drive salesrelated processes
2
www.salesfusion.com
© 2013 Salesfusion

12. WEBSITE VISITOR TRACKING
What’s the impact of knowing your customers?
•
•
•
•
•
•
Response time to leads is dramatically reduced
Fewer leads fall out prior to pre-qualification
Longer term leads are better developed through nurture
marketing
Increased adoption and satisfaction by sales of the CRM
Forced collaboration between sales and marketing
Accountability for passed leads is higher
www.salesfusion.com
© 2013 Salesfusion

13. Who Are We?
Salesfusion: Marketing Automation

14. Salesfusion | Marketing Automation
Who are we?
Salesfusion helps marketers attract new
opportunities, convert them into customers
and nurture them into lifetime relationships.
With Salesfusion, some of the best marketers
today are not only driving quality leads into
the sales funnel, they are automating the
lead-to-revenue process. Salesfusion is more
than marketing automation; it is the only
lead-to-revenue platform you will ever need.
www.salesfusion.com
© 2013 Salesfusion

15. Salesfusion | Marketing Automation
About Us
•
•
•
•
•
•
•
Dedicated to the success of marketers
Best-in-class service – most live support hours in the industry
Known for unique approach to client services and training
The best marketing automation platform in the industry for
integrating marketing and sales
Specialize in CRM integration
A pioneer in lead to revenue management – the only MA platform
built on a CRM database
450+ clients in 22 countries
www.salesfusion.com
© 2013 Salesfusion

16. CONTACT US
Contact Information
Salesfusion Address
1 Concourse Parkway Suite 190
Atlanta, GA 30328
Corporate Offices
855.238.6522
EMEA London Offices
+44 (0) 203 514 8376
Email
Sales@SalesFUSION.com
Website
www.SalesFUSION.com
www.salesfusion.com
© 2013 Salesfusion

17. Thank You
Salesfusion: Marketing Automation