Breaking news from Google!
On July 10, 2018 Google announced the 2018 Roadmap for the Google AdWords platform - including changes to popular features and ad formats.
Thanks to our partnership with Google, our expert was there to hear the announcement live and quickly relay the information to you through a WordStream-exclusive webinar!
Be the first to know:
- Exactly what changes you can expect to see in AdWords (and when they're coming)
- The various ways these changes will impact your account
- How to use the advanced notice of these changes to get ahead of your competition
Using numbers to effectively sell PPC services to potential clients.
You'll walk away with strategies on how to:
- Win better long term clients
- Shorten the sales cycle
- Stack up monthly recurring revenue
Kickserv & WordStream have partnered up to bring you the latest best practices in online advertising for services.
The way services businesses are reached has changed drastically over the years. The growth of mobile traffic and change in local ad formats will continue to evolve this. Make sure you know how to handle the changes with your marketing strategy!
Featuring a client who puts this practice to use, we dive into the WordStream Way for marketing your agency. Verticalization. Find an industry with potential, become an expert in the field, and grow your business!
Watch this recording to know how to:
- Use different strategies across each stage of the sales funnel
- Scale your approach across clients
- Create data-backed proposals with WordStream Advisor
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingKapost
Keith Burrows of Kapost, Marina Antestenis of inContact, and Jason Stewart of Demandbase discuss how to implement a content marketing strategy that drives results for B2B marketers.
Using numbers to effectively sell PPC services to potential clients.
You'll walk away with strategies on how to:
- Win better long term clients
- Shorten the sales cycle
- Stack up monthly recurring revenue
Kickserv & WordStream have partnered up to bring you the latest best practices in online advertising for services.
The way services businesses are reached has changed drastically over the years. The growth of mobile traffic and change in local ad formats will continue to evolve this. Make sure you know how to handle the changes with your marketing strategy!
Featuring a client who puts this practice to use, we dive into the WordStream Way for marketing your agency. Verticalization. Find an industry with potential, become an expert in the field, and grow your business!
Watch this recording to know how to:
- Use different strategies across each stage of the sales funnel
- Scale your approach across clients
- Create data-backed proposals with WordStream Advisor
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingKapost
Keith Burrows of Kapost, Marina Antestenis of inContact, and Jason Stewart of Demandbase discuss how to implement a content marketing strategy that drives results for B2B marketers.
Demandbase + Engagio, A Match Made in ABMDemandbase
When B2B leaders combine, customers win. And that’s exactly what Demandbase’s acquisition of Engagio means for you.
The evolution of B2B marketing is upon us. As we launch into this new era of B2B companies will merge account-based strategies and traditional demand generation motions. They will break down the traditional wall that has existed between marketing and sales teams so that they can now move as one. And they will be able to connect every marketing action to sales success.
Join ABM pioneers Gabe Rogol, CEO of Demandbase, and Jon Miller, CEO, and Co-Founder of Engagio, to learn how the combined forces of Demandbase and Engagio will transform the Account-Based Marketing category and the entire B2B technology market.
The [Virtual] B2B Marketing Game Changer Event Demandbase
Most marketers have felt the sting of sales telling them that their thousands of hard earned marketing generated leads are no good. This gap in sales and marketing alignment is a common theme in today’s B2B world. But with an Account-Based Marketing (ABM) strategy, sales and marketing teams can align their efforts and drive revenue together.
In this webinar, Peter Isaacson, CMO of Demandbase will deliver practical advice around aligning your sales and marketing teams and transforming your organization into an ABM machine. Then, Claudia Hoeffner and Evan Britt of Acquia will share how they drove $4MM in Q4 revenue using ABM!
B2B Sales & Marketing : As Easy as ABX for Sales & SDRsDemandbase
B2B buying has changed. Now more than ever, sales teams need visibility into their target account’s behaviours long before a lead ever raises their hand. Unlocking these hidden signals has become paramount to modern pipeline building and revenue generation. If revenue teams are blind to who’s researching their products and competitors, to which accounts are visiting the website, or which buyers are responding to marketing campaigns, then they risk losing opportunities to competitors.
This session will show you how to create an outbound sales engine that will win business from target accounts before your competitors have an opportunity to say hello.
Scaling Website Personalization with Artificial IntelligenceDemandbase
Marketers today struggle to connect 1:1 with customers and prospects – and nowhere is that more apparent than the B2B website. It’s a critical platform for engaging prospects, but 60% bounce after just one page.
Technology can help us, but not when it’s geared towards spamming people with impersonal messages. With Artificial Intelligence (AI), B2B marketers have finally found a way to turn data into meaningful insights, converting those insights into action – at scale.
Phil Hollrah and David Hsieh, SVP at Qubole, will discuss how Demandbase is integrating AI into website personalization to optimize the customer experience.
In this webinar you will learn how:
- You can provide your website visitors with hyper-targeted content recommendations
- Qubole leveraged artificial intelligence to tackle website personalization challenges
- Qubole overcame those challenges in a few weeks to accelerate the buying process
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts? Part 1 of DemandGen's ABM webinar series details whether or not ABM is right for you.
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
How to Evolve Content Marketing Strategy for an ABM WorldIntegrate
ABM has become a must-have strategy for B2B organizations
looking to engage the accounts with the best potential. In order for ABM’s promise of efficiency and effectiveness to payoff,
marketers must be able to reach and engage the decision makers at targeted accounts. Content is critical to reaching those decision makers, but using the content you use in your broad thought leadership and demand marketing efforts, won’t deliver on your ABM agenda.
Watch the on-demand webinar here:
https://www.integrate.com/discover/integrate-engagio-webinar-thank-you
Getting started with ABM? Grab your copy of Integrate's 2nd Edition ABM Workbook here:
https://www.integrate.com/discover/how-to-develop-abm-program-2nd
Moving to an ABM Approach: The Why and How of Creating Content for ABMScribbleLive
It’s no secret: ABM is sweeping the marketing industry—and with great success. But how can your marketing team make the switch from traditional marketing to an ABM approach? And how can you create quality content to support it? ScribbleLive tackles these questions here.
Building Personalized ABM Experiences feat. Opensense and CerosMarketo
Design personalized experiences across digital channels and leverage untapped channel-value using new ABM programs. Learn how to implement new or improve the performance of your existing programs.
This webinar features Opensense and Ceros.
In this webinar, we’ll take you through a personalized ABM customer journey, dig into what makes it tick, learn how you can leverage two underutilized channels - dynamic email signatures and rich content experiences, and explore how you can incorporate them into your tech stack to build similar experiences.
You'll learn:
- How to connect your tech stack to power personalized experience delivery
- How to design an effective ABM experience
- What a complete customer journey through a personalized experience looks like
- How underutilized channels can be effective
Today’s empowered B2B buyers traffic in information and ideas, not products and solutions. Putting them at the center of your marketing efforts means building a deep understanding of their needs and providing them with the information they are looking for. It means being able to speak their language. And it means providing a consistent experience from first touch to final deal with integration between marketing and sales at every level.
In short, it requires a new marketing blueprint. In this presentation, Yesler CMO Tyson Roberts covers the 6 essentials to laying a foundation for B2B marketing success. These slides are from a webinar, which is available on-demand at: http://resources.yesler.com/b2b-marketing-blueprint-webinar.html now.
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
Build Robust Digital Signage Content For Assured Call-To-ActionSmart Digital Signage
Robust quality of digital signage content is required for certain call-to-action process. Here we shared tips to create great signage content. Click this links or visit here: www.smartdigitalsignage.ca/
ABM Master Class: Sales Secrets for Pipeline Hyper-GrowthDemandbase
Who says you can’t predict the future?
Join our ABM Master Class for Sales so that you can launch into the new year with your best foot forward by using a 360-degree predictive view of your target accounts.
During this webinar, Kevin Rooney, Sr. Director of Sales Development and Carmel Tavori, Sales Development Manager, will show you how to activate your sales org by harnessing the power of best-in-class sales strategies and follow up.
In this ABM Master Class you will learn how to:
- Find and prioritize your best-fit accounts that are in market now.
- Seamlessly orchestrate multi-touch, multi-channel Sales and Marketing plays.
- Engage target accounts with high-touch, high-value, personalized experiences at scale.
- Get 2X productivity from each rep and close larger deals, faster.
- Segment audiences to deliver the right message at the right time and turbo-charge your growth.
Tradeshows and conferences (like Dreamforce almost here!) can be a key part of your ABM program when used effectively. However, it takes a shift in your event mindset and strategy. It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach.
Join us for a behind-the-scenes webinar which will look into the nuts and bolts of real ABM programs. ABM masters will reveal what they’re doing to drive executive engagement at Dreamforce.
You’ll discover strategies and tips for:
-Engaging via video, gifting and personalized content
-Account based advertising
-Personalization at Scale
-Pipeline Acceleration
-Connect with Engagio at Dreamforce 2017.
Learn more about Engagio at Engagio.com
Follow us on Twitter @Engagio
Connect with us on LinkedIn
Like us on Facebook
[Webinar] Creating Harmony Between Demand Generation and ABMEngagio
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.
2021 MARKETING AUTOMATION TRENDS
Marketing Automation: A strategy that lets you keep track of Real-time marketing data and user information retention— simultaneously letting you earn a high ROI for your company.
Chatbots
Machine learning & AI
Personalized content
Automated social media marketing
Mobile marketing automation
Email Automation
This webinar goes through a deep-dive into how home services companies can take advantage of the latest trends and technologies to acquire and convert the leads that will make an impact on their business growth in 2019.
It's been a big year for Google, are your ad strategies keeping up?
Are your ads on Google as competitive as they could be? Are you sure?
Make sure your advertising efforts aren't getting left behind in all of Google's updates.
Join our live webinar for expert insight on all the important changes Google introduced this year, and how to use them to grow your business.
You'll learn:
Exactly what changed in the transition to Google Ads, and how it could affect your profits
Which ads have seen the most success on Google this year, and what we've learned from them
A sneak peek on what changes you can expect to see in 2019
Demandbase + Engagio, A Match Made in ABMDemandbase
When B2B leaders combine, customers win. And that’s exactly what Demandbase’s acquisition of Engagio means for you.
The evolution of B2B marketing is upon us. As we launch into this new era of B2B companies will merge account-based strategies and traditional demand generation motions. They will break down the traditional wall that has existed between marketing and sales teams so that they can now move as one. And they will be able to connect every marketing action to sales success.
Join ABM pioneers Gabe Rogol, CEO of Demandbase, and Jon Miller, CEO, and Co-Founder of Engagio, to learn how the combined forces of Demandbase and Engagio will transform the Account-Based Marketing category and the entire B2B technology market.
The [Virtual] B2B Marketing Game Changer Event Demandbase
Most marketers have felt the sting of sales telling them that their thousands of hard earned marketing generated leads are no good. This gap in sales and marketing alignment is a common theme in today’s B2B world. But with an Account-Based Marketing (ABM) strategy, sales and marketing teams can align their efforts and drive revenue together.
In this webinar, Peter Isaacson, CMO of Demandbase will deliver practical advice around aligning your sales and marketing teams and transforming your organization into an ABM machine. Then, Claudia Hoeffner and Evan Britt of Acquia will share how they drove $4MM in Q4 revenue using ABM!
B2B Sales & Marketing : As Easy as ABX for Sales & SDRsDemandbase
B2B buying has changed. Now more than ever, sales teams need visibility into their target account’s behaviours long before a lead ever raises their hand. Unlocking these hidden signals has become paramount to modern pipeline building and revenue generation. If revenue teams are blind to who’s researching their products and competitors, to which accounts are visiting the website, or which buyers are responding to marketing campaigns, then they risk losing opportunities to competitors.
This session will show you how to create an outbound sales engine that will win business from target accounts before your competitors have an opportunity to say hello.
Scaling Website Personalization with Artificial IntelligenceDemandbase
Marketers today struggle to connect 1:1 with customers and prospects – and nowhere is that more apparent than the B2B website. It’s a critical platform for engaging prospects, but 60% bounce after just one page.
Technology can help us, but not when it’s geared towards spamming people with impersonal messages. With Artificial Intelligence (AI), B2B marketers have finally found a way to turn data into meaningful insights, converting those insights into action – at scale.
Phil Hollrah and David Hsieh, SVP at Qubole, will discuss how Demandbase is integrating AI into website personalization to optimize the customer experience.
In this webinar you will learn how:
- You can provide your website visitors with hyper-targeted content recommendations
- Qubole leveraged artificial intelligence to tackle website personalization challenges
- Qubole overcame those challenges in a few weeks to accelerate the buying process
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts? Part 1 of DemandGen's ABM webinar series details whether or not ABM is right for you.
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
How to Evolve Content Marketing Strategy for an ABM WorldIntegrate
ABM has become a must-have strategy for B2B organizations
looking to engage the accounts with the best potential. In order for ABM’s promise of efficiency and effectiveness to payoff,
marketers must be able to reach and engage the decision makers at targeted accounts. Content is critical to reaching those decision makers, but using the content you use in your broad thought leadership and demand marketing efforts, won’t deliver on your ABM agenda.
Watch the on-demand webinar here:
https://www.integrate.com/discover/integrate-engagio-webinar-thank-you
Getting started with ABM? Grab your copy of Integrate's 2nd Edition ABM Workbook here:
https://www.integrate.com/discover/how-to-develop-abm-program-2nd
Moving to an ABM Approach: The Why and How of Creating Content for ABMScribbleLive
It’s no secret: ABM is sweeping the marketing industry—and with great success. But how can your marketing team make the switch from traditional marketing to an ABM approach? And how can you create quality content to support it? ScribbleLive tackles these questions here.
Building Personalized ABM Experiences feat. Opensense and CerosMarketo
Design personalized experiences across digital channels and leverage untapped channel-value using new ABM programs. Learn how to implement new or improve the performance of your existing programs.
This webinar features Opensense and Ceros.
In this webinar, we’ll take you through a personalized ABM customer journey, dig into what makes it tick, learn how you can leverage two underutilized channels - dynamic email signatures and rich content experiences, and explore how you can incorporate them into your tech stack to build similar experiences.
You'll learn:
- How to connect your tech stack to power personalized experience delivery
- How to design an effective ABM experience
- What a complete customer journey through a personalized experience looks like
- How underutilized channels can be effective
Today’s empowered B2B buyers traffic in information and ideas, not products and solutions. Putting them at the center of your marketing efforts means building a deep understanding of their needs and providing them with the information they are looking for. It means being able to speak their language. And it means providing a consistent experience from first touch to final deal with integration between marketing and sales at every level.
In short, it requires a new marketing blueprint. In this presentation, Yesler CMO Tyson Roberts covers the 6 essentials to laying a foundation for B2B marketing success. These slides are from a webinar, which is available on-demand at: http://resources.yesler.com/b2b-marketing-blueprint-webinar.html now.
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
Build Robust Digital Signage Content For Assured Call-To-ActionSmart Digital Signage
Robust quality of digital signage content is required for certain call-to-action process. Here we shared tips to create great signage content. Click this links or visit here: www.smartdigitalsignage.ca/
ABM Master Class: Sales Secrets for Pipeline Hyper-GrowthDemandbase
Who says you can’t predict the future?
Join our ABM Master Class for Sales so that you can launch into the new year with your best foot forward by using a 360-degree predictive view of your target accounts.
During this webinar, Kevin Rooney, Sr. Director of Sales Development and Carmel Tavori, Sales Development Manager, will show you how to activate your sales org by harnessing the power of best-in-class sales strategies and follow up.
In this ABM Master Class you will learn how to:
- Find and prioritize your best-fit accounts that are in market now.
- Seamlessly orchestrate multi-touch, multi-channel Sales and Marketing plays.
- Engage target accounts with high-touch, high-value, personalized experiences at scale.
- Get 2X productivity from each rep and close larger deals, faster.
- Segment audiences to deliver the right message at the right time and turbo-charge your growth.
Tradeshows and conferences (like Dreamforce almost here!) can be a key part of your ABM program when used effectively. However, it takes a shift in your event mindset and strategy. It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach.
Join us for a behind-the-scenes webinar which will look into the nuts and bolts of real ABM programs. ABM masters will reveal what they’re doing to drive executive engagement at Dreamforce.
You’ll discover strategies and tips for:
-Engaging via video, gifting and personalized content
-Account based advertising
-Personalization at Scale
-Pipeline Acceleration
-Connect with Engagio at Dreamforce 2017.
Learn more about Engagio at Engagio.com
Follow us on Twitter @Engagio
Connect with us on LinkedIn
Like us on Facebook
[Webinar] Creating Harmony Between Demand Generation and ABMEngagio
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.
2021 MARKETING AUTOMATION TRENDS
Marketing Automation: A strategy that lets you keep track of Real-time marketing data and user information retention— simultaneously letting you earn a high ROI for your company.
Chatbots
Machine learning & AI
Personalized content
Automated social media marketing
Mobile marketing automation
Email Automation
This webinar goes through a deep-dive into how home services companies can take advantage of the latest trends and technologies to acquire and convert the leads that will make an impact on their business growth in 2019.
It's been a big year for Google, are your ad strategies keeping up?
Are your ads on Google as competitive as they could be? Are you sure?
Make sure your advertising efforts aren't getting left behind in all of Google's updates.
Join our live webinar for expert insight on all the important changes Google introduced this year, and how to use them to grow your business.
You'll learn:
Exactly what changed in the transition to Google Ads, and how it could affect your profits
Which ads have seen the most success on Google this year, and what we've learned from them
A sneak peek on what changes you can expect to see in 2019
Learn strategies you can implement to ensure business growth and get as much as possible out of your budget.
You'll learn:
- How to utilize search partner and display ads the right way.
- How to segment your target audience for effective reach.
- How to understand and improve your ad campaign structure.
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
Webinar presentation in topic "AdWords Sales 101" by Google AdWords Thailand. Content include. Understanding Advertising Business. How to Sell Effective AdWords. And How to prepare before sell AdWords. Thai and English language.
LAC 2010 - Strategies to Earn More from your Affiliate Paid Search CampaigniGB Affiliate
This session is for you if you use Paid Search, want to increase your profits, and are eager to learn practical tips to boost your income from your activity. Includes tips on; keyword strategy, managing large scale campaigns, automation, reducing labour time on your campaign and critically decreasing cost whilst increasing conversion and ROI.
Speaker: Sri Sharma, NetMediaPlanet
Join WordStream's webinar where our very own Mark Irvine (voted #1 Most Influential PPC Expert of the Year), will reveal the top Google Ads changes that will help you beat the competition in 2020.
Mark will share expert insight, including:
- The change behind why your ads might not be showing up.
- The intelligent tool that will help you reach new audiences.
- The area where Google expects massive growth in 2020.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
Google Ads Workshop: Increase Your Business’s Google Visibility in Local SearchSurefire Local
Discover proven techniques and tips to expand your business’s local reach exponentially with Google Ads. In this online workshop, you will walk through the top techniques that the most successful local businesses use to get found on Google’s network of tools (Google Search, Gmail, YouTube, Remarketing, etc.) and the many benefits Google Ads can have as you grow your business and reach more local customers in your service area.
Some of the things you'll learn from the Google Ads Workshop are:
-Generate quality leads by targeting the right local clientele in your area
-Tailor your Google Ads to an ever-evolving search experience
-Do’s & don’ts for running a successful local Google Ads campaign
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
AdWords Key to Success from Pico DigitalCasey Meraz
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
Event Sponsored by CLIMB SEO:
http://www.climbseo.org
http://www.lawyerseomarketing.org
Ethical SEO Consulting
5350 DTC Parkway, Suite 204
Greenwood Village, CO 80111
888-789-4198
Learn how to effectively run a pay per click advertising campaign with this deck. Larry Kim of Wordstream covers the Fundamentals of Pay-Per-Click Marketing, including Google AdWords, how search engines determine ad placements, how to conduct keyword research, and developing an SEM strategy..
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries.
With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including:
- Average cost per click
- Average click-through rate
- Average cost per lead
- Average conversion rate
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast.
Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors?
Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to:
• Fill gaps that are hurting your revenue.
• Gain and retain quality clients.
• Use a secret swiss army knife of targeting tools not seen anywhere else.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
Check out these webinar slides learn actionable ways to combat the increase of online viewers against the flatline of Facebook advertising. You’ll learn:
- How to reimagine ad engagement for where your consumers are today.
- How to keep your ads fresh and up to date.
- How to strategically serve your ads at the most relevant times.
- And more!
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
More from Internet Marketing Software - WordStream (20)
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
3. Logistics
• Webinar will be recorded – check
your inbox for materials
• Submit your questions for Q&A
4. 4
Mark Irvine
Senior Data Scientist
• Senior Data Scientist at
WordStream
• 6 Years in Paid Search
Experience
•
Voted One of the 15 Most
Influential PPC Experts
for the past 3 Years!
6. 6
Last Year, Google’s focus was on Audience Solutions
They announced and later introduced:
• YouTube remarketing targeting in Search
• In-Market Audiences for Search Ads
• Life Event Targeting
• Remarketing Surveys
7. 7
Last Year, Google’s focus was on Audience Solutions
They announced and later introduced:
• YouTube remarketing targeting in Search
• In-Market Audiences for Search Ads
• Life Event Targeting
• Remarketing Surveys
This year, Google’s focus was on how
to make advertising simpler &
smarter
9. 9
A slide from 2 years ago
• In 2016, Google announced
the Expanded Text Ad
format.
• It was brand new, and at
160 characters, it was 50%
larger than any other ad on
the SERP.
13. 13
Fewer Advertisers are Testing Multiple ETAs
Although most of
advertisers are
testing at least at
least 1 ETA, most ad
groups are currently
ONLY testing
exactly 1 ETA!
17. 17
Responsive Search Ads
Just by writing 15 different headlines and 4 different
descriptions, Google will automatically test and optimize
43,680 different variations of your messaging!
18. 18
Responsive Search Ads
Use RSAs to highlight
different messages,
values, solutions,
offers, and call to
actions for your
searchers!
Google will serve the
best performing
message for different
searchers.
21. 21
Google AdWords Becomes Google Ads
#1
If you’re an agency
and you sell AdWords
services, you’ve got
work ahead of you to
update your
keywords, ads, and
content to reflect the
new name!
22. 22
Google AdWords Becomes Google Ads
#2
This change
formalizes Google’s
pivot away from just
thinking about
keywords – and
embraces the idea of
targeting differently.
23. 23
Google AdWords Becomes Google Ads
DoubleClick & Google
Analytics 360 Suite are
combining to become
Google Marketing Platform
DoubleClick for Publishers,
DoubleClick for Ad
Exchange, and AdMob
combining to become
Google Ad Manager
Google Ads
24. 24
Google AdWords Becomes Google Ads
#3
This may open
opportunity for
different ads,
targeting, and
solutions all within
the same platform.
34. | Confidential 34
Shopping Campaigns
Shopping campaigns rely on a linked Google Merchant Center account.
Bruins Jersey Search Term
Matches description of item in
Google Merchant Center
Shopping Ad created off info in
Google Merchant Center
Landing Page
35. | Confidential 35
Shopping Campaigns
What’s going on in Merchant Center?
Nothing too exciting. Your product feed just requires some data on
each item so Google knows what you’re selling. Required info about
each item:
• Title
• Description
• Link
• Image Link
• Price (With Currency)
• Availability
• Condition
• ID
• GTIN
39. 39
Smart Shopping Campaigns
All you need:
1. A product feed.
2. A budget
3. A ROAS Goal
4. 20 Conversions
over the past 45
days
5. A remarketing list
43. 43
Listing Feed Price Feed
Hotel Campaigns
Point of Sales Feed
IntegrateIntegrate
Today, creating these ads is a complicated, technical process that requires 3 integrated feeds.