According to a study by Google, around 10% of online advertisements are never seen by users because they appear below the fold on webpages, where users have to scroll down to view them. Click-through rates (CTR), or the percentage of users who click on an ad, are higher for ads that appear above the fold. The document then provides tips for writing effective search advertising campaigns, such as including keywords in titles and descriptions, using different campaigns for different keywords, capitalizing letters in display URLs, geo-targeting ads, setting daily budgets, and monitoring keywords.

2. http://www.businessinsider.com/google-10-of-web-ads-are-never-seen-2013-4#ixzz2RwekWfBe

4. "below the fold"

5. which most users never do.

8. NO USE

10. CTR – click through rate

13. better

16.  Write best description for your campaign

17.  Try to cover keyword in title as well as in description.

18.  Place different campaign for different keywords.

19.  Make upper lower case in display URL because it catches
the user's attention.

20.  If Managed Correctly it can Produce Significant Results in
a short time, sometime even minutes.

21.  Your advertisement is shows only to those users who are
really interested in your products.

22.  Geo-Targeting (Marketing to Specific Countries /
Languages)

23.  Set your daily budget

24.  Effective research on keywords and monitor

25. I guess that’s it

26. Thanks for watching, for any suggestion:
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