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Empathize and Define
Group: Imagination is Important
Presenter: Mithu Deb
Date: 05 Aug 2013
Subject - Graduates
Graduate1 : Engineering in Mechanics
Graduate2 : Engineering in Instrumentation and Communication
Open Ended Questions
• You happy with what you have done as engineering?
• You looking for a job or want to study more?
• So all your classmates are working now?
• What if you don’t get into job selection? Will you study?
• What’s your dad saying.
• Do you want to work for sometime and then study MBA/MS or higher studies?
• Do you think you did the right thing by doing engineering?
• And few random questions…..
Empathy Map
Say Think
What’s going on
I need to earn money asap
Girls get jobs very easily
I might do MBA after 3
years
When can I own a car of
my own
Now I need to learn
Java, C, C++
I need to join Computer
courses
Do Feel
Frustrated, No Job
No use of engineering degree, they are
now learning Java and C++
Perception about girls
getting job easily
Ready to join any
discipline to earn money
Demotivated
Willing to move down to
any city for job
Not confident of getting a
job
Sending CV to all possible
channels for job
Reducing their external
cost
Education System doesn't
guarantee job
Only Exceptional gets job
easily after graduation
Learning the cost and
revenue side of life
Ready to join even as
technical assistant
Jumping to all possible
walk-in interviews
Not happy with their
engineering course choices
Blaming the Government for
no jobs
Problem Statement
• Not clear about what they want in their life is it money or knowledge?
• Now its money as they have completed their engineering and willing to earn money through non-
engineering subjects also.
Thank You.

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Empathize and Define Group Discusses Graduates' Career Paths

  • 1. Empathize and Define Group: Imagination is Important Presenter: Mithu Deb Date: 05 Aug 2013
  • 2. Subject - Graduates Graduate1 : Engineering in Mechanics Graduate2 : Engineering in Instrumentation and Communication
  • 3. Open Ended Questions • You happy with what you have done as engineering? • You looking for a job or want to study more? • So all your classmates are working now? • What if you don’t get into job selection? Will you study? • What’s your dad saying. • Do you want to work for sometime and then study MBA/MS or higher studies? • Do you think you did the right thing by doing engineering? • And few random questions…..
  • 4. Empathy Map Say Think What’s going on I need to earn money asap Girls get jobs very easily I might do MBA after 3 years When can I own a car of my own Now I need to learn Java, C, C++ I need to join Computer courses Do Feel Frustrated, No Job No use of engineering degree, they are now learning Java and C++ Perception about girls getting job easily Ready to join any discipline to earn money Demotivated Willing to move down to any city for job Not confident of getting a job Sending CV to all possible channels for job Reducing their external cost Education System doesn't guarantee job Only Exceptional gets job easily after graduation Learning the cost and revenue side of life Ready to join even as technical assistant Jumping to all possible walk-in interviews Not happy with their engineering course choices Blaming the Government for no jobs
  • 5. Problem Statement • Not clear about what they want in their life is it money or knowledge? • Now its money as they have completed their engineering and willing to earn money through non- engineering subjects also.