This document outlines 8 growth tactics for 2019, including collecting leads directly through Instagram, Facebook, and LinkedIn ads; creating simple landing pages focused on why a user should take an action; developing personalized customer journeys; tapping into Google's ad network; using organic LinkedIn posts to reach potential customers; running YouTube pre-roll ads to target 18-49 year olds; optimizing for voice search; and using B2B lead generation tools. The tactics are ranked from 8 to 1 based on their potential effectiveness for growth.

1. 8 HOTTEST GROWTH
TACTICS FOR 2019
Cam Sinclair | ammo.marketing

2. WE’VEHELPED120+STARTUPSAND
BUSINESSES GROW

3. PIRATE METRICS
Acquisition
Activation
Retention
Referral
Revenue
‘AARRR!’

4. 19
Possible
Channels
3 Likely
Channels
1 Best
Channel
Acquisition
Activation
Retention
Referral
Revenue

5. CHANNELS
SEO / SEM / Social / PR / Content
Advertising / Biz Dev / Etc
Landing Page Signups /
Downloads / Feature Usage
Emails /
Remarketing / Alerts
Incentives
Contests
Content
Biz Dev
Subscriptions / Orders

6. 8- CANVAS & LEAD ADS
Collect leads directly in Instagram, Facebook & LinkedIn

10. Full Name
Email
Phone
Address
Etc..

11. 7- SUPER SIMPLE LANDING PAGES
Keep it focused on ‘Why’ - short and sharp

13. 6- PERSONALISED JOURNEYS
Create seamless step-by-step customer experiences

14. 5- UNIVERSAL CAMPAIGNS
Tap into Google’s ubiquitous ad network

17. 5- UNIVERSAL CAMPAIGNS
Tap into Google’s ubiquitous ad network
 Automatically finds best placements and creative
 Be ruthless - cull content that doesn’t perform
 Use video on Youtube

18. 4- B2B LEAD GEN TOOLS
Find almost anyone in any role at any business

21. 3- ORGANIC LINKEDIN POSTS
Possibly the best organic social reach available

22. 3- ORGANIC LINKEDIN POSTS
Possibly the best organic social reach available
 Share a photo/video of humans
 Describe your feelings & motivations
 Involve others
 Prove credibility

23. 2- YOUTUBE PRE-ROLL ADS
RIP TV: 80% of 18-49 y/os watch YouTube every month

26. 1- OPTIMISE FOR VOICE SEARCH
1 in 5 adults already use voice search regularly
 ‘Longtail’ results using real language
 Keep Google MyBusiness updated
 Focus on featured snippets
 FAQs can help
 Lists and short answers instead of
paragraphs

29. LET’ S GROW AMMO.MARKETING