This presentation provides the details about the policies that google adwords use for the Ads

1. Google Adwords Policies

2. Types of policies
• PROHIBITED CONTENT
• PROHIBITED PRACTICES
• RESTRICTED CONTENT
• EDITORIAL AND TECHNICAL

3. PROHIBITED CONTENT
Conterfeit goods:
Google does not allow the promotion of counterfeit goods. Counterfeit
goods contain a trademark or logo that is identical to (or substantially indistinguishable
from) the trademark of another. These goods mimic the brand features of the product
in an attempt to pass themselves off as a genuine product of the brand owner.
Dangerous product or services:
We want to help keep people safe both online and offline, so we don't allow the
promotion of some products or services that cause damage, harm, or injury.Examples
of dangerous content: Recreational drugs (chemical or herbal); psychoactive
substances; equipment to facilitate drug use; weapons, ammunition, explosive
materials and fireworks; instructions for making explosives or other harmful products;
tobacco products

4. Product or services that enable dishonest behaviour:
We value honesty and fairness, so we don't allow the promotion of products or
services that are designed to enable dishonest behaviour.Examples of products or services
that enable dishonest behaviour: Hacking software or instructions; services designed to
artificially inflate ad or website traffic; fake documents; academic cheating services.
Offensive or inappropriate content:
We value diversity and respect for others, and we strive to avoid offending users with ads or
websites that are inappropriate for our ad network.
For this reason, we don't allow the promotion of any of the following:
• hatred; violence; harassment; racism; sexual, religious, or political intolerance, or
organizations with such views
• content that's likely to shock or disgust
• content that's exploitative or appears to unfairly capitalize at the expense of others
Examples of inappropriate or offensive content: bullying or intimidation of an individual or
group, racial discrimination, hate group paraphernalia, graphic crime scene or accident
images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of
endangered species, ads using profane language

5. PROHIBITED PRACTICES
Abuse of Ad network:
We want ads to be useful, varied, relevant and safe for users when serving them across the Google
Network. As a result, we don't allow any of the following:
• malicious ads, sites, or apps
• ads promoting sites that offer little unique value to users and are focused primarily on traffic generation
• businesses that attempt to gain an unfair advantage in the ad auction
• businesses that attempt to bypass our review processes.
All of our policies are crafted to protect a high quality user experience, and we've built enforcement
systems and processes to prevent ads that fall below these standards from serving. We take any attempts
to trick or circumvent our ad review processes very seriously, so play fair.
Examples of abuse of the ad network: promoting content that contains malware; "cloaking" or using other
techniques to hide the true destination that users are directed to; "arbitrage" or promoting destinations
for the sole or primary purpose of showing ads; promoting "bridge" or "gateway" destinations that are
solely designed to send users elsewhere; advertising with the sole or primary intent of gaining public
social network endorsements from the user; "gaming" or manipulating settings in an attempt to
circumvent our policy review systems

6. Irresponsible data collection and use:
We want users to trust that information about them will be respected and handled with
appropriate care. As such, our advertising partners should not misuse this information, nor
collect it for unclear purposes or without appropriate security measures.
Examples of user information that should be handled with care: full name; email address;
mailing address; phone number; national identity, pension, social security, tax ID, health
care, or driver's license number; birth date or mother's maiden name in addition to any of
the above information; financial status; political affiliation; sexual orientation; race or
ethnicity; religion.
Examples of irresponsible data collection & use: obtaining credit card information over a non-secure
server, promotions that claim to know a user's sexual orientation or financial status,
violations of our policies that apply to interest-based advertising and remarketing.

7. Misrepresentation of self,product or services:
We don't want users to feel misled by ads that we deliver, and that means being upfront,
honest, and providing them with the information that they need to make informed decisions.
For this reason, we don't allow the following:
promotions that prompt users to initiate a purchase, download, or other commitment
without first providing all relevant information and obtaining the user's explicit consent.
promotions that represent you, your products, or your services in a way that is not accurate,
realistic, and truthful
Examples of misrepresentation: omitting or obscuring billing details such as how, what, and
when users will be charged; omitting or obscuring charges associated with financial services
such as interest rates, fees, and penalties; failing to display tax or licence numbers, contact
information, or physical address where relevant; making offers that aren't actually available;
making misleading or unrealistic claims regarding weight loss or financial gain; collecting
donations under false pretences; "phishing" or falsely purporting to be a reputable company
in order to get users to part with valuable personal or financial information

8. RESTRICTED CONTENT
Adullt oriented content:
Google restricts the promotion of the following types of adult-oriented content:
offline adult entertainment
• adult merchandise
• dating services
• international bride services
• sexually suggestive content
• images containing exposed skin and nudity
When promoting adult content, you may not do any of the following:
• violate applicable laws or regulations for any location that your campaign targets
• target minors
• promote sexually explicit content
• promote content with underage or non-consensual sexual themes
• promote escort services or other services that may be interpreted as providing sexual acts in exchange for
compensation
Examples of restricted adult content: strip clubs, erotic cinemas, sex toys, adult magazines, sexual
enhancement products, matchmaking sites, models in sexualized poses

9. Alcoholic beverages:
Google restricts the promotion of alcoholic beverages and drinks that resemble alcoholic
beverages.When promoting alcoholic beverages, you may not do any of the following:
• violate applicable laws and industry standards for any location that your campaign targets
• target individuals below the legal drinking age
• imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic
standing
• imply that drinking alcohol provides health or therapeutic benefits
• portray excessive drinking in a positive light or feature binge or competition drinking
• show alcohol being consumed in conjunction with the operation of a vehicle of any kind, the
operation of machinery, or the performance of any task requiring alertness or dexterity.
Examples of restricted alcoholic beverages: beer, wine, sake, spirits or hard alcohol,
Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic
distilled spirits

10. Copyrighted content:
Google restricts the promotion of copyrighted content. If one would like to promote
copyrighted content and believe that one is legally authorized to do so, he/she can send
google the copyright documentation to be certified to advertise.

11. Gambling- related content:
Google restricts the promotion of the following gambling-related content:
• offline and online gambling
• online gambling-related information
• online games played for money or prizes
• online casino-based games, regardless of whether money is exchanged
When promoting gambling-related content, you need to do the following:
• Comply with applicable laws and industry standards for any location that your campaign targets.
• Meet local licensing requirements for all gambling-related products and services that you're promoting.
• Clearly display information on your website about responsible gambling.
• Ensure that you don't target minors.
Additionally, you must receive pre-authorization from Google before promoting any online gambling-related
content.
Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo,
roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or
promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-
fun" games; non-casino-based cash game sites

12. Healthcare-related content:
Google restricts the promotion of healthcare-related content such as the following:
• over-the-counter medication
• prescription medication and information about prescription medication
• online and offline pharmacies
• pregnancy and fertility-related products and services
• medical services and procedures
• medical devices and tests
• clinical trial recruitment
• sexual enhancement treatments
The restrictions that apply to this content may vary depending on the product or service that you're
promoting and the countries that you're targeting. Some content, such as unapproved
pharmaceuticals and supplements, can't be promoted anywhere.
Depending on the content that you're promoting and the countries where your ads appear, you
may need to apply for pre-authorization with Google before advertising healthcare-related
content.

13. Political content:
When promoting political content, you need to comply with the following:
• applicable laws and industry standards for any location that your campaign targets
• any applicable election "silence periods"
• Google's country-specific requirements
Examples of political content: promotion of political parties or candidates, political issue
advocacy

14. Trademarks:
There are multiple factors that determine when trademarks can be used in AdWords text ads.
Along with the factors described in our Policy Center, these policies apply only to
trademarked terms where the owner submitted a valid complaint to Google and requested
that the terms be restricted in Google text ads.

15. EDITORIAL AND TECHNICAL
Editorial and professional requirements:
In order to provide a quality user experience, Google requires that all promotions meet high
professional and editorial standards. We only allow promotions that are clear, professional in
appearance, and that lead users to content that is relevant, useful, and easy to interact with.
Examples of promotions that don't meet these editorial and professional requirements:
• a display URL that does not accurately reflect the URL of the landing page, such as
"google.com" taking users to "gmail.com"
• overly generic ads that contain vague phrases such as "Buy products here"
• gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and
F₹€€!!
• sites that are under construction, parked domains, or are just not working
• sites that have disabled the browser's back button
• sites that are not viewable in commonly used browsers

16. Techincal requirements:
In order to help you provide a quality user experience and deliver attractive, professional
looking ads, Google has developed technical specifications for our ad units. We only allow
promotions that comply with these technical specifications, so please review the technical
requirements for all ad formats that you're using.
Examples of technical requirements: character limits for the ad headline or body, image size
requirements, file size limits, video length limits, aspect ratios

17. About the policies
• AdWords enables businesses of all sizes, from around the world, to promote a wide variety of
products, services, and websites on Google and across our network. We want to help you
reach existing and potential customers and audiences. However, to help create a safe and
positive experience for users, we listen to their feedback and concerns about the types of ads
they see. We also regularly review changes in online trends and practices, industry norms,
and regulations. And finally, in crafting our policies, we also think about our values and
culture as a company, as well as operational, technical, and business considerations. As a
result, we have created a set of policies that apply to all promotions on the Google Network.
• Google requires that advertisers comply with all applicable laws and regulations and the
Google policies described above. It's important that you familiarize yourself with and keep up
to date on these requirements for the places where your business operates, as well as any
other places your ads are showing. When we find content that violates these requirements,
we may block it from appearing, and in cases of repeated or egregious violations, we may
stop you from advertising with us.

18. THANK YOU.