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customer information database

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Akhil Arora

customer information database from the business point of view

Business
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The true business of the every company is to make and keep customers. The single most important factor for the success of any business enterprise is the customer. Understanding the customer needs and wants is the important factor for selling of our product and services. CUSTOMER INFORMATION DATABASE
INFORMATION TO BE INCLUDED IN CUSTOMER DATABASE •Contact names •Job title and job definitions •Demographic information •Name of the company •Address •Methods of contact •Buying history •Sources of lead •Sources of sale •Special needs of customers
•Define the database functions • Define the information requirements •Identify the information sources •Select the database technology •Hardware Platform •Maintain the Database DEVELOPING A CUSTOMER INFORMATION DATABASE
BENEFITS OF A CUSTOMER DATABASE By using a customer database to keep in touch with, and market to, your customers, you can: •Increase awareness of your brand •Enhance marketing opportunities •Build and strengthen relationships between you and your customers •Build trust in your products and services •Increase your profits
customer information database

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customer information database

  • 1.
  • 2. The true business of the every company is to make and keep customers. The single most important factor for the success of any business enterprise is the customer. Understanding the customer needs and wants is the important factor for selling of our product and services. CUSTOMER INFORMATION DATABASE
  • 3. INFORMATION TO BE INCLUDED IN CUSTOMER DATABASE •Contact names •Job title and job definitions •Demographic information •Name of the company •Address •Methods of contact •Buying history •Sources of lead •Sources of sale •Special needs of customers
  • 4. •Define the database functions • Define the information requirements •Identify the information sources •Select the database technology •Hardware Platform •Maintain the Database DEVELOPING A CUSTOMER INFORMATION DATABASE
  • 5. BENEFITS OF A CUSTOMER DATABASE By using a customer database to keep in touch with, and market to, your customers, you can: •Increase awareness of your brand •Enhance marketing opportunities •Build and strengthen relationships between you and your customers •Build trust in your products and services •Increase your profits