Google announced new Peformance Max features for Google Ads in June 2023. ⭐️ New Customer Acquisition Goals Gives the option to bid higher for high value new customers. A great tool for advertisers looking to attract new customers and measure success by Cost of Sale over ROAS. ⭐️ New Re-Engagement Goals A great way of re-attracting past or dormant customers this feature allows you to optimise other stages of the customer lifecycle such as retention and re-engagement. ⭐️ New Generative AI for Asset Creation Great for smaller brands to help create images, videos and text in campaign creation. ⭐️ New Improved Insights New asset insights will give advertisers better understanding of how assets are performing whilst and new search term insights include historic and custom date range data. ⭐️ New Custom Experiments This new feature will allow advertisers to text changes such as value based bidding. Need help with your Paid Search or Performance Max campaigns? Speak to the Honcho Paid Team - www.honchosearch.com