Student Dezyne E'cole College , www.dezyneecole.com

1. LOOK BOOK
for
Window Display
By: Milli Jain

2. LOOK BOOK
A Critical Study Was Undertaken By Me Of Various Window Displays. My Study Is Based
On The Principles And Elements Of Design Used In A Window Display, Which You Will Find
In Further Pages.
Take A Look.

3. LOOK BOOK
• Under all these displays merchandise is being displayed as a piece of art and is given highest importance.
• In first image, use of tyre attracts the mind and will force the human eye to see in the center of the circle.
• In second image there is repetition of circles as well as of bags, which tends to be more attractive.
• The use of glass jars in third image is increasing the importance of shoes.
Picture Courtesy - Pinterest

4. LOOK BOOK
• Circle is A shape that forces an human eye to focus in
its centre and then see around its circumference.
• In this image the merchandise is being placed
intelligently in the centre of the circle, being a circle it
is catching the attention of the potential customer.
• The emphasis is on merchandise.
• The eye moves from merchandise to the
circumference of the circle.
Picture Courtesy - Pinterest

5. LOOK BOOK
• The way the handbags are been kept on the pearls,
delicacy as well as the preciousness of the bags can
be easily seen.
• The whole display is being united using pearls.
• The use of white pearls on red background is making
the display more beautiful and eye catching.
• Eye movement is from pearls to handbag.
Picture Courtesy - Pinterest

6. LOOK BOOK
• After Getting An Eye On The
Letter ”D” The Eye Searches For
Other Letters Which Leads To The
Letter “R” And Then The
Merchandise On The Display Is
Seen.
• The Use Of Perspective View Is
Attractive.
• The Innovative Use Of
Brand Name.
• This Show Window Is Of
Dior.
• Under This The Flow Is
Because Of The Word
Dior.
Picture Courtesy - Pinterest

7. LOOK BOOK
• The use of pineapple shaped stand in proximity is
attractive.
• The gap between any two objects catches the
attention of the viewer.
• The gap between the stand is eye catching because
human eye tends to look what's within space.
Therefore, there is an intelligent placement of
merchandise (within the space).
• Whole display is harmonised using venetian pink and
black colour.
• Emphasis is on stand.
• Eye moves from pineapple to merchandise till
mannequin.
Picture Courtesy - Pinterest

8. LOOK BOOK
• Emphasis is on huge white bag (prop).
• The eye moves from prop to each bag on the display.
• The composition is united using same set of handbags
with same shape and texture but varies in colour.
• The shadow of the white bag on the rear wall is
pleasing to eye, therefore specifying smart use of
lights.
Picture Courtesy - Pinterest

9. LOOK BOOK
• The repetition of doors within
doors is emphasising the
display.
• The flow is from the miniature
to the doors till female
mannequin.
• The illusion is created by making
the display appear like a
mirrored image is attractive
• The flow is from left side of the
display to the right.
• The illusion or the mirror image
created attracts the eye of the
customer.
• In this the human eye will tend to
figure out complete posture of the
mannequin.
Picture Courtesy - Pinterest

10. LOOK BOOK
• The innovative use of colour bands in the exterior
of the store is very attractive and is tempting.
• The flow is from colour bands to merchandise.
• The concept taken in second image attractive.
Picture Courtesy - Pinterest

11. LOOK BOOK
• This is not a window display but is an intelligent way to
funnel the window shoppers inside the store.
• The bands in white are creating eye movement from
exterior of the store to the interior of the store.
Picture Courtesy - Pinterest

12. LOOK BOOK
• Emphasis is purely on the merchandise.
• Merchandise is well lighted up, showcasing the good
lighting design.
• Silhouettes of cameramen is increasing the
importance of the merchandise.
• Flow is from the merchandise to the silhouettes.
Picture Courtesy - Pinterest

13. LOOK BOOK
• The Differences In Texture Is
What Is Necessary In
Making The Display
Attractive.
• This Is Being Followed In This
Display. Matte Finished
Cubical Structure Is
Emphasising The Heels i.e.
The Merchandise
• The hands are showcasing actual
gesture of human hand which is
making this display more
attractive and eye catching.
• The display is united by the use of
white colours.
• Because of white base the emphasis
is on the merchandise.
Picture Courtesy - Pinterest

14. Thank You
Milli Jain, 2nd Year Commercial Design
Diploma, NSQF Level-6 (NSDC)
Dezyne E’cole College,
www.dezyneecole.com