Startup 101 Future Business Leaders of America (FBLA)

1. Steffany Boldrini
founder and CEO
steffany@ecobold.com
twitter @steffbold
Confidential – do not distribute

2. Passion
, lots of it

3. If you’re in it for the
go get a JOB

4. - co-founder, not partner
- alpha, closed beta, beta, full release
- web 2.0 social networks, sharing
- back end / front end / AB testing
- QR code
- CPM / CPC
- conversion rate, user acquisition cost
- incubators
- fundraising aka looking for investors
- angels: rich people willing to invest in
your crazy idea
-sandhill rd
- VC: venture capitalist (series A, B, C)

5. Nobody cares
about
yours#!tty idea

6. If there’s a
willthere’s a
way!

7. Set yourself as a thought leader in your industry
Before building anything decide what your product will be, what will
it look like, research competition, what do people complain about
your competitors? What is the pain you’re trying to solve
Get the best team together
ASK! Ask for people to join your team, ask for feedback, ask for free
services, for free rent, for advice, for money, ask ask ASK!!!
Join an incubator
You must be ashamed of your first launch, or you’ll never launch
Move FAST, you’re small, your competitors are big, fat and slow, use
your size to your advantage and adjust as you see your consumers
fit, change based on feedback, but don’t take ALL feedback
And don’t really worry about your competitors, just give the BEST for
your customers, always
Don’t get lazy, competition is tough and you always need to be on
top of your game
Set goals, yearly, monthly, weekly, daily: have accountability buddy
Don’t give up, it’s hard

8. Who are your customers?
Who will pay and use your services? Where do they hang out?
What do they read? What are they passionate about? What is the
pain you’re trying to solve? How large is your market? Are you
catering to
Acquiring them:
-Facebook ads, google ads
- twitter
- the more people you tell, you’ll get earlier access (fab.com)
- give $10 for every 20 invites sent
- give $10 as soon as your friend buys something
- do something crazy…

11. Resources
- odesk.com or elance.com(build site)
- techcrunch.com(news)
-mashable.com(news)
-hackerdojo.com(co-working space)
-meetup.com(events + free food!)
-wordpress.com(blog)
-startupchile.org(free $)
- Lean Startup by Eric Ries(book)
-ycombinator.com 500startups.com
founderinstitute.com(incubators)