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Introduction to Mobiletechnics


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Philippe Gendret, Digital Manager Edipresse & Mobiletechnics

From SMS Experience to Apps - 10 years of creativiy for the swiss mobile company based in Biel.

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Introduction to Mobiletechnics

  1. 1. From SMS Experience to Apps ^^ 10 years of creativiy for the swiss mobile company based in Biel. Philippe Gendret Zürich,6th of June 2011
  2. 2. Who‘s Mobiletechnics? ... a leading Mobile/Cross Media Marketing & Applications provider <ul><li>Over 50 b2b clients </li></ul><ul><ul><li>including 25 top Swiss companies (Tamedia, Swisscom, Swisspost, Coop..) or best in category (NZZ, Meteo, e.Frey…) </li></ul></ul><ul><li>Strong capacity of mobilisation </li></ul><ul><ul><li>Marketing & account-management 8 FTE </li></ul></ul><ul><ul><li>Mobile & internet software/technology specialists 200 FTE </li></ul></ul><ul><ul><li>Call-center 200 FTE </li></ul></ul><ul><li>10 years expertise </li></ul><ul><ul><li>Mobile/cross-media marketing campaigns </li></ul></ul><ul><ul><li>Value-added-services & mobile/internet portals </li></ul></ul><ul><ul><li>Mobile device application development (eg iOS, Android, RIM, Windows) </li></ul></ul><ul><ul><li>Integrating any form of interactive service across SMS, MMS, Voice, Internet and Media broadcast </li></ul></ul><ul><ul><li>Tablets publishing platform </li></ul></ul><ul><ul><li>Mobile advertising management platform. </li></ul></ul><ul><li>Own infrastructure </li></ul><ul><ul><li>Carrier-grade data centre & service platforms in Zurich </li></ul></ul><ul><ul><li>Interactive services and billing connectivity to 50 countries </li></ul></ul>
  3. 3. Mobiletechnics: CH- largest portfolio‘s services Strategy & Business Development Digital Marketing Campaigns User Experience Concept Design Project Management Consulting Application Development International Premium Mobile SMS/MMS International Premium Voice (IVR) International Mobile Internet x-html / hml5, CSS3 Internet Websites & Applications Mobile Apps i-OS, Android, RIM, Symbian, W7 Content Streaming, Downloads Connectivity, payment International Bulk SMS/MMS Platform & Service D / F / E / .. CallCenter Platform & Service International Voice IVR billing International Premium Mobile SMS/MMS microbilling International Mobile Internet WAP billing International Credit Card payment Loyalty payment ...any interactive service you need, we can build, deliver and bill it! Postfinance m-payment
  4. 4. Partners & clients Telecom Retail Media Finance Brands Internet Travel/tourism Other sectors:
  5. 5. Mobile Services in Practice <ul><li>Possibilities with SMS/MMS/WAP-Push Services </li></ul><ul><li>Examples of: </li></ul><ul><li>Promotions, Campaigns </li></ul><ul><li>Competitions und Prize-draws </li></ul><ul><li>Coupons </li></ul><ul><li>Voting </li></ul><ul><li>Order-service </li></ul><ul><li>Classifieds and small ads </li></ul><ul><li>Subscription and info services </li></ul><ul><li>Games (crosswords, SUDOKU ...) </li></ul>
  6. 6. Our USP: Crossmedia POS Print Flyer DM Special Web Billboard Product Mobile marketing ties all your off & online media channels together
  7. 7. Prize draws Robbie Williams concert-Tickets Context : The music promoter provides free concert tickets Participation: Online and via SMS. The response and draw process is done within v.little time Target : increased reader loyalty Medium used : and Print ads
  8. 8. Mobile Internet, iPhone: 20 Minuten
  9. 9. Cinema app for i-Phone <ul><li>Current cinema program & info </li></ul><ul><li>Trailers (streaming) </li></ul><ul><li>Theatres info </li></ul>
  10. 10. i-Pad & i-Phone news app <ul><li>Read news </li></ul><ul><li>Search archive </li></ul><ul><li>Share via email or social networks </li></ul>
  11. 11. TSR Info i-Phone & Android & Symbian app <ul><li>News, sports and weather info </li></ul><ul><li>Public can upload photos, text content </li></ul><ul><li>Offline access available </li></ul><ul><li>Register for SMS/MMS alert services </li></ul><ul><li>TV highlights via streaming </li></ul>
  12. 12. Campaign: Coop pronto Rubbellos <ul><li>SMS-competition with Internet participation </li></ul><ul><li>Summary : Scratch-cards distributed at Coop Pronto petrol stations with prize opportunities . </li></ul><ul><li>Duration: 4 ½ Months per annual campaign </li></ul><ul><li>Targets: - Utilisation of the acquired customer data </li></ul><ul><li>Generation of web-contact details for customers of the e-newsletter </li></ul><ul><li>Expand and develop awareness </li></ul><ul><li>- Increase of market-share during campaign </li></ul><ul><li>- Increased revenues due to increase customer store visits </li></ul><ul><li>- Acquisition of new customers </li></ul><ul><li>Media channel used: Scratch cards at POS </li></ul><ul><li>RESULTS </li></ul><ul><li>Participants via SMS: </li></ul><ul><li> 347‘000 subscribers </li></ul><ul><li> 722‘000 SMS = 2,1 per client </li></ul><ul><li>Participants via Internet: </li></ul><ul><li> 442‘700 subscribers </li></ul><ul><li> 2‘300‘000 participations = 5,2 per client </li></ul>
  13. 13. Coupons: Media Markt – CRM campaign Concept : Distribute via SMS, coupons for attractive daily prizes Target : Increase the visitors to Media Markt branches and hence increase revenues plus gather CRM data Approach : Subscription to info abo via SMS. Bulk-SMS with offers sent. Integration with POS. Mobile-Internet, und Websites with Infos/Offers Results : Total revenues increased via a 70% increase in the coupon response rate. i.e. Over 10% response-rate
  14. 14. Play and bet via SMS - Swisslos Premium SMS-service for Swisslos MOBILEtechnics has developed mobile betting via SMS for Swisslos. The Swisslos ERP-System was connected to the MOBILEtechnics Plattforms und Gateways, so that submissions via the online platform could also be done via mobile and just for (CHF 0.20/SMS)
  15. 15. Mobile Internet & i-App <ul><li>New generations of mobile phones are improving the access to text, speech and video content. Mobile internet is becoming a new and increasingly requested source of information. Mobile-internet and apps are providing new ways to utilise devices and services like never before. </li></ul><ul><li>MOBILEtechnics developed and operates mobile portals and apps for the following leading brands </li></ul><ul><li>20 Minuten </li></ul><ul><li>NZZ </li></ul><ul><li>Coop </li></ul><ul><li>Homegate </li></ul><ul><li>TSR </li></ul><ul><li>Tracker </li></ul><ul><li>Swisscom Open Air buddy </li></ul><ul><li>Blick </li></ul>
  16. 16. Recipe and Shopping app for i-Phone <ul><li>Access to special offers </li></ul><ul><li>Detailed recipes </li></ul><ul><li>Shopping lists and link to recipe‘s ingredients </li></ul><ul><li>Link to mob-internet site </li></ul>
  17. 17. Open Air buddy i-Phone app <ul><li>Overview of Open Air festivals in CH </li></ul><ul><li>Info on program incl. Bands, food, drinks and useful info </li></ul><ul><li>Weather forecast </li></ul><ul><li>Chat facility to fellow Open Air buddies </li></ul>
  18. 18. i-Phone, Android, Symbian, Blackberry apps <ul><li>Find nearest Post Office </li></ul><ul><li>Quick list POs open late </li></ul><ul><li>Quick list POs selling bus-tickets, express post </li></ul><ul><li>Pricing/shipping info pages </li></ul><ul><li>Package tracking functionality </li></ul><ul><li>AR functionality – locate nearest PO </li></ul>
  19. 19. Schnuffelmemo i-Phone app <ul><li>Simple game for children aged 3 - 9. </li></ul><ul><li>Similar to memory game... Pair pictures of teddy bears </li></ul>Die Schnuffelbären® Volker & Melanie Lohn GbR
  20. 20. i-Phone & Android apps <ul><li>Track bikers in a competition </li></ul><ul><li>See exact location, distance travelled </li></ul><ul><li>Geo-fencing feature </li></ul>
  21. 21. MeteoNews Platform: Customer: MeteoNews ( ) Store link: Short description: The application provides detailed weather forecasts and statements updated for almost all locations in France and Switzerland as well as all major cities of the world. The offer also includes the temperature of the water in lakes, rivers and swimming pools in Switzerland and the water temperature of French beaches as well as the world ones. The application includes a video commentary weather, an animation on precipitation (radar image of Switzerland, precipitation forecasts for France), satellite imagery. Screenshots: News & Info
  22. 22. Futur challenges <ul><li>Back-office tools for multiple mobile portfolios. </li></ul><ul><li>Advertising services </li></ul><ul><li>Publishing platform for nomad device </li></ul>
  23. 23. Thanks for your attention [email_address] Bahnhofstrasse 15 2502 BIEL