THE MOBILE CONSUMER:Mobile Payments and Security
SESSION HIGHLIGHTS  • Overview    and History  • Trends   in Mobile Sales & Payments  • Mobile   Payments  • Mobile   Paym...
OVERVIEW• Who Am   I? • Involvedwith emerging internet technologies since 1993.  Wrote college thesis on Internet Banking ...
ABOUT BAZOOKAPPS Bazookapps was created with the small to mid-size business in mind.  We enhance current websites    for u...
OVERVIEW• What   is Mobile Technology? • Definition: “Mobile technology is the technology used for   cellular communication...
A MOBILE HISTORY LESSON...• First   Pager - 1962• First   Cellphone - 1973• First   Digital Cellphone - 1990• Text    Mess...
PRICE & ADOPTION TIMELINE       * Source: whiteboardadvisors.com
THE PLAYERS• Operating   Systems • Android    (68.3%) • Apple   iOS (18.8%) • Blackberry   OS (4.7%) • Windows     Phone (...
MOBILE SALES TRENDS• According   to CNET: • Shopping  via Mobile Devices increased 81% in 2012 nearly   doubling over 2011...
THE MOBILE GOLDRUSH• eMarketerexpects consumers to make nearly $87 billion in mobile purchases by 2016, more than 27 perce...
MOBILE COMMERCE GROWTH
THE MOBILE GOLDRUSH• According     to mobile solutions provider Payvia:•   In 2012, 1 in 5 holiday sales came from a mobil...
MOBILE PAYMENT TYPES• Mobile Web     Payments (WAP)• Direct   Operating Billing• Direct   Mobile Billing• Online Wallets  ...
MOBILE WEB PAYMENTS• The consumer uses a web page to make a payment through the browser on their mobile device.• Benefits  ...
ONLINE WALLET•   First payment:    •   User registers, inputs their phone number, and the provider sends them an        SM...
CONTACTLESS NFC• Near Field Communication (NFC) is used mostly in paying for purchases made in physical stores or transpor...
NFC / WALLET EXAMPLES
MOBILE SWIPE DEVICES• Paypal   Here• Square• Intuit   Gopayment• Roampay• Others
HOW DOES IT WORK?
MOBILE PAYMENT FEES• NFC:     Hardware cost ($150) + Fees (Vary: 2% - 5%)• Direct   Mobile Billing: 10% to 20%• Mobile Web...
PAYMENT SYSTEM SECURITY• Isit secure for the  consumer?• Is   it secure for the retailer?• Just where does all this data  ...
PAYMENT SYSTEM SECURITY• The   answer is yes...• Many cloud based wallets store financial data off the phone, the same with...
MOBILE SWIPE DEVICES• Swipe  devices such as Paypal Here and Square scramble and encrypt the credit card information after...
THE FUTURE Source: Business Insider
THE TREND IS MOBILE
MOBILE PAYMENTS TRENDS• Trends   we saw in 2012 • Mobile    Shopping, Mobile Brand Experience, 4G• Trends   we will see in...
MOBILE WEB, APPS & PAYMENTSThank you for joining Michael McCleary for his presentations:                    Going Mobile: ...
Mobile Consumer
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Mobile Consumer

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Mobile Consumer

  1. 1. THE MOBILE CONSUMER:Mobile Payments and Security
  2. 2. SESSION HIGHLIGHTS • Overview and History • Trends in Mobile Sales & Payments • Mobile Payments • Mobile Payment Security • Mobile Payment Trends
  3. 3. OVERVIEW• Who Am I? • Involvedwith emerging internet technologies since 1993. Wrote college thesis on Internet Banking in 1998. Website designer and filmmaker from 2004-2012. Created Bazookapps in 2012.
  4. 4. ABOUT BAZOOKAPPS Bazookapps was created with the small to mid-size business in mind.  We enhance current websites for use on mobile devices and develop mobile applications for companies that are looking to increase customer retention, increase sales and most importantly, increase their profits.  Developing amobile website for your business shouldn’t be a scary or incredibly expensive proposition.  Our beliefis that by delivering an extraordinary customer service experience by getting to know your company and its needs we can deliver the BEST mobile enhanced website to you at the BEST price.Lets face it, in today’s economy not every company has 10′s to 100′s of thousands of dollars to giveto a big software firm.  This is where Bazookapps comes in.  We created our company to meet andexceed the needs and expectations of main street business; to give you a leg up on your competitors and offer you a custom application and/or enhanced website that not only doesn’t break your bank but also does something even more important, it makes you money. Contact Us Michael McCleary email: mike@bazookapps.com web: www.bazookapps.com phone: 303-817-0694
  5. 5. OVERVIEW• What is Mobile Technology? • Definition: “Mobile technology is the technology used for cellular communication.”• Two Primary methods of Mobile Content Delivery Today: • Applications (App’s) • Mobile Web
  6. 6. A MOBILE HISTORY LESSON...• First Pager - 1962• First Cellphone - 1973• First Digital Cellphone - 1990• Text Messaging Introduced - 1993• Blackberry Email Pager - 1999• iPhone Introduced - 2007• Android Introduced - 2008
  7. 7. PRICE & ADOPTION TIMELINE * Source: whiteboardadvisors.com
  8. 8. THE PLAYERS• Operating Systems • Android (68.3%) • Apple iOS (18.8%) • Blackberry OS (4.7%) • Windows Phone (2.6%)
  9. 9. MOBILE SALES TRENDS• According to CNET: • Shopping via Mobile Devices increased 81% in 2012 nearly doubling over 2011 • Shoppers used their smartphones and tablets to make $25 billion in purchases last year • Mobile devices accounted for 11% of e-commerce sales last year to increase to 15% this year.
  10. 10. THE MOBILE GOLDRUSH• eMarketerexpects consumers to make nearly $87 billion in mobile purchases by 2016, more than 27 percent of all e- commerce transactions.• Useof mobile devices for holiday shopping doubled in 2012 with 16.3% of Black Friday online sales completed on a mobile device.• In2012 28% of consumers used a mobile device to visit a retailers site.
  11. 11. MOBILE COMMERCE GROWTH
  12. 12. THE MOBILE GOLDRUSH• According to mobile solutions provider Payvia:• In 2012, 1 in 5 holiday sales came from a mobile device.• 27% of gift shoppers purchased a digital good.• 2012 top gifts included: • 30% - digital goods • 25% - consumer electronics, watches and jewelry
  13. 13. MOBILE PAYMENT TYPES• Mobile Web Payments (WAP)• Direct Operating Billing• Direct Mobile Billing• Online Wallets (Paypal, Amazon Payments, Google Wallet)• Near Field Communication (NFC)
  14. 14. MOBILE WEB PAYMENTS• The consumer uses a web page to make a payment through the browser on their mobile device.• Benefits include: • Follow-on sales where the mobile web payment can lead back to a store or to other goods the consumer may like. These pages have a URL and can be bookmarked making it easy to re-visit or share. • High customer satisfaction from quick and predictable payments • Ease of use from a familiar set of online payment pages
  15. 15. ONLINE WALLET• First payment: • User registers, inputs their phone number, and the provider sends them an SMS with a PIN. • User enters the received PIN, authenticating the number • User inputs their credit card info or another payment method if necessary (not necessary if the account has already been added) and validates payment• Subsequent payments: • The user re enters their PIN to authenticate and validates payment
  16. 16. CONTACTLESS NFC• Near Field Communication (NFC) is used mostly in paying for purchases made in physical stores or transportation services. A consumer using a special mobile phone equipped with a smartcard waves his/her phone near a reader module. Most transactions do not require authentication, but some require authentication using PIN, before transaction is completed. The payment could be deducted from a pre-paid account or charged to a mobile or bank account directly.
  17. 17. NFC / WALLET EXAMPLES
  18. 18. MOBILE SWIPE DEVICES• Paypal Here• Square• Intuit Gopayment• Roampay• Others
  19. 19. HOW DOES IT WORK?
  20. 20. MOBILE PAYMENT FEES• NFC: Hardware cost ($150) + Fees (Vary: 2% - 5%)• Direct Mobile Billing: 10% to 20%• Mobile Web Payments (Varies according to merchant account)• Wallet: Varies (e.g. Google is 5% or 1.9% plus fixed rate)• Mobile swipe: 2.7% - 5%
  21. 21. PAYMENT SYSTEM SECURITY• Isit secure for the consumer?• Is it secure for the retailer?• Just where does all this data thats floating around in the air go and can it be intercepted?
  22. 22. PAYMENT SYSTEM SECURITY• The answer is yes...• Many cloud based wallets store financial data off the phone, the same with NFC.• Mobilecredit card payments are encrypted.
  23. 23. MOBILE SWIPE DEVICES• Swipe devices such as Paypal Here and Square scramble and encrypt the credit card information after it is swiped before it is transmitted across the airwaves.
  24. 24. THE FUTURE Source: Business Insider
  25. 25. THE TREND IS MOBILE
  26. 26. MOBILE PAYMENTS TRENDS• Trends we saw in 2012 • Mobile Shopping, Mobile Brand Experience, 4G• Trends we will see in 2013 •7 inch tablets, Mobile Payment Growth, Contactless Service, Mobile Loyalty
  27. 27. MOBILE WEB, APPS & PAYMENTSThank you for joining Michael McCleary for his presentations: Going Mobile: The Future is Now & The Mobile Consumer: Mobile Payments and Security To access the presentations you saw today, please visit our Slideshare pages on your computer or mobile device at: http://www.slideshare.net/bazookapps/going-mobile-1661057 http://www.slideshare.net/bazookapps/mobile-consumer-16610498 Special Mobile Website Event Pricing! Visit our table following Mike’s presentation and have Bazookapps create your custom mobile website at a special low price - only available at the Denver Gift, Home, Jewelry and Resort Show! www.bazookapps.com FLIP OVER FOR MORE INFORMATION

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