Looking at 2014 Sales Data

1. DISSECTING SALES DATA
BY CARLOS HERDOCIA

2. SCENARIO
• This company provided sales data for the year 2014. The data
was then analyzed and presented in the following dashboard.

3. 2014 MONTH BY MONTH SALES
COMPARISON
$33K
$20K
$31K
$21K
$34K
$56K
$27K $30K $32K
$53K
$32K
$67K
$0K
$10K
$20K
$30K
$40K
$50K
$60K
$70K
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2014
2014 Sales Trend

4. SALES BY SALESPERSON 2014
$16,351
$32,531
$37,418
$41,095
$42,371
$67,181
$93,848
$104,242
Jan Kotas
Robert Zare
Michael Neipper
Laura Giussani
Mariya Sergienko
Andrew Cencini
Anne Larsen
Nancy Freehafer
Sales by Salesperson for 2014

5. SALES BY REGION 2014
West South East North
91,252 93,848
108,276
141,660
Sales by Region

6. SALES BY TOP 5 CUSTOMERS
$67,181
$50,198
$43,703
$37,418
$36,840
Company D
Company H
Company BB
Company F
Company A
Top 5 Customers for 2014

7. TOTAL REVENUE BY PRODUCT
Candy
Pasta
Canned Meat
Dairy Products
Sauces
$17,837.25
$19,053.60
$20,176.50
$20,278.00
$25,465.60
$27,999.50
$33,129.60
$51,541.00
$69,000.00
$110,577.11
Total Revenue by Product 2014

8. PRODUCT SALES AS PERCENTAGE OF TOTAL
REVENUE
4.5%
4.8%
5.1%
5.1%
6.4%
7.1%
8.4%
13.0%
17.5%
28.0%
Product Sales as % of Total Revenue
Candy
Baked Goods & Mixes
Pasta
Condiments
Canned Meat
Dried Fruit & Nuts
Dairy Products
Jams, Preserves
Sauces
Beverages

9. TRANSACTION COUNT BY INVOICE
AMOUNT
218
85
31 24 11
-
100
200
300
0-1000 1000-2000 2000-3000 3000-4000 >4000
Transaction Count by Invoice Amount -
2014