Track 09 - New publishing and scientific communication ways: Electronic edition, digital educational resources Author: Héctor Sevillano Pareja https://www.youtube.com/watch?v=-1AFTdJNis0&list=PLboNOuyyzZ86iI_x9SRTfV1KlSRX9DcEc&index=8

1. Going Digital!
Nosolorol or a Different Way of Creating
Books in the 21st Century
Dr. Héctor Sevillano Pareja
University of Salamanca

2. Main Points
Introduction to role-playing games
Nosolorol publishing house
Context and comparison with other publishing houses
Digital edition in Nosolorol
Conclusion

3. A role-playing game book is not a video game.
You need to read and to control the story, rules and it´s
characteristics to play the game properly.
Electronic book will make easier to play anywhere you go
accurately.
Let’s remember…

4. Spanish Electronic Edition
The production and demand of electronic books has
grown every year all over the world and Spain is not
indifferent.
Statistics shows that the rise of ISBN´s number given to
electronic publishing has been increased more that
500% since 2004 (Panorámica, 2014).

5. Factors
There are few companies that publishing role as electronics
books.
Teenagers and university people are their potential clients of
the sector and Nosolorol could be a good example of a role-
playing game company.

6. Nosolorol
The significance of Nosolorol is that is the only one
major Spanish company, in the role-playing sector,
which is working with digital evolution.

7. Nosolorol Publishing House
Manuel J. Sueiro is the C.E.O. of the company. In 2003, he
published an on-line magazine called Nosolorol specialized in
role-playing games, story tales, freak books and alternative films.
In 2005, he started the company as a publishing house and he
was the only one official staff of the company.

8. In 2010 started Aquelarre sponsorship
formula. Aquelarre is the oldest
Spanish role-playing game which was
written by Ricard Ibáñez and its first
edition was in 1990.
2010 was also the year of the
beginning of electronic edition in this
company.
AQUELARRE

9. Nosolorol has featured 70 titles, 14 of
them last year.
In an economical crisis, Sueiro has been
able to multiply by 10 the staff of
the company in 10 years.

10. CONTEXT AND COMPARISON WITH
OTHER PUBLISHING HOUSES
Role-playing games started in 1974
with Dungeons & Dragons, created
by Gary Gigax.
In Spain, the first publishing role-
playing game was a translation into
Spanish of Dungeons & Dragons. It
was publishing in 1985 by the
publishing house Dalmau Carles Pla.

11. CONTEXT AND COMPARISON WITH
OTHER PUBLISHING HOUSES
There are 44 publishing houses that work or
have worked in role-playing games in Spain.

12. In Spain there are now 13 companies
publishing role-playing games:
Edge Entertainment
Holocubierta
Demonio Sonriente
El Autómata
Other Selves
Three Fourtee
Trasgotauro Ediciones
La Factoría de Ideas
Maqui Edicions
Devir Iberia
Nosolorol
Ediciones Sombra
Ludotecnia

13. DIGITAL EDITION IN NOSOLOROL
Nosolorol is now publishing in PDF format
and is thinking in ePUB as their next step.
Nowadays all books in print are also available
as electronic books.

14. Selling throw digital platforms
Nosolorol started working with Lulu Online Self Publishing Book & eBook
Company.
They have now only one title on Amazon as a pilot experience.
Is also involved in social payment working with Lektu. In this platform,
Nosolorol has almost its electronic books catalogue with 77 items.
They was not using platforms such as Verkami or Kickstarter

15. Pre-sale, deluxe editions and
sponsorship campaigns
There are three different types of promotions:
Presale.
Deluxe Edition.
Patronage or Sponsorship.

16. Nosolorol good example of it’s sponsorship
formula, in 2014, with Vampire 20th anniversary,
they collected 178.123€ .

17. Every book bought to Nosolorol has a code, which allows you to
download the digital edition of the book from their website . In
case you have bought the digital edition, it gave you a code with
a discount to buy the physical edition in Nosolorol website.

18. Promotions, sales and results
Talking about electronic books, campaigns as Black
Friday, Cuesta de Enero or World Book Day with
discounts between 30-75% helps a lot in final results.

19. Promotions, sales and results
They usually offer a special reduction in the digital
format during 72 hours after launching one new book.

20. Promotions, sales and results
Encouraging by Lektu, Nosolorol sometimes offers its
electronic products by free.

21. Promotions, sales and results
Deluxe products are mainly making as a question of
quality and company image, and not because of sales
results.

22. Promotions, sales and results
Digital book presents an upward trend but it is still long
far than physical books. Represent 15% of all the
company sales.

23. EBooks and piracy
Many publishers are not using electronic books because
they think that new electronic formats are an easy way
of creating illegal copies of their books.

24. EBooks and piracy
Nosolorol consider that reducing prices of electronic
books and with a good policy of sales they encourage
people to consume Nosolorol products and it fights
against digital piracy.

25. EBooks and piracy
They prefer trusting in customer’s responsibility. In their own
words “Just because of these combinations of good prices
and responsibility, Nosolorol’s products are not very much
pirated”.

26. CONCLUSION
Nosolorol has increased its staff and its production during an
economical crisis.
Creating electronic books, presale and patronage are the key of it
success.
Why other companies are not considering doing the same? At the
same time companies like Devir Iberia or Edge Entertainment have
had economical problems.

27. Nowadays Nosolorol is the only main company that is
betting on the future of publishing because is taking in to
account potential customers, that are mostly digital natives,
so they are going to demand eBooks. If companies of this
sector of role-playing games want to survive they will have
to adapt their production to electronic books.

28. As Gil & Jiménez (2008) said:
“The future of publishing books consisted of adapting and
innovating to this new market with different formats and
media”