1. The world’s greatest stories crowd-illustrated
by artists around the world
Pictorical
2. 2006 2007 2008 2009 2010
SALES OF WHOLESALE E-BOOKS IN THE US
$50M
$100M
$0M
THE OPPORTUNITY
IDPF Industry Statistics http://idpf.org/about-us/industry-statisticsPictorical
3. 30
%
28
%
43
% 30
%
23
% 36
%
4% 5%
Currently Potentially
33
%
30
%
39
% 22
%
19
% 40
%
9% 8%
Currently Potentially
47% 44%
40% 41%
9% 11%
3% 4%
Currently Potentially
Children
Illustrated
Catalog literature
New literature
France and Germany Japan and Korea UK and US
“Which genre you be more likely to read in digital format
instead of paper format?”
Strong consumer expectations for illustrated ebooks
Bain & Co 2011 · Publishing in the Digital Era
http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdf
4. The world’s greatest stories crowd-illustrated
by artists around the world
Pictorical
5. Texts
Artists
Pictorical Reader
35¢ 35¢ 30¢ $1.00
READER PAYS
Illustrations eBooks Downloads
ARTISTS DELIVER
TO ARTISTS
PICTORICAL DELIVERS APPLE DELIVERS
TO PICTORICAL TO APPLE
BUSINESS MODEL
Pictorical
6. Pictorical
Victor Perl· Co-founder
Transport & Logistics Engineer, MSc Industrial engineering.
Experience in venture capital and business model design.
Mauko Quiroga· Co-founder
Ruby on Rails developer.
Experience building web platforms for universities, freelance
developer.
Pictorical, Inc Delaware C-Corp incorporated by Goodwin Procter.
Operations from Pictorical Ltd (UK), 100% owned by Pictorical, Inc.
TEAM
STRUCTURE
ADVISORS
We are looking for advisors in the following areas:
legal· publishing· strategy· audience building· community building
7. STAGE 1 TEST
ASSUMPTIONS
60→20→10
min
GOALTest Business Model
METRIC Sales/Book/Month
GOAL Build scalable platform
METRIC Acquisition cost of an
artist
GOAL Learn to publish
effectively
METRIC Direct cost to publish
40→20→10
min
50
0
PRODUCT
Illustrated Classic Fiction Books
published in Apple iBookstore
x 30
Pictorical
✔
✔
✔
✔
8. STAGE 2 GROW
COMMUNITY
PRODUCT
Illustrated Classic Fiction Books
published in iBookstore, Kindle & Android
GOAL Grow artist base
METRIC % growth artists per month
GOAL Grow number of books published
METRIC % growth books per month
GOAL Maximize revenue
METRIC Sales/Book/Month
GOAL Publish in more platforms
METRIC Potential customer base
Pictorical
9. STAGE 3 BECOME
MAINSTREAMPRODUCT
Illustrated mainstream books in multiple
languages published in all main ebook
stores
Audiobooks, paper books, t-shirts, licensing
etc
Pictorical
11. Our main competitor are free books
We are the premium of a freemium model
vs
COMPETITION
Multimedia ebooks
Raised $7.75M
We are keeping an eye on:
Self publishing tools
Varying quality
Big publishing
houses
Sinking ship
Pictorical
12. THE OPPORTUNITY
Bain & Co 2011 · Publishing in the Digital Era
http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdfPictorical
“Digital offerings for other genres, such
as lifestyle guides, illustrated books
and children’s books, remain limited
today. But their production could
accelerate to meet the strong
consumer expectations that we
discovered, particularly in Europe and
Asia”
We will exceed these expectations
with a scalable & global business
model.