Goals On Every Level
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Enabling your team to become more productive. Setting goals has been proven to be beneficial in many ways, including leading to improved performance. In this talk, we will explore how to set goals on every organisational level, what tools we can make use of and have a look at best practices to get the most out of setting and achieving goals. This talk will help leaders understand the importance of goals and equip them with tools to get their team more engaged and productive. It also highlights that to get the most out of setting goals, as a leader you have to be a mentor and coach rather than mandating targets.
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This document discusses building a brand and generating demand. It provides examples of how focusing marketing strategies on brand and demand can help companies achieve their goals. Specific case studies are presented on how focusing on account-based marketing, expanding positioning, and hosting events like FutureComms helped SocialChorus and another company grow in measurable ways like new accounts, revenue, and event attendance. The document concludes with recommendations to stay positive, focused on goals and metrics, engage employees, and not overextend or make assumptions in marketing strategies.
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Great tips and advice from Mark Ash, CEO @Pure360 on the methodical steps you can take post COVID-19 to become a better marketer.
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RAJEEV
Rajeev Mathuria has over 15 years of experience in sales and marketing roles. He has worked for companies like Pernod Ricard India, Diageo India, and United Spirits Limited. Currently he is a Regional Sales Executive at Pernod Ricard India, where he manages sales operations and a team. He has consistently exceeded sales targets and grown market distribution and sales. Rajeev holds a B.Com degree and is pursuing an MBA.
Levenson Blackmarlin Profile
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131108 mc solutions for insurance companies
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CGD | Portugal snapshot 2015
Universum is a global research firm with over 25 years of experience studying employer branding. They conduct annual surveys of over 1 million students across the world to understand career preferences and perceptions of potential employers. Universum provides consulting services and research insights to help clients develop and implement effective employer branding strategies. Their research identifies the most attractive employers for different fields of study in Portugal, including tech companies like Google and Microsoft, as well as banks and consumer brands. Universum recommends that employers understand student needs, localize messaging, track key performance indicators, and involve senior leadership to build a successful long-term employer branding strategy.
Interbrand Accelerator - Activating brand opportunities for business growth
How to ensure each customer interaction is a coherent expression of the brand when different functions within the organisation are responsible for creating them?
Today’s CMOs need to create internal alignment in order to deliver a coherent brand experience to their customers.
To do this, they need a simple framework that can:
- align the organisation around a clear set of brand priorities
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Goals On Every Level
- 1. GOALSONEVERYLEVEL Enabling your team to become more productive 1
- 2. ABOUTME Tom Sommer https://au.linkedin.com/in/leadintech Engineering Manager @ Redbubble tom.sommer@redbubble.com 2
- 3. PRESENTATIONGOAL Get 10% of the audience to set team or individual goals and contact me within 6 months with feedback. 3
- 6. SMART 6
- 7. SMART Specific Measurable Achievable Relevant Time Bound 7 What, Why and How Have we accomplished the goal? Realistic & Attainable Is it worthwhile? Give it a target date
- 8. STEP-BY-STEPEXAMPLE As the regional manager for Europe you should increase sales by 10% in your area in 2016 by expanding our european branch to position us as a global brand. 8
- 9. As the regional manager for Europe you should increase sales by 10% in your area in 2016 by expanding our european branch to position us as a global brand. S M A R T 9
- 10. As the regional manager for Europe you should increase sales by 10% in your area in 2016 by expanding our european branch to position us as a global brand. S M A R T 10
- 11. As the regional manager for Europe you should increase sales by 10% in your area in 2016 by expanding our european branch to position us as a global brand. S M A R T 11
- 12. As the regional manager for Europe you should increase sales by 10% in your area in 2016 by expanding our european branch to position us as a global brand. S M A R T 12
- 13. As the regional manager for Europe you should increase sales by 10% in your area in 2016 by expanding our european branch to position us as a global brand. S M A R T 13
- 14. PROS&CONS 14 Creates well defined, crisp & focused goals Narrow Focus / Tunnel Vision
- 18. OKR • Objectives are ambitious and inspirational • Key Results are measurable, they should be easy to grade with a number • OKRs should be difficult, not impossible 18
- 20. 20 COMPANY Create a company of enduring value by Increasing our repeat business by XX% Getting XX% more visitors
- 21. CASCADINGGOALS 21 COMPANY TEAM PERSONPERSONINDIVIDUAL Create a company of enduring value
- 22. 22 TEAM Better understand our customers and reward them with individual relevance by Repeat Buyers +XX% Repeat Sales +XX%
- 23. CASCADINGGOALS 23 COMPANY TEAM PERSONPERSONINDIVIDUAL Create a company of enduring value Better understand our customers and reward them with individual relevance
- 24. 24 INDIVIDUAL Guide the team to deliver value consistently at a high pace by XX positive user facing changes
- 25. CASCADINGGOALS 25 COMPANY TEAM PERSONPERSONINDIVIDUAL Create a company of enduring value Make buyers come back and repeat Guide the team to deliver value consistently at a high pace
- 29. INTENTSTATEMENT Climb Mount Everest Public Exposure, Brand Casualties, Cost, Time Lead personally, Organiser 50% of the team on the top Workout plan, Buy gear 29 Context Why Boundaries My Intent Success? Actions
- 30. PROS&CONS 30 Clarify context and boundaries Goal is not the outcome
- 31. FRAMEWORKCOMPARISON 31 Clear outcome Narrow FocusSMART Autonomy FluffierOKR Discussion No Goal Intent Statement
- 33. KeyTake-Aways • Setting Goals can have many benefits • Be aware of potential downsides • Goals can be set on all levels • Lean on Best Practices 33
- 34. PRESENTATIONGOALREVIEW Get 10% of the audience to set team or individual goals and contact me within 6 months with feedback. 34