This document discusses and compares various aspects of media products like video games through examples of The Last of Us and Just Dance. It covers target demographics, genre, content, construction, codes and conventions, and modes of address. The Last of Us is designed for 15-25 year old males and falls into the survival horror genre. Just Dance is targeted at everyone and is a simulation game focused on dancing.

2. Any media product designed for a specific audience. This
includes Games, films, newspapers and magazines at a mass
produce amount.
An example of this is the game last of us. A video game
themed around a post-apocalyptic survival horror. This game
was designed on mass and based for 15-25 year old males.
Another example of this is the game Just Dance. a simulation
game based around Following an avatar and copying there
dance moves to earn a score. It is profiled for everyone.
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ziffdavisinternational.com/ign_ap/pictures/articles/
6620/50950.jpg
http://fivestarsgames.net/files/images/just%
20dance%202014%202.png

3. Semiotics is how a piece of media is read by the audience, from a newspaper
article title to a game poster. These pieces of media normally cause an
emotional response for the reader and can be read very differently depending
on the person.
An example of this in the last of
us is a good example of this
because it is read very
differently to the game Just
dance via the situations you are
placed to when in the game.
In the last of us there is a lot of
violence and so can be read as
good or bad depending on the
person. Just dance can be
interpreted the same but for the
reason they might not think the
game looks good to play.

4. Genre is the category that a media product falls into from games and films
to books and music. These genres normally have smaller sub genres and
can normally help people find a certain product or products like that.
An example of this in the last of us it falls in
to the category survival horror, but has
sub genres such as action adventure,
sandbox and apocalyptic. Through being
in this genre it has related games such as
resident evil and fall out new Vegas.
In comparison to this Just dance falls in to
the opposite category of Simulation but
has sub genres of family, sport and party.
The game has related games such as
Mario kart and guitar hero.
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uploads/2013/09/game-genre.png

5. Content is what the media actually consists of, this includes speech, art,
gameplay and narrative. In games there is a lot of individual content that
varies in every game.
An example of this n The last of us. The
game consists of a lot of violence, blood
and a very dark theme, with music
normally being very atmospheric to
match the lighting and scene. The text is
also very different and revolves around a
heavy story
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uploads/2013/06/shotgun-ellie-anticipation1.png
Just dance has a very different list of
content. This includes bright colour, a
positive scenario and a lot of music. These
help the game be very friendly and made
for a range of people
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6. Construction is based around how the game is put together and the
narrative. It consists of the layer and the structure of a piece of media, and
how each event is pieced together.
In the last o us, each level is completed
by making your way through the area
killing certain enemies and finding certain
items. Throughout this level you will trigger
events to complete your task and move
on.
http://gamerhorizon.com/wp-content/uploads/2013/06/The-
Last-of-Us-Sunset.jpg
Just dance has a very different
construction system as it does not have a
story line but has a level up system,
dancing and motion.
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nvoVQnxC8B4/UH8Ggo_yiPI/AAAAAAAAEbA/qvvfMNw-hC0/
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7. Codes are conventions are the rules a specific type of media fall into
depending on what product it is and what genre it falls into. The codes
and conventions make it easier for people to easily grasp the concept the
game.
In the last o us the codes and conventions
include , gun fights, killing, blood,
emotions and survival. These all allow
players to relate to certain aspects before
they have even played the game and
know what to do.
Just dances codes and conventions
include bright colours, basic avatars and
dancing.
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com/uploads/chorus_image/image/20039577/jd201
4_cmon_wdf_wiiu_7_1376656806.0_cinema_640.0.jpg
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cursecdn.com/attachments/49/601/hun
ter.png

8. Modes of address is how a piece of media text talks to the audience This
includes all the previous terms such as semiotics, genre, content and
construction, they all help the media text talk. In video games this can be
portrayed in first person, 3rd person or a narrative.
In the last of us, The modes of address
include the very heavily narrated story
line. This game is 3rd person and has a
strong effect when it talks to its audience.
http://media-titanium.
cursecdn.com/attachments/49/601/hun
ter.png
Just dances very different and the modes
of address are different such as it is not
heavy story based however has a lot of
bright colours and lots of game modes.
http://cdn.fansided.com/wp-content/
blogs.dir/229/files/2014/06/JustDanceGH.jpg

9. A target demographic is what group of people a game is
designed for depending on age, gender, wage and address
The last of us is designed for middle class males between the
ages o 15-25.
Where as Just dance is targeted at everyone and has no
specific audience