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1. Salford City College
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media Production
Games Design
HA2 – Unit 6 – Critical Approaches to Creative Media Products
Creating Products for Specific Audiences
Addressing Audiences
1. In your groups analyse how the producers of the following games have constructed their products in
terms of:
XXXXXXXXXXXXXXXXXXXXXXJUST DANCEXXXXXXXXXXXXXXXXXXXXXX
Genre – Just dance falls into the genre of fitness/sport and family. Despite the obvious statement and
information Ubisoft has given us on the game, we can see the game fits this genre by analysing it’s gameplay
and the cover on the game. The cover is bright and colourful with 3 characters who have energetic poses. This
suggests unity and that the game is for more than one person. The gameplay and trailers have even more
than can be analysed for example the in game characters that the player dances along with.
http://www.gametactics.com/wp-content/uploads/2013/12/Just-Dance-2014-DLC-THAT_POWER_ALT_1.jpg
The picture of gameplay shows us more than one person on the screen and on top we see grading like ‘’OK,
GOOD and PERFECT’’ this is because in front of the motion sensing camera connected to the player’s console
are many people. 6 people to be precise. Just Dance falls in a party genre/family genre because as we can
see, more than one person can dance together and it’s a way for friends and family to have fun together.
https://www.youtube.com/watch?v=0HtS3gagTNo
Content – The content of just dance is quite colourful, bright and in your face. It’s quite eye catching with
all the bright vivid colors and the music. The cover of the game itself presents this quite well. For example the
character in middle has a multi colour suit on with yellow shoes and the people beside him too have very odd
and bright clothes on. The game does well at delivering the content that the developers intended on because
clearly the gameplay and the looks of it are very hyper and bright to any one who plays or analyses it.
Construction – Construction of such a game is key because there are people who want to play it in groups
and play it together and it is vital for everyone to understand what the game wants them to do next. It does
so by creating a shallow, clear and large interface. The writing is bold and clear in bright colors and the
instructions are very linear.
This helps the game let all players understand what certain features mean and how to interact with the game
properly to be able to enjoy it.
Narrative conventions – In a game like Just Dance, you wouldn’t expect a storyline. However this
does not mean there aren’t any expectations at all because Just Dance has massive expectations both
gameplay wise and new content wise. Firstly, from a game that goes in the PARTY/FAMILY genre you expect a
Common Codes – the ingredients and special features they have in common.
View the game’s website, watch the trailers and look at any marketing material.
Just Dance The Last of US

2. 2. In your groups, decide which specific audience the games are they designed for? Try to narrow the
audience down in terms of audience profiling.
If you have any problems with researching any of the topics, don’t suffer in silence - ask for help.