An analysis of Coca Cola's media communication across global boundaries - a project in global communication as part of a master's course in Digital Media and Organizations.
The document provides an overview of Coca-Cola including its history dating back to 1899, current products beyond carbonated soft drinks, mission and vision, values, marketing objectives, and selected NGO partners for social initiatives. It discusses Coca-Cola's roots in 1886, expansion to bottling in 1899, portfolio diversification beyond carbonates, mission to refresh and inspire, vision around people, portfolio, profit, and productivity, and values of leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Why coca cola is dominating in the beverage industryIMT ProHunt
This document discusses the history and dominance of Coca-Cola in the beverage industry. It notes that Coca-Cola was founded in 1886 in Atlanta, Georgia and became the largest beverage company by the 20th century due to its marketing tactics. The document outlines Coca-Cola's various products including its signature Coca-Cola drink as well as Diet Coke and Sprite. It attributes Coca-Cola's dominance to its secret formula, widespread marketing, and ability to consistently produce its signature taste. The document also discusses both benefits and risks of drinking Coca-Cola products.
Coca-Cola targets all customers who are thirsty, with a major focus on youth aged 15-25 and up to 40. It offers products at various price points, including small returnable bottles for low-income customers, non-returnable bottles for middle income, and tin cans for higher income. Coca-Cola supports initiatives like "My School Campaign" and women's economic empowerment. Its cultural strategy accounts for how a consumer's environment and experiences influence their choice to drink cola as a want rather than a need. Coca-Cola uses advertising campaigns focused on values like family, friendship, happiness, and being cool.
The Coca-Cola Company was founded in 1886 and is the world's largest beverage company. It manufactures concentrates and syrups that are then sold to bottlers who package and distribute over 400 brands of drinks in over 200 countries. While carbonated soft drinks make up most sales, the company has expanded its portfolio to include water, juice, tea, and sports drinks. Coca-Cola has maintained its dominance through effective marketing campaigns, strategic partnerships and acquisitions, and a focus on international growth.
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
The 4Ps of Coca Cola (Marketing presentation)Malik Waseem
Coca-Cola has been operating in Pakistan for over 50 years. It has 6 bottling plants located across major cities and employs 3,500-4,000 people in its head office in Lahore. Coca-Cola utilizes multiple distribution channels including wholesalers and retailers to ensure its products reach over 70,000 customers nationwide. It promotes its brand through various advertising campaigns using print, television, billboards, and digital media, as well as sponsoring popular events. Coca-Cola aims to target all potential consumers in Pakistan by determining competitive pricing strategies and ensuring widespread availability of its products.
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Coca-Cola was originally created in 1886 in Atlanta, Georgia by Dr. John Pemberton. It has since grown into the world's largest beverage company with nearly 500 brands. Coca-Cola employs over 139,000 people and sells 1.6 billion beverages daily in over 200 countries. The 4 P's of Coca-Cola's marketing strategy are: Price, which has increased over time due to taxes and inflation; Promotion through famous spokespeople, TV/magazine ads, and sponsorships; widespread Place availability in stores, restaurants, and vending machines globally; and flagship Product Coca-Cola syrup and concentrates sold with variations in flavors and packaging.
The document provides an overview of Coca-Cola including its history dating back to 1899, current products beyond carbonated soft drinks, mission and vision, values, marketing objectives, and selected NGO partners for social initiatives. It discusses Coca-Cola's roots in 1886, expansion to bottling in 1899, portfolio diversification beyond carbonates, mission to refresh and inspire, vision around people, portfolio, profit, and productivity, and values of leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Why coca cola is dominating in the beverage industryIMT ProHunt
This document discusses the history and dominance of Coca-Cola in the beverage industry. It notes that Coca-Cola was founded in 1886 in Atlanta, Georgia and became the largest beverage company by the 20th century due to its marketing tactics. The document outlines Coca-Cola's various products including its signature Coca-Cola drink as well as Diet Coke and Sprite. It attributes Coca-Cola's dominance to its secret formula, widespread marketing, and ability to consistently produce its signature taste. The document also discusses both benefits and risks of drinking Coca-Cola products.
Coca-Cola targets all customers who are thirsty, with a major focus on youth aged 15-25 and up to 40. It offers products at various price points, including small returnable bottles for low-income customers, non-returnable bottles for middle income, and tin cans for higher income. Coca-Cola supports initiatives like "My School Campaign" and women's economic empowerment. Its cultural strategy accounts for how a consumer's environment and experiences influence their choice to drink cola as a want rather than a need. Coca-Cola uses advertising campaigns focused on values like family, friendship, happiness, and being cool.
The Coca-Cola Company was founded in 1886 and is the world's largest beverage company. It manufactures concentrates and syrups that are then sold to bottlers who package and distribute over 400 brands of drinks in over 200 countries. While carbonated soft drinks make up most sales, the company has expanded its portfolio to include water, juice, tea, and sports drinks. Coca-Cola has maintained its dominance through effective marketing campaigns, strategic partnerships and acquisitions, and a focus on international growth.
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
The 4Ps of Coca Cola (Marketing presentation)Malik Waseem
Coca-Cola has been operating in Pakistan for over 50 years. It has 6 bottling plants located across major cities and employs 3,500-4,000 people in its head office in Lahore. Coca-Cola utilizes multiple distribution channels including wholesalers and retailers to ensure its products reach over 70,000 customers nationwide. It promotes its brand through various advertising campaigns using print, television, billboards, and digital media, as well as sponsoring popular events. Coca-Cola aims to target all potential consumers in Pakistan by determining competitive pricing strategies and ensuring widespread availability of its products.
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Coca-Cola was originally created in 1886 in Atlanta, Georgia by Dr. John Pemberton. It has since grown into the world's largest beverage company with nearly 500 brands. Coca-Cola employs over 139,000 people and sells 1.6 billion beverages daily in over 200 countries. The 4 P's of Coca-Cola's marketing strategy are: Price, which has increased over time due to taxes and inflation; Promotion through famous spokespeople, TV/magazine ads, and sponsorships; widespread Place availability in stores, restaurants, and vending machines globally; and flagship Product Coca-Cola syrup and concentrates sold with variations in flavors and packaging.
Pepsi was created in 1893 as Brad's Drink and renamed Pepsi-Cola in 1898, entering Pakistan in 1967. Coca-Cola was founded in 1886 and entered Pakistan in 1984. Pepsi and Coca-Cola control over 95% of Pakistan's soft drink market, though Coke outsells Pepsi globally except in countries like India and Pakistan. Both companies spend over $1.5 billion annually on marketing through advertising, promotions, events, and publicity across various channels to differentiate their brands and products from each other in the cola wars between the soft drink giants.
The document discusses the horizontal expansion strategy of Advance Sales & Service Pvt. Ltd., a franchise of Brindavan Bottlers Pvt. Ltd. It provides background on the company and analyzes the beverage industry environment using Porter's Five Forces model. Key challenges discussed are declining carbonated drink sales, health and wellness trends, and increased competition from PepsiCo. The document recommends focusing on non-carbonated drinks, providing healthier options, and expanding related businesses to maintain competitive advantage.
This document provides an overview and analysis of Coca-Cola. It discusses the company's history beginning in 1886, products, vision, mission, objectives, PEST analysis, Porter's 5 forces, SWOT analysis, corporate strategy, business strategy, life cycle, and BCG matrix. Recommendations are made to focus on product differentiation, avoid negative health effects, expand into non-carbonated drinks and snacks, pursue vertical integration, and broaden distribution channels.
Coca Cola Presentation according to philips cottler bookHameed Niazi
Coca-Cola has been producing beverages since 1886 and has expanded globally over time. The document discusses Coca-Cola's mission, vision, product line including carbonated drinks and juices, and provides a timeline of the company from 1886 to present. It also includes sections on segmentation, SWOT analysis, pricing strategy, and promotion mix.
Coca-Cola was invented in 1886 and was first sold in bottles in 1894. It is now the top brand worldwide with a value of $70.45 billion. Coca-Cola offers over 500 brands across more than 200 countries, including carbonated drinks, juices, energy drinks, sports drinks, water and tea. It has a global market share of over 50% and is the leading soft drink brand in most countries. However, it faces threats from intense competition and sluggish growth in carbonated beverages.
Thank you for taking the time to speak with me today. Can you please tell me about your role and responsibilities as HR Officer at Coca Cola?
HR Officer: Sure, as HR Officer at Coca Cola, my key responsibilities include:
- Recruitment and selection - I'm responsible for attracting and hiring top talent for various roles in the company. This involves posting job ads, screening resumes, conducting interviews and making hiring decisions.
- Employee orientation - I welcome and orient all new joiners by briefing them about company policies, culture and work expectations.
- Performance management - I track employee performance through annual/quarterly reviews, address issues and ensure goals are aligned with business objectives.
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
The document discusses the cola wars between Coca-Cola and Pepsi. It provides background on how Pepsi attacked Coke on its home turf in the US after Coke started focusing overseas. It analyzes the strengths, weaknesses, opportunities, and threats of both companies. It also examines the competitive strategies employed by each over the decades, including new product lines, marketing campaigns, pricing strategies, and acquisitions. Both companies have established a duopoly in the soft drink market through aggressive competition and global expansion.
The Coca Cola Company produces over 500 non-alcoholic beverage brands including waters, juices, teas, coffees, energy drinks, and more. Originally established in 1886 to sell Pemberton's French Wine Coca, the company has grown to produce over 3300 beverages. In 2009, Coca Cola's gallon sales were distributed 37% in the US, 43% in Mexico, Brazil, Japan, and China, and 20% in other countries. The company's primary competitors include Pepsi, Nestle, Dr Pepper Snapple Group, Groupe Danone, and Kraft Foods.
Coca-Cola is the largest bottler of its own branded beverages globally in terms of sales volume. It has a strong brand portfolio including carbonated drinks, water, juices, energy drinks, coffee, and beer. Its mission is to refresh the world and inspire optimism. It is moving from creative to content excellence. A PESTEL analysis shows that Coca-Cola is influenced by various political, economic, social, technological, environmental, and legal factors in different countries. Porter's five forces analysis indicates threats from substitutes and powerful customers, but low threat of new entry and competitive rivalry between the major players. Coca-Cola aims to focus on customer value, implement segmentation strategies, drive innovation, and achieve operational
Sprite is a lemon-lime flavored soft drink created by The Coca-Cola Company. It originated in Germany in the 1920s and was introduced in the US in 1961 to compete with 7-Up. Sprite contains carbonated water, citric acid, sugar, and sodium citrate and has 140 calories per can. It is caffeine-free and known for its crisp, clean taste. Sprite's brand personality is portrayed as honest, straightforward, and refreshing without pretension. In India, Sprite's taglines have focused on being a basic thirst quencher without unnecessary additions. It targets all age groups and socioeconomic classes and positions itself as an authentic soft drink.
Coca-Cola has been operating in India since the 1970s and re-entered the market in 1993. It has established itself as the leading soft drink company with various brands like Coca-Cola, Thums Up, Sprite, Fanta, Limca, and Maaza. Coca-Cola utilizes an extensive marketing strategy involving advertising, promotions, and establishing a wide distribution network. It sponsors various sporting events and uses celebrities as brand ambassadors to promote its products across India. However, with economic slowdown affecting consumer spending, Coca-Cola has introduced smaller pack sizes priced at Rs. 5-6 to make its beverages more accessible.
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.
- The Coca-Cola Company produces Coca-Cola concentrate syrup which is sold to various bottlers worldwide holding Coca-Cola franchises. It offers nearly 400 brands across over 200 countries.
- Coca-Cola was invented in 1885 by John Pemberton as a coca wine called Pemberton's French Wine Coca. It was incorporated in 1892 as The Coca-Cola Company.
- Coca-Cola's marketing strategy focuses on going global through standardization, targeting young minds with youthful commercials and designer bottles, and opening Coca-Cola cafes, amusement parks, and installing Coke pumps worldwide.
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
Coca Cola has a wide variety of product offerings across different package sizes ranging from 200ml to 2.25L bottles and cans. They price their products based on package size and competitor prices. Coca Cola has extensive distribution coverage across India through owned transportation and warehouses. They promote heavily through various channels like TV, outdoor media, sales promotions, public relations and direct marketing, using techniques such as coolers, freezers and display racks. Their main competitor Pepsi has less market share and its products contain more sugar and caffeine while being flatter in taste compared to Coca Cola.
INFLUENCE OF CULTURE ON CONSUMER BEHAVIOUR
3. WHAT IS CULTURE?
4. BELIEFS AND VALUES:
5. WHAT IS CONSUMER BEHAVIOUR?
6. THE INVISIBLE HAND OF CULTURE
7. Culture exists at different subjective levels:
8. CULTURE SATISFIES NEEDS
10. HOW IS CULTURE LEARNED?
11. How Culture Is Learned
12. ACQUISITION OF CULTURE
13. LANGUAGE AND SYMBOLS:
15. RITUALS:
16. SHARING OF CULTURE
18. CULTURE IS DYNAMIC
20. Mythology
21. THE MEASUREMENT OF CULTURE:
25. Value Measurement Survey Instruments:
27. CONCLUSION
29. REFERENCES:
CONSUMER BEHAVIOUR – NINTH EDITION
WRITTEN BY: LEON G. SCHIFFMAN
LESLIE LAZAR KANUK
Coca has not only managed to create a strong organizational culture, but has successfully imprinted its mark on the minds of its consumers all over the world. It is not only a part of the culture, but has created culture, from the vision of Santa Clause, to a time-less vision of mid-century American life.
Pepsi was created in 1893 as Brad's Drink and renamed Pepsi-Cola in 1898, entering Pakistan in 1967. Coca-Cola was founded in 1886 and entered Pakistan in 1984. Pepsi and Coca-Cola control over 95% of Pakistan's soft drink market, though Coke outsells Pepsi globally except in countries like India and Pakistan. Both companies spend over $1.5 billion annually on marketing through advertising, promotions, events, and publicity across various channels to differentiate their brands and products from each other in the cola wars between the soft drink giants.
The document discusses the horizontal expansion strategy of Advance Sales & Service Pvt. Ltd., a franchise of Brindavan Bottlers Pvt. Ltd. It provides background on the company and analyzes the beverage industry environment using Porter's Five Forces model. Key challenges discussed are declining carbonated drink sales, health and wellness trends, and increased competition from PepsiCo. The document recommends focusing on non-carbonated drinks, providing healthier options, and expanding related businesses to maintain competitive advantage.
This document provides an overview and analysis of Coca-Cola. It discusses the company's history beginning in 1886, products, vision, mission, objectives, PEST analysis, Porter's 5 forces, SWOT analysis, corporate strategy, business strategy, life cycle, and BCG matrix. Recommendations are made to focus on product differentiation, avoid negative health effects, expand into non-carbonated drinks and snacks, pursue vertical integration, and broaden distribution channels.
Coca Cola Presentation according to philips cottler bookHameed Niazi
Coca-Cola has been producing beverages since 1886 and has expanded globally over time. The document discusses Coca-Cola's mission, vision, product line including carbonated drinks and juices, and provides a timeline of the company from 1886 to present. It also includes sections on segmentation, SWOT analysis, pricing strategy, and promotion mix.
Coca-Cola was invented in 1886 and was first sold in bottles in 1894. It is now the top brand worldwide with a value of $70.45 billion. Coca-Cola offers over 500 brands across more than 200 countries, including carbonated drinks, juices, energy drinks, sports drinks, water and tea. It has a global market share of over 50% and is the leading soft drink brand in most countries. However, it faces threats from intense competition and sluggish growth in carbonated beverages.
Thank you for taking the time to speak with me today. Can you please tell me about your role and responsibilities as HR Officer at Coca Cola?
HR Officer: Sure, as HR Officer at Coca Cola, my key responsibilities include:
- Recruitment and selection - I'm responsible for attracting and hiring top talent for various roles in the company. This involves posting job ads, screening resumes, conducting interviews and making hiring decisions.
- Employee orientation - I welcome and orient all new joiners by briefing them about company policies, culture and work expectations.
- Performance management - I track employee performance through annual/quarterly reviews, address issues and ensure goals are aligned with business objectives.
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
The document discusses the cola wars between Coca-Cola and Pepsi. It provides background on how Pepsi attacked Coke on its home turf in the US after Coke started focusing overseas. It analyzes the strengths, weaknesses, opportunities, and threats of both companies. It also examines the competitive strategies employed by each over the decades, including new product lines, marketing campaigns, pricing strategies, and acquisitions. Both companies have established a duopoly in the soft drink market through aggressive competition and global expansion.
The Coca Cola Company produces over 500 non-alcoholic beverage brands including waters, juices, teas, coffees, energy drinks, and more. Originally established in 1886 to sell Pemberton's French Wine Coca, the company has grown to produce over 3300 beverages. In 2009, Coca Cola's gallon sales were distributed 37% in the US, 43% in Mexico, Brazil, Japan, and China, and 20% in other countries. The company's primary competitors include Pepsi, Nestle, Dr Pepper Snapple Group, Groupe Danone, and Kraft Foods.
Coca-Cola is the largest bottler of its own branded beverages globally in terms of sales volume. It has a strong brand portfolio including carbonated drinks, water, juices, energy drinks, coffee, and beer. Its mission is to refresh the world and inspire optimism. It is moving from creative to content excellence. A PESTEL analysis shows that Coca-Cola is influenced by various political, economic, social, technological, environmental, and legal factors in different countries. Porter's five forces analysis indicates threats from substitutes and powerful customers, but low threat of new entry and competitive rivalry between the major players. Coca-Cola aims to focus on customer value, implement segmentation strategies, drive innovation, and achieve operational
Sprite is a lemon-lime flavored soft drink created by The Coca-Cola Company. It originated in Germany in the 1920s and was introduced in the US in 1961 to compete with 7-Up. Sprite contains carbonated water, citric acid, sugar, and sodium citrate and has 140 calories per can. It is caffeine-free and known for its crisp, clean taste. Sprite's brand personality is portrayed as honest, straightforward, and refreshing without pretension. In India, Sprite's taglines have focused on being a basic thirst quencher without unnecessary additions. It targets all age groups and socioeconomic classes and positions itself as an authentic soft drink.
Coca-Cola has been operating in India since the 1970s and re-entered the market in 1993. It has established itself as the leading soft drink company with various brands like Coca-Cola, Thums Up, Sprite, Fanta, Limca, and Maaza. Coca-Cola utilizes an extensive marketing strategy involving advertising, promotions, and establishing a wide distribution network. It sponsors various sporting events and uses celebrities as brand ambassadors to promote its products across India. However, with economic slowdown affecting consumer spending, Coca-Cola has introduced smaller pack sizes priced at Rs. 5-6 to make its beverages more accessible.
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.
- The Coca-Cola Company produces Coca-Cola concentrate syrup which is sold to various bottlers worldwide holding Coca-Cola franchises. It offers nearly 400 brands across over 200 countries.
- Coca-Cola was invented in 1885 by John Pemberton as a coca wine called Pemberton's French Wine Coca. It was incorporated in 1892 as The Coca-Cola Company.
- Coca-Cola's marketing strategy focuses on going global through standardization, targeting young minds with youthful commercials and designer bottles, and opening Coca-Cola cafes, amusement parks, and installing Coke pumps worldwide.
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
Coca Cola has a wide variety of product offerings across different package sizes ranging from 200ml to 2.25L bottles and cans. They price their products based on package size and competitor prices. Coca Cola has extensive distribution coverage across India through owned transportation and warehouses. They promote heavily through various channels like TV, outdoor media, sales promotions, public relations and direct marketing, using techniques such as coolers, freezers and display racks. Their main competitor Pepsi has less market share and its products contain more sugar and caffeine while being flatter in taste compared to Coca Cola.
INFLUENCE OF CULTURE ON CONSUMER BEHAVIOUR
3. WHAT IS CULTURE?
4. BELIEFS AND VALUES:
5. WHAT IS CONSUMER BEHAVIOUR?
6. THE INVISIBLE HAND OF CULTURE
7. Culture exists at different subjective levels:
8. CULTURE SATISFIES NEEDS
10. HOW IS CULTURE LEARNED?
11. How Culture Is Learned
12. ACQUISITION OF CULTURE
13. LANGUAGE AND SYMBOLS:
15. RITUALS:
16. SHARING OF CULTURE
18. CULTURE IS DYNAMIC
20. Mythology
21. THE MEASUREMENT OF CULTURE:
25. Value Measurement Survey Instruments:
27. CONCLUSION
29. REFERENCES:
CONSUMER BEHAVIOUR – NINTH EDITION
WRITTEN BY: LEON G. SCHIFFMAN
LESLIE LAZAR KANUK
Coca has not only managed to create a strong organizational culture, but has successfully imprinted its mark on the minds of its consumers all over the world. It is not only a part of the culture, but has created culture, from the vision of Santa Clause, to a time-less vision of mid-century American life.
COMM 102 Mass Media & Society Term Paper Guidelines MargaritoWhitt221
COMM 102: Mass Media & Society
Term Paper Guidelines
• Length: 7-10 pages, 12-point Times New Roman, double spaced. (2,500-3,000
words)
• Style: APA
• Topic: Anything to do with Media & Society.
• Important: You may choose a topic that has been covered in class, but you must
take what we have covered as your starting point and research the topic well
beyond that.
• Sources: There are stacks and stacks of things called “books” in our library and
the VPL. I am going to want to see some of these in the List of References or
Works Cited section at the end of your paper. Wikipedia is not a valid source for
academic research. It can provide a very useful place to start because it often lists
good sources for further research, but it should not be used as a source itself. Our
library websites also includes access to many e-books and databases, the most
useful of which might be Communication and Mass Media Complete.
• Tip: You might want to query me on your proposed topic, as I can probably tell
you if you will be able to find many good sources on it and I can probably point
you to some of them.
• Due date: Sunday, midnight of week 10 for online sections.
Possible term paper topics
• How does mass media influence society?
• What are the contributions of mass communications to modern society?
• Marshall McLuhan from the Gutenberg Galaxy to the Global Village
• How Web 2.0 advances the Internet from Web 1.0
• How social media have changed politics
• How U.S. hedge funds came to control Canada’s press Citizen journalism
• Native advertising: Sell-out or saviour of journalism?
• Does Technology save or suck time?
• What are the effects of TV and Movies on young minds?
• Who controls content on the www?
• Is the data being mined about customers on the www a breach of privacy?
• Explain the importance of racial and gender diversity in mass media
• How has history repeated itself in mass media?
COMM 102: Mass Media & Society
Term Paper Guidelines
• Length: 7-10 pages, 12-point Times New Roman, double spaced. (2,500-3,000
words)
• Style: APA
• Topic: Anything to do with Media & Society.
• Important: You may choose a topic that has been covered in class, but you must
take what we have covered as your starting point and research the topic well
beyond that.
• Sources: There are stacks and stacks of things called “books” in our library and
the VPL. I am going to want to see some of these in the List of References or
Works Cited section at the end of your paper. Wikipedia is not a valid source for
academic research. It can provide a very useful place to start because it often lists
good sources for further research, but it should not be used as a source itself. Our
library websites also includes access to many e-books and databases, the most
useful of which might be Communication and Mass Media Complete.
• Tip: You might want to query me on your proposed topic, as I can p ...
Globalization is a term used to describe how trade and technology have made the world into a more connected and interdependent place. Globalization also captures in its scope the economic and social changes that have come about as a result
Globalization has led to the spread of Western culture and ideas around the world through various means. Transnational corporations, global media, tourism, and migration have all contributed to the diffusion of Western culture, influencing diets, clothing, and attitudes. While this has provided some opportunities, it has also resulted in the loss of local languages, traditions, and environmental degradation in some places. There is debate around the costs and benefits of the emergence of a more globalized culture.
Coca Cola Relationshp between sales and mass communicationArchishman Deb
Coca-Cola uses aggressive advertising, celebrity endorsements, and social media to promote its products and increase sales. As advertising spending increased from 1994 to 1996, Coca-Cola's market share grew from 41% to 44%. Coca-Cola engages customers on social platforms like Facebook, Twitter, and Pinterest, and partners with organizations and movie theaters to reach target audiences. Positive public relations from sustainability initiatives and celebrity partnerships can boost sales by improving Coca-Cola's image, while negative PR from health issues or lawsuits must be addressed. Electronic media like TV, radio, and online ads, as well as corporate media in newspapers and magazines, help increase Coca-Cola's sales globally.
Interpersonal communication occurs between people and exists on a continuum from impersonal to personal. It involves developing identities and relationships through shared experiences, building trust, and exchanging ideas. The development of human culture relies on our ability to share experiences, build trust, exchange ideas, and transmit knowledge through various communication methods that have evolved over time, from early cave paintings and smoke signals to modern technologies like smartphones and social media. Effective interpersonal communication allows us to coordinate efforts, have impact on issues, and work out problems together.
This document discusses branding in the age of social media. It notes that while companies initially invested heavily in social media strategies, few brands were actually successful in generating interest online. This is because social media empowered "crowdcultures" and made brands less significant. It then examines how certain performers and celebrities have been able to build huge followings by appealing to crowdcultures, while most corporate brands struggle. The document advocates that to succeed, brands must shift their focus away from social media platforms and target novel ideologies emerging from influential crowdcultures.
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The document discusses Coca-Cola's history and current marketing strategies. It describes how Coca-Cola was invented in 1886 and how the company has expanded globally. It then summarizes some of Coca-Cola's recent marketing campaigns, including the Happiness Machine from 2010, the Hug Me vending machine from 2012, the Small World Machine from 2013, the A Step From Zero dance campaign from 2011-2012, and the Share a Coke campaign from 2013 which printed popular names on bottles. The document shows how Coca-Cola uses innovative experiential marketing and cultural strategies to promote its brands.
Globalization has led to the development of a "global village" through advances in communication technology that allow information to spread instantly worldwide. This interconnectivity means distant countries are now interrelated through trade, communication, and shared cultural experiences. While the global media has the potential to spread diverse views democratically, it can also promote the dominant ideologies and values of powerful Western countries through "cultural imperialism". The United States in particular dominates global media markets, raising concerns that local cultures may be diluted or subordinated to Western commercial interests.
This document discusses communication and globalization. It covers the history of globalization of communication from the 1830s with the telegraph to today's use of electromagnetic waves for radio frequency signals. It also defines different types of globalization including cultural, social, political, and economic. Finally, it outlines several barriers to cross-cultural communication such as cultural relativism, ethnocentrism, stereotypes, lack of knowledge of other cultures, discrimination, and language indifference.
Social Justice and the Ontario Social Studies CurriculumStan Hallman-Chong
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Decolonising Design in indigenous artisans and designers’ collaborative proje...Diana Albarran Gonzalez
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Community media is media that is operated by, for, and about a community. It aims to give community members a voice and promote participation, ownership, and accountability. In Maldives, community media could empower communities by addressing local issues, disseminating important information like during natural disasters, and supporting livelihoods like fishing. It works as a tool for development by facilitating co-learning, sharing best practices, and guiding community empowerment through skills development and promoting local talent.
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2. It examines the concept of international communication and how globalization has impacted media ownership and the global flow of information.
3. It analyzes how major global news agencies and media companies influence international news coverage and the global dissemination of values and culture.
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Here are my thoughts on the questions:
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3. "Islamic cross-cultural hybridization" means the blending or merging of Islamic culture with elements of other cultures
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Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your LinkedIn Success Starts Here.......SocioCosmos
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Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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1. Global Presence: Coca-Cola
Andaç Baran Cezayirlioğlu, Andrea Andiloro, Haza Newman
An analysis of Coca-Cola’s media communication across global boundaries
2. Table of Contents:
1. Introduction
2. About Coca-Cola
3. Theory
4. Method
5. Findings/Results
6. Conclusion
7. Final Questions
Coca-Cola’s media communication
3. Introduction:
Our paper focused on several Coca-Cola made advertisements,
which have reached global exposure, in order to determine how
Coca-Cola may or may not transcend borders between many
parts of the world and shape consumers as global citizens by
bringing the local to the global via their mediatized efforts.
4. About Coca-Cola:
• Coca-Cola was originally created in 1886 by John S. Pemberton and served at Jacobs’
Pharmacy in Atlanta, Georgia.
• By 1895, Coca-Cola was sold in every state and territory in the USA.
• The first European bottling plants opened in 1919 in Paris and Bordeaux.
• In the 1920’s and 1930’s the Coca‐Cola Company began Christmas advertising and created
iconic Santa Clause.
• By 1958, international sales outside of the US, accounted for 33% of the Coca-Cola revenue.
• By 1959 Coca-Cola had bottling operations in more than 100 countries.
• Today Coca-Cola is officially sold everywhere except North Korea and Cuba.
5. About Coca-Cola:
• Coca-Cola has established itself across the world as a cultural icon.
• Many opponents from around the world argue that Coca-Cola only depicts imagery that resembles
westernization or an America perspective.
• While the Franchise does play into spreading American culture, it also creates messages, communication
and media that share worldview perspectives, culture and events.
• In Dec. 2015, Coca-Cola was forced to pull a Mexican advert that stirred up controversy.
• Consumers, media and advocacy groups in the country deemed the advertisement offensive to Mexico’s
indigenous people.
• Despite the controversy, Coca-Cola is a global company and states that it “[strives to] to understand,
embrace and operate in a multicultural world.”
• Coca-Cola’s regional and worldwide media teams are creating these advertisements at a local level, with
the intention of advertising them locally, but often these local events make their way around the globe to
infiltrate all societies.
6. Theory:
Organizations: organic systems, which have to adapt to the changes and developments in
its environment.
The modern approach to the organization:
•
multidisciplinary,
•
the dynamic nature of communication and importance of integration of individual
and organizational interests.
The medium: the place in which organizations and individuals meet, plays an essential
role for sustainable communication and integration.
7. Theory:
The media has become a structural condition for social and
cultural practices, both within particular cultural spheres and in
society as a whole. (Livingstone 2009).
Media is now, all at once, a part of the every particular social and
cultural sphere and a semi-independent body that provides a
connection between other cultural and social institutions.
(Hjarvard, 2008)
Mediatization Theory: to consider whether and how structural
changes between the media and various social institutions or
cultural phenomena come to influence human imaginations,
relationships, and interactions.
8. Theory:
Hjarvard:
“Mediatization involves the influence and changing role of the
media in a variety of social and cultural spheres”
Mediatization studies are concerned with the role of the media in
the transformation of social and cultural affairs.
Mediatization: process of modernization of society and culture.
9. Theory:
Globalization vs. Protecting cultural elements
Globalism: the norm not only for free trade, but also for human rights, historical
and cultural studies
Cultural and political hegemony via Americanization
The connected world:
•
A stage for people from different local cultures and backgrounds,
•
A stage for performing and sharing the local one.
We will try to illustrate how different cultural and social aspects of the world are
converted to a mediated form, i.e., the cultural norms that are performed through
interaction with a medium, or in this case within Coca-Cola advertisements.
10. Content Analysis Method:
• Content analysis can be described as the scientific study of content of
communication, with reference to its’ meaning, contexts and intentions.
• Material of content analysis can be letters, diaries, newspaper content,
folk songs, short stories, messages of Radio, Television, documents, texts
or any symbols.
11. "
Communication process can be imagined as a series of steps:
1.Source
2.Message
3.Channel
4.Receiver
Between the message and the channel there is the
“Transmission”. A content analyst focuses on the
“Message”
Content Analysis Method:
12. Content Analysis Method:
Pros: Goes beyond impressionistic observations/can be both qualitative and
quantitiativ/ unobtrusive/ easy to get back to the source/ can deal with large
volume of data/minimal capital investment.
Cons: inferences limited to content of message (point of view of the
researcher)/ cannot test casual relationships
13. Content Analysis Method:
Six steps of content analysis"
• Formulation of the research question or objectives"
• Selection of communication content and samples"
• Developing of content (subject) categories"
• Finalizing units of analysis"
• Preparing a coding schedule, pilot testing and checking inter- coder
reliabilities"
• Analysing the collected data
14. Content Analysis: Results
• In our analysis we decided to focus our attentions on local and global aspects within the
commercials Coca-Cola created. "
• For local aspects we found these reoccurring themes nationality, flags, language, food,
dress, customs holiday, main colour. "
• For global we found these reoccurring themes: happiness, joy, community, celebration,
Coca-Cola camaraderie and consuming Coca-Cola.
15. Conclusion:
• As a global company Coca-Cola embraces diversity through culture, tradition and many other
values.
• In the end Coca-Cola’s first and most common message is togetherness, joy, happiness, ending
prejudice and creating a more unified world.
• They give value to diversity and expose local cultures and traditions to a global network by
displaying these common themes, through the usage of imagery and perspectives from around the
world.
16. Conclusion:
• We believe that Coca-Cola does not necessarily transcend borders, although it may infiltrate them
through the selling of their product.
• However, their mediatized efforts bring the local to the global, by showing these images in conjunction
to the general positive vibe they wish to commonly invoke within their advertisements.
• Coca-Cola does not necessarily shape consumers as global citizens, but they are making us aware of
other cultures and diversity, which is becoming increasingly more popular in the modern age.