Here are my thoughts on the questions: 1. Dr. El Feki started her speech by presenting Barbie and Fulla dressed up differently, with Barbie in a bikini and Fulla fully covered. Her reason for this was to highlight the cultural differences in what is considered appropriate or modest dress. 2. The "clash of civilizations" refers to the idea that cultural and religious identities will be the primary source of conflict in the post-Cold War world. It suggests there will be an "us vs. them" mentality and tension between Western and Islamic societies. 3. "Islamic cross-cultural hybridization" means the blending or merging of Islamic culture with elements of other cultures

2. LESSON 3
COMMUNICATION AND
GLOBALIZATION
LOCAL AND GLOBAL COMMUNICATION
IN MULTICULTURAL SETTINGS

3. LEARNING OUTCOMES:
1. Explain the concept of culture and globalization,
2. Discuss how cultural and global issues affect
communication,
3. Participate in activities to enhance communicative
competence,
4. Appreciate the significance of understanding how
culture and globalization affect communication.

4. The following activity contains sets of words that are related to the term “
globalization”. Fill in the blanks using the words provided to complete the
meaning of each short paragraph.
Access availability connectedness inflows
indicators integration ownership
1. Among the ____________ of the level of globalization is technological
_____________; measured in terms of computer_____________________ and of
mainline phones and internet _______________. Other indicators are regional
economic ___________________ and ________________ of population, workers,
and goods across borders.

5. capabilities economists financial upgrade
2. Governments, interest groups and
_______________________ in any particular country
should work together to find ways for that country
to ____________________its
___________________system and build up its
technological _______________________.

6. EMAIL – one of the most common forms of global
communication.
➢ a system for sending messages to one or more recipients via
telecommunications links between computers using dedicated
software or a web-based service.
WEB PAGE- this message is written and encoded in HTML, for
server, which is then accessed across the internet and decoded by a
web browser- and perhaps a translation plugin- before the
recipient reads it.

7. ✓ A corporate law firm
✓ A protocol and etiquette specialist
✓ A media consultant
✓ A human resources and labor law expert
✓ A management consulting firm
✓ A corporate anthropologist
✓ A market research firm

8. Communication barriers can be defined as obstacles that
one may face when attempting to effectively communicate
with another person. These barriers can be anything that
can misrepresent and/or avert someone during the
communication process. This process involves a sender,
receiver, and message.

9. EXAMPLES OF SOME TRANSLATION MISFIRES:
▪ GERMANY: Clairol marketed a new curling iron named
“ Mist Stick”. In German, mist means manure.
▪ CHINA: Coca-Cola’s name was mistranslated when it
began selling its product to the Chinese, who were told to
“bite the wax tadpole.”
▪ ETHIOPIA: When Gerber began selling its baby food here,
they used the same label design as in other countries,
featuring a cute infant.

10. EXAMPLES OF SOME TRANSLATION MISFIRES:
▪ MEXICO: When Parker Pen began marketing its pens to
this Spanish country, its motto, “It won’t leak in your
pocket and embarrass you” was translated, “It won’t leak
in your pocket and make you pregnant.”
▪ THAILAND: Ikea entered this market using the same
Swedish names for its products that it used all over the
world. However, many of these names in Thai mean “sex”
or have sexual implications, like “getting to third base.”

11. CULTURE DEFINED
• The system of shared beliefs, values, customs, behaviors, and artifacts that the members
of society use to cope with their world and with one another, and that are transmitted
from generation to generation through learning. –Brian Schwimmer, University of Manitoba
• The cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings,
hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe
and material objects and possessions acquired by a group of people in the course of
generations through individual and group striving. Ifte Choudhury, Texas A & M University

12. MANIFESTATIONS OF CULTURE
The difference in cultures of people are manifested in various ways
and at different levels. These levels are:
❖ SYMBOLS are the most evident- words, gestures, clothes, acts or
objects that carry a particular meaning- which are recognized only
by members of the same culture.
❖ HEROES are past or present, real or fictitious persons who are
respected and admired in a culture. They possess qualities that are
highly valued by members

13. MANIFESTATIONS OF CULTURE
❖ RITUALS are a collection of activities such as way of greetings,
paying respect to others, religious and social ceremonies. They hold
significance although oftentimes they are acted out for their own
sake.
❖ VALUES are the core of a culture. They consists of a culture’s
predilection between the right and wrong, good and bad, likes
and dislikes, and natural and unnatural. They are interconnected
with what is moral or ethical standards of a culture.

14. ✓ ACOMMODATION
✓ ACCULTURATION
✓ ASSIMILATION
✓ INTEGRATION
✓ SEPARATION
✓ MARGINALIZATION

17. Questions:
1. How did Dr. Shereen El Feki start her speech? What is her reason for
presenting Barbie and Fulla dressed up differently from one another?
2. What do you think is the meaning of “clash of civilizations” as mentioned
by Dr. El Feki in the video clip?
3. What is “ Islamic cross-cultural hybridization”? Do you think Fulla, 4Shbab
and The 99 who represent the Arab pop culture are effective avenues in
promoting the enmeshing of strands of other cultures with their own?
Support your answer with specific details.