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5 Ways Your Mobile Search Strategy Has to Differ From The Desktop
Bryson Meunier
Director, SEO Strategy
Resolution Media

1
1. CONTEXT-DRIVEN CONTENT
Five Ways Your Mobile Search Strategy Has To Differ From The
Desktop
GOOGLE: 19% OF USERS SEARCHING FROM PLACES THEY
HAVEN’T BEEN ABLE TO SEARCH PREVIOUSLY

Source: Google “Mobile Search Moments”, March 2013: http://www.google.com/think/research-studies/creatingmoments-that-matter.html

3
THIS LEADS TO NEW QUERIES AND SEARCH VOLUMES

4
NEW QUERIES REQUIRE NEW CONTENT AND/OR IA

5
NEW QUERIES REQUIRE NEW CONTENT AND/OR IA

6
ADAPTIVE CONTENT & DEDICATED MOBILE SITES

7
MOBILE ONLY CONTENT THAT ADDS VALUE
• Location-aware
Alerts/Reminders
• Indoor Maps
• Click to call
• Mobile coupons
• Store locator
• Barcode scanner

8
ACCOUNTING FOR NON-ADAPTIVE CONTENT

9
ACCOUNTING FOR NON-ADAPTIVE CONTENT

10
PROMOTING MOBILE SITE WHERE USERS ARE
On the go…

Killing time…

11
USE COMMON SENSE

12
2. MOBILE SEARCH
WORKAROUNDS
Five Ways Your Mobile Search Strategy Has To Differ From The
Desktop
BIDIRECTIONAL ANNOTATIONS FOR M DOT SITES

14
VARY HTTP HEADER FOR ADAPTIVE SITES

15
RESPONSIVE TABLET SITES
Do not build a separate tablet-optimized site
• Use Responsive Design if possible

Follow Google Guidelines for Tablets:

16
NO RESPONSIVE FOR FEATURE PHONE SITES
• Google does not recommend
responsive web design if site is
intended for users of feature
phones

17
AVOID COMMON RESPONSIVE PITFALLS

18
TO CINDY KRUM FOR THE LAST THREE WAYS…

19

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2 Ways Your Mobile Search Strategy Needs to Differ from the Desktop

Editor's Notes

  1. Thanks Greg and thank you to all of you for coming out to learn more about mobile SEO. The name of this session is Getting Mobile SEO Right, because now Google really cares