Global Internet TV Industry

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Global Internet TV Industry
Published on April 2011

Report Summary

This report analyzes the worldwide markets for Internet TV in US$ Million. The report provides separate comprehensive analytics for
the US, Canada, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through
2017. Also, a six-year historic analysis is provided for these markets. The report profiles 98 companies including many key and niche
players such as AOL, Inc., BT Group Plc, BBC, Boxee, Inc., Channel 5, China Telecom Corporation Limited, Comcast Corporation,
NBC Universal, Cable News Network [CNN], Channel 4, Fox News Channel, Google TV, Hulu, Microsoft Corporation, Raidió Teilifís
Éireann, SKY, Swarmcast, Vivendi SA, and Canal + Group. Market data and analytics are derived from primary and secondary
research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Content

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONs 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3

2. INDUSTRY OVERVIEW 4
A Prelude 4
Market Outlook 4
Competitive Scenario 4
iPTV Technology- The New Buzzword 5
Table 1: Global iPTV Market (2010): Percentage Share
Breakdown of Number of Subscribers by Leading iPTV Operators
(includes corresponding Graph/Chart) 5
Worldwide Internet Usage - Growing by the Day 6
Table 2: Global Internet Usage (2005-2010): Annual Breakdown
by Number of Users (Users in Million) (includes corresponding
Graph/Chart) 6

Table 3: Global Internet Penetration Rates (2010): Percentage
Breakdown by Leading Geographic Regions - North America,
Oceania, Europe, Latin America, Middle East, Asia and Africa

Global Internet TV Industry (From Slideshare) Page 1/15


3. ISSUES AND TRENDS 7
Fading Interest in Developed Markets Leads to Product
Differentiation 7
Web-based Videos to Attract Younger Generation 7
Internet TV and Related Services to Support Bandwidth Capacity
Expansion 8
Video Streaming - A Multifaceted Advertising Mode 8
Online Advertising to Support Web-based Content 8
Table 4: Worldwide Advertising Market (2010): Percentage
Breakdown by Media -Television, Newspapers & Magazines,
Internet, Radio, Outdoor & Others and Cinema (includes
corresponding Graph/Chart) 9
Internet Connectivity in Electronic Devices to Expand Internet
TV Market 9
Table 5: Global Mobile Web Browsing Market (2009): Percentage
Breakdown by Leading Device Type - Android, BlackBerry, Brew,
iPhone, Java ME, Palm, Symbian, and Windows Mobile (includes
Technology Convergence Wave Driving Growth 10

4. GLOBAL MARKET FOR INTERNET- ENABLED TELEVISION 11
Market Overview 11
Table 6: World Recent Past, Current & Future Analysis for
Internet-Enabled TVs by Geographic Region - US, China, and
Rest of World Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017

Table 7: World Historic Review for Internet-Enabled TVs by
Geographic Region - US, China and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) 12

Table 8: World 15-Year Perspective for Internet-Enabled TVs
by Geographic Region - Percentage Breakdown of Unit Sales for
US, China, and Rest of World Markets for Years 2003, 2010,
and 2017 (includes corresponding Graph/Chart) 13

5. SERVICE OVERVIEW 14
Internet Television 14
Content Accessibility 14
Control Mechanisms 14
Archives 15
Broadcasting Rights 15
Economics of Internet Television 15
Technologies used in Internet television 16
Stream Quality 16



IPTV 16
Comparison between IPTV and Internet TV 17
Video-on-Demand (VoD) 17
Interactivity 18
Brand Recognition through Internet TV 18
Using Internet TV in Intranets 18

6. SERVICE INNOVATIONS/INTRODUCTIONS 19
Bharti Airtel to Unveil Internet TV for Broadband Users in India 19
YouView to Launch Internet TV Services in the UK 19
Microsoft to Unveil Internet TV Set Top Box 19
Sony Launches Internet TV Units 19
Hulu Introduces New Internet TV Service 19
Sony and Google Unveil Internet TV 20
Google to Introduce Internet-based TV Peripheral 20
DivX and LG to Roll Out DivX TV 20
Google Partners with Internet TV Programmers for Launch of
Google TV 20
Logitech Launches Logitech Revue Box with Google TV 21
UpdateLogic Introduces Internet TV Software and Services 21
Netgear and Digital Entertainer Elite Introduce Internet TV
Player 21
MGTS Launches Internet TV Services 22
AB Groupe Launches Bis TV Online in France 22
Hitachi and Falcon to Introduce IPTV Service in Rural Regions 22
Hitachi Introduces Registration System for Internet Televisions 23
Dubai Media Launches Internet and Mobile TV Services 23
Magnet to Launch MagnetInfinityTV 23
Aksh Optifibre and Mahanagar Telephone Nigam Introduce 'iControl' 24
ABC to Launch Internet TV in Australia 24
Goldstone Technologies to Introduce Internet TV Services in
Thailand 24
theONE.tv and Narrowstep Launch Internet TV Channel 24
NEXT.TV Launches Internet TV Service on HP 25
Mercedes-Benz to Introduce Mercedes-Benz TV 25
Narrowstep Launches Frontier TV 25

7. RECENT INDUSTRY ACTIVITY 26
Comcast Pockets Majority Interest in NBC Universal 26
Romtelecom Acquires Akta Satelit, a DTH Service Provider 26
Motorola Mobility Takes Over Dreampark, Internet TV Provider
in Sweden 26
China's Wasu Digital Group Signs Contract with Sony for
Network Video Services 26
NTT Communications and ExactTarget Introduce Co Tweet in Japan 27
Huanqiu.com and Ku6.com Collaborate to Unveil Online Movie
Channel 27
Vivendi Completes Divestment of Stake in NBC Universal 27



Northern & Shell Acquires Channel Five 27
Baltkom TV and Izzi Mulling Merger Plans 27
Sonic Solutions Wraps Up Acquisition of DivX 28
Yahoo! and LG Collaborate to Develop Internet TV Platform 28
Yahoo! and Samsung Join Hands to Expand Internet-TV Reach 28
Microsoft Introduces Internet TV service in Taiwan 28
KT to Merge with KT Freetel 29
Move Networks Signs Partnership Contract with CWI Group 29
SoftAtHome Enters in Collaboration with Endavo Media 29
Ocean Blue Software Collaborates with Opera Software 29
Five to Participate in Sony Bravia Internet Video Platform 30
NDS to Integrate with Access Systems Europe Holdings 30
Pecunia Integrates Resources with Nexio 30
BestTV Enters into Partnership with AMOS 30
Move Networks Enters into Partnership with SevenOne Intermedia 31
Ladies European Tour Launches New Internet TV 31
ACT Television Launches IPTV 31
Swarmcast Enters into Partnership with Setanta Sports 32
RRsat Global Communications Network Enters into Partnership
with TVU Networks 32
Gen2Media Corporation Signs Agreement with Emmis
Communications Corporation 32
China Central Television to Partner with China Mobile 33
Move Network Integrates Internet TV Technology with Intel®
AtomTM CPU 33
Xinhua News Agency and China Telecom Form Partnership 33
Yonhap's Arm and Korea Economic Education Association Sign
Agreement 34
UTStarcom Launches Internet Protocol Television Technology
Center & Center of Excellence 34
LogNet Group Bags Contract from Caiway 35
Suntec Ties Up with SeaChange International 35
Comcast Plans to Acquire NBC 35
NeuLion Wraps Up Acquisition of Interactive Netcasting Systems 35
DivX Takes Over AnySource Media 36
Mag Rack Entertainment Acquires CONCERT.TV 36
Gen2Media Corporation Entered into Joint Venture Agreement
with Emmis Communications Corporation 37
Google to Acquire Brightcove 37
Gen2Media Corporation and Foot Locker Join Forces 37
Gen2Media Collaborates with Clear Channel Broadcasting 38
Tampa Bay Forms Partnerships to Introduce AMA Tampa Bay TV 38
KIT Digital Acquires Narrowstep 38
Ego TV Europe Snaps Up EgoTV.Asia 39
OnStream Media Enters into Agreement with Narrowstep 39
Etisalat Teams Up with MBC Group 39
Microsoft Forms Joint Venture with Daum Communications and Celrun 40
Intel China Inks Memorandum of Cooperation with TCL Corporation 40



Wi-Fi TV to Establish New Subsidiary for Offering Internet TV
Services 40
Physicians Remote Solutions to Take Over Valtech Communications 41
Sri Lanka Telecom to Set Up SLT Visioncom 41
Intel and Yahoo Enter into Joint Venture to Introduce Widgets
for Internet TV 41
Anystream Operates under Name Grab Networks 41
Zcom Networks to Acquire Majority Stake in Pam TV 42
NeuLion Merges with JumpTV 42
Ustream.TV and Veoh Networks Partner to Unveil Viral LIVE 42
Global TV Network to Acquire IPTV Entertainment Network 43
VBrick Systems Enters into Partnership with Glowpoint 43
D-Link Enters into Partnership with Veoh Networks 43
Fortune Market Media Commences Developing Internet TV Network 44
Access Industries Holdings Snaps Up Premium TV 44
TV Guide Broadband Enters into Agreement with Brightcove 45
Pulvermedia and TV Worldwide Join Forces to Unveil VON TV 45
RawFlow Takes Over Aggregator 45
Oberon Media to Take Over PixelPlay 45
News Increases Interest in Telewizja Puls 46

8. FOCUS ON SELECT GLOBAL PLAYERS 47
AOL, Inc (USA) 47
BT Group Plc (UK) 47
BBC (UK) 47
Boxee, Inc. (USA) 48
Channel 5 (UK) 48
China Telecom Corporation Limited (China) 48
Comcast Corporation (USA) 49
NBC Universal (USA) 49
Cable News Network [CNN] (USA) 50
Channel 4 (UK) 50
Fox News Channel (USA) 50
Google TV (USA) 50
Hulu (USA) 51
Microsoft Corporation (USA) 51
Raidió Teilifís Éireann (Ireland) 51
SKY (UK) 52
Swarmcast (US) 52
Vivendi SA (France) 52
Canal+ Group (France) 53

9. GLOBAL MARKET PERSPECTIVE 54
Table 9: World Recent Past, Current & Future Analysis for
Internet TV Market by Geographic Region - US, Canada, Europe,
Asia Pacific and Rest of World Markets Independently Analyzed
with Annual Service Revenues in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 54



Table 10: World Historic Review for Internet TV Market by
Geographic Region - US, Canada, Europe, Asia-Pacific and Rest
of World Markets Independently Analyzed with Annual Service
Revenues in US$ Million for Years 2003 through 2008 (includes

Table 11: World 15-Year Perspective for Internet TV Market by
Geographic Region - Percentage Breakdown of Dollar Revenues
for US, Canada, Europe, Asia-Pacific and Rest of World Markets
for Years 2003, 2010 and 2017 (includes corresponding
Graph/Chart) 56

10. THE UNITED STATES 57
A.Market Analysis 57
Outlook 57
Trends and Issues 57
Widgets to Popularize the Use of Internet TV 57
Convergence of TV and the Internet Technology Constantly
on the Rise 57
Online Videos Still Lag Behind Television Due to Dearth of
Commercial Breaks 57
Online Advertising Medium Offers High Growth Opportunities 58
Table 12: US Market for Online Advertising (2009):
Percentage Breakdown of Share by Categories - Pure Play,
Newspapers, Directories, Broadcast TV, Radio, Magazines
and Others (includes corresponding Graph/Chart) 58
US Market for Advertising (2009): Media Ranked in Terms of
Significance on a Scale of 1 to 10 1 for High
Significance and 10 for Low Significance) 59
Boxee - Leading Social Media Software 59
Key Market Statistics 59
Table 13: US Internet TV Market (2006, 2009 & 2012):
Breakup of Advertising Revenues (in US$ million) (includes

Table 14: US Broadband Market: Number of Broadband
Subscribers (in million) for Years 2008, 2009 and 2010

Table 15: US Video Content Market (2009-2010): Percentage
Breakdown of Demand by Platform - Television, Personal
Computer, Movie Theater, Portable 17Digital Media Player,
Portable DVD Player, In-Vehicle DVD Player, Mobile Phone
or PDA, and Other Platforms (includes corresponding
Graph/Chart) 60
US Market For Internet-Enabled Television 61
Table 16: US Recent Past, Current & Future Analysis for
Internet-Enabled TV Market Independently Analyzed with



Annual Sales Figures in Thousand Units for Years 2009

Table 17: US Historic Review for Internet-Enabled TV Market
Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2003 through 2008 (includes
IPTV Market in the US - A Brief Overview 62
Service Introductions 62
Recent Industry Activities 66
Key Players 78
B.Market Analytics 82
Table 18: US Recent Past, Current & Future Analysis for
Internet TV Market Independently Analyzed with Annual
Service Revenues in US$ Million for Years 2009 through 2017

Table 19: US Historic Review for Internet TV Market
Independently Analyzed with Annual Service Revenues in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 82

11. CANADA 83
Outlook 83
Recent Industry Activity 83
Table 20: Canadian Recent Past, Current & Future Analysis
for Internet TV Market Independently Analyzed with Annual

Table 21: Canadian Historic Review for Internet TV Market
Graph/Chart) 84

12. EUROPE 85
Outlook 85
Market Overview 85
Table 22: Internet Penetration in Western Europe (2010):
Percentage Breakdown of Usage by Age Groups - 18-24 and
25-34 during Time of week - Weekdays and Weekends 85
Table 23: European Recent Past, Current & Future Analysis
for Internet TV Market by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets



Graph/Chart) 86

Table 24: European Historic Review for Internet TV Market by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Service Revenues in US$ Million for Years 2003

Table 25: European 15-Year Perspective for Internet TV
Market by Geographic Region - Percentage Breakdown of Dollar
Revenues for France, Germany, Italy, UK, Spain, Russia and
Rest of Europe Markets for Years 2003, 2010 and 2017

12a. FRANCE 89
Outlook 89
Demand for IETV Catching Up 89
Service Introduction 89
Key Players 89
Table 26: French Recent Past, Current and Future Analysis

Table 27: French Historic Review for Internet TV Market
Graph/Chart) 91

12b. GERMANY 92
Outlook 92
Table 28: German Recent Past, Current and Future Analysis

Table 29: German Historic Review for Internet TV Market
Graph/Chart) 93



12c. ITALY 94
Outlook 94
Table 30: Italian Recent Past, Current and Future Analysis

Table 31: Italian Historic Review for Internet TV Market
Graph/Chart) 95

12d. THE UNITED KINGDOM 96
Outlook 96
Internet Penetration in UK Witnesses High Growth 96
Table 32: UK Internet Penetration (2008-2015) - Number of
Internet Users (In Million) (includes corresponding
Graph/Chart) 96
UK Internet Penetration (2010): Ranked by Popular Online
Activities 96
Key Players 98
Table 33: UK Recent Past, Current and Future Analysis for

Table 34: UK Historic Review for Internet TV Market
Graph/Chart) 101

12e. SPAIN 102
Outlook 102
Table 35: Spanish Recent Past, Current and Future Analysis

Table 36: Spanish Historic Review for Internet TV Market



Graph/Chart) 103

12f. RUSSIA 104
Outlook 104
Table 37: Russian Recent Past, Current and Future Analysis

Table 38: Russian Historic Review for Internet TV Market
Graph/Chart) 105

12g. REST OF EUROPE 106
Outlook 106
Key Player 108
Table 39: Rest of Europe Recent Past, Current and Future
Analysis for Internet TV Market Independently Analyzed with
Annual Service Revenues in US$ Million for Years 2009

Table 40: Rest of Europe Historic Review for Internet TV
Market Independently Analyzed with Annual Service Revenues
in US$ Million for Years 2003 through 2008 (includes

13. ASIA PACIFIC 110
Outlook 110
Asia-Pacific Market for Internet Protocol TV Scores New Heights 110
Table 41: Asia Pacific Recent Past, Current and Future
Analysis for Internet TV Market by Geographic Region- China
and Rest of Asia-Pacific Markets Independently Analyzed with

Table 42: Asia Pacific Historic Review for Internet TV
Market by Geographic Region- China and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Service Revenues




Table 43: Asia Pacific 15-Year Perspective for Internet TV
Market by Geographic Region - Percentage Breakdown of Dollar
Revenues for China and Rest of Asia-Pacific Markets for
Years 2003, 2010 and 2017 112

13a. CHINA 113
Outlook 113
Robust Demand for Internet TV Services in China 113
Piracy - Major Demand Puller for Online Content 113
Internet-Enabled TVs to Hold Strong Ground in China 114
Chinese TV Industry - An Introduction 114
China Home to One of the Largest Internet User Population
Worldwide 114
Table 44: A Glimpse of Demographic Shift Towards Internet
Table 45: Internet Usage in China (2005-2010): Breakdown by
Number of Internet Users, Population and Percentage
Penetration of Users (includes corresponding Graph/Chart) 115
Chinese Market For Internet-Enabled Television 115
Table 46: China Recent Past, Current & Future Analysis for

Table 47: China Historic Review for Internet- Enabled TV
Market Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2003 through 2008 (includes
China Relaxes 10-month Long Ban on Internet 117
Overview of Chinese IPTV Market 117
Table 48: Chinese Market for iPTV (2010): Percentage Share
Breakdown of iPTV Users in Select Major Provinces -
Beijing, Guangdong, Hebei, Heilongjiang, Henan, Jiangsu,
Shanghai, Xinjiang, and Yunnan (includes corresponding
Graph/Chart) 117

Table 49: Chinese Market for iPTV (2010): Percentage Share
Breakdown of iPTV Subscribers in Shanghai by Consumer-
Existing Broadband users loading iPTV, New Broadband users
loading iPTV, New iPTV Customers (includes corresponding
Graph/Chart) 118
Key Player 120



Table 50: China Recent Past, Current and Future Analysis for

Table 51: China Historic Review for Internet TV Market
Graph/Chart) 121

13b. REST OF ASIA PACIFIC 122
Outlook 122
Korean IPTV Market to Outpace Other Pay-TV Platforms 122
Service Introductions 122
Table 52: Rest of Asia Pacific Recent Past, Current and
Future Analysis for Internet TV Market Independently
Analyzed with Annual Service Revenues in US$ Million for
Years 2009 through 2017 (includes corresponding Graph/Chart) 127

Table 53: Rest of Asia Pacific Historic Review for Internet
TV Market Independently Analyzed with Annual Service
Revenues in US$ Million for Years 2003 through 2008

14. REST OF WORLD 128
Outlook 128
Market for Internet-Enabled Television 128
Table 54: Rest of World Recent Past, Current & Future
Analysis for Internet-Enabled TV Market Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2009 through 2017 (includes corresponding
Graph/Chart) 128

Table 55: Rest of World Historic Review for
Recent Industry Activity 130
Table 56: Rest of World Recent Past, Current and Future
Analysis for Internet TV Market Independently Analyzed with



Table 57: Rest of World Historic Review for Internet TV
Market Independently Analyzed with Annual Service Revenues

COMPETITIVE LANDSCAPE

Total Companies Profiled: 98 (including Divisions/Subsidiaries - 103)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 43
Canada 4
Europe 42
France 7
Germany 1
The United Kingdom 16
Italy 3
Spain 2
Rest of Europe 13
Asia-Pacific (Excluding Japan) 9
Africa 1
Middle East 4
------------------------------------------


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