Pardot + Salesforce: Closing the Gap Between Marketing and SalesPardot
If marketing and sales are working in lockstep, your revenue soars. Hear from experts on both sides of the sales and marketing fence, and learn best practices for closing the gap with the help of marketing automation.
What happens when the power goes out? Today’s world of mobile devices, email from anywhere and social media create the customer expectation that power companies should send timely, relevant information during a power outage – and in the customer’s preferred communication channel.
Join Accenture and Xcel Energy for a behind-the-scenes peek at how they reimagined digital campaign management and customer preferences to deliver notifications during the most critical moments of the customer journey.
As businesses today are learning, complete and integrated data can yield far more value throughout the consumer journey, organizations looking to break through these data silos and are turning to RevOps (Revenue Operations), a game changer for customer lifecycle management and revenue growth.
Whether it be driving change in civil society or the delivery of quality education, social change requires authentic engagement. 1:1 lifecycle and lead qualification marketing campaigns provide a great framework for building authentic relationships. Two leading innovators will share their real-world experiences and showcase how they’ve achieved phenomenal success.
Pardot + Salesforce: Closing the Gap Between Marketing and SalesPardot
If marketing and sales are working in lockstep, your revenue soars. Hear from experts on both sides of the sales and marketing fence, and learn best practices for closing the gap with the help of marketing automation.
What happens when the power goes out? Today’s world of mobile devices, email from anywhere and social media create the customer expectation that power companies should send timely, relevant information during a power outage – and in the customer’s preferred communication channel.
Join Accenture and Xcel Energy for a behind-the-scenes peek at how they reimagined digital campaign management and customer preferences to deliver notifications during the most critical moments of the customer journey.
As businesses today are learning, complete and integrated data can yield far more value throughout the consumer journey, organizations looking to break through these data silos and are turning to RevOps (Revenue Operations), a game changer for customer lifecycle management and revenue growth.
Whether it be driving change in civil society or the delivery of quality education, social change requires authentic engagement. 1:1 lifecycle and lead qualification marketing campaigns provide a great framework for building authentic relationships. Two leading innovators will share their real-world experiences and showcase how they’ve achieved phenomenal success.
Marketing with Infographics for Fun and Profit - Creative, Writing, and DesignAndrew Melchior
My recent slide deck from my presentation at Dreamforce 2013 on Marketing with Infographics for Fun and Profit. I cover the process we use at Avalaunch Media to handle the creative, writing, and design of Infographics.
Webinar - Acting Like a Top 25 Salesforce ISV: Designing a GTM Alliances TeamCodeScience
For every ISV, aligning an Alliances team with Salesforce as a channel partner can pave the way for massive growth and success. Unfortunately, many ISVs don’t know how to consistently drive growth results from these investments in Alliances.
In this webinar, CodeScience CRO, Sean Hogan, will be joined by Ken Cavallon, Head of Global Alliances at Conga, who will share insights from his experience at DocuSign and Conga and as one of the foremost Alliances team designers. Ken and Sean will discuss how Alliances can help grow ACV and lower sales costs.
In this webinar, you’ll:
- Understand the impact that Salesforce as a channel partner can have on your business.
- Review essential moves within the design of Alliances team to accelerate impact for your Sales, Marketing, and Product Development teams.
- Understand what NOT to do in order to focus on actionable investments that drive brand momentum.
https://learn.codescience.com/top-25-salesforce-isv-designing-a-gtm-alliances-team.html
To fully exploit and create an analytics culture will require an approach that leverages third party solutions. Most innovation is driven today by small to medium sized organizations. To be fully able to drive innovation, procurement must serve as a key component in driving this change.
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Learn how you can partner with Demand Metric to reach our audience of 40,000+ senior marketing professionals, develop thought-leadership content, and work with the leading analyst firm for Marketers.
Employee Inspiration: How to Create Energy That Drives Better Customer OutcomesQualtrics
Engagement has become the new holy grail for satisfied employees and a key issue for business leaders. But what does it mean to be engaged? Bain & Company is redefining the employee experience with a system for building inspiration through productive team discussions, candid frequent feedback and an outer loop for addressing systemic issues. Inspired employees should be everyone’s priority to fuel customer loyalty and organic, sustainable growth. We will share the results from our latest study, describe the mechanisms required and the behaviors to aspire towards – all key ingredients of a customer centered Employee Inspiration system.
Join a detailed discussion around the importance of content in a B2C and B2B world. We’ll discuss best-in-class examples of infographics, corporate blogs, and strategies on how to create content that drives individuals to buy into your brand.
Marketing with Infographics for Fun and Profit - Creative, Writing, and DesignAndrew Melchior
My recent slide deck from my presentation at Dreamforce 2013 on Marketing with Infographics for Fun and Profit. I cover the process we use at Avalaunch Media to handle the creative, writing, and design of Infographics.
Webinar - Acting Like a Top 25 Salesforce ISV: Designing a GTM Alliances TeamCodeScience
For every ISV, aligning an Alliances team with Salesforce as a channel partner can pave the way for massive growth and success. Unfortunately, many ISVs don’t know how to consistently drive growth results from these investments in Alliances.
In this webinar, CodeScience CRO, Sean Hogan, will be joined by Ken Cavallon, Head of Global Alliances at Conga, who will share insights from his experience at DocuSign and Conga and as one of the foremost Alliances team designers. Ken and Sean will discuss how Alliances can help grow ACV and lower sales costs.
In this webinar, you’ll:
- Understand the impact that Salesforce as a channel partner can have on your business.
- Review essential moves within the design of Alliances team to accelerate impact for your Sales, Marketing, and Product Development teams.
- Understand what NOT to do in order to focus on actionable investments that drive brand momentum.
https://learn.codescience.com/top-25-salesforce-isv-designing-a-gtm-alliances-team.html
To fully exploit and create an analytics culture will require an approach that leverages third party solutions. Most innovation is driven today by small to medium sized organizations. To be fully able to drive innovation, procurement must serve as a key component in driving this change.
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Learn how you can partner with Demand Metric to reach our audience of 40,000+ senior marketing professionals, develop thought-leadership content, and work with the leading analyst firm for Marketers.
Employee Inspiration: How to Create Energy That Drives Better Customer OutcomesQualtrics
Engagement has become the new holy grail for satisfied employees and a key issue for business leaders. But what does it mean to be engaged? Bain & Company is redefining the employee experience with a system for building inspiration through productive team discussions, candid frequent feedback and an outer loop for addressing systemic issues. Inspired employees should be everyone’s priority to fuel customer loyalty and organic, sustainable growth. We will share the results from our latest study, describe the mechanisms required and the behaviors to aspire towards – all key ingredients of a customer centered Employee Inspiration system.
Join a detailed discussion around the importance of content in a B2C and B2B world. We’ll discuss best-in-class examples of infographics, corporate blogs, and strategies on how to create content that drives individuals to buy into your brand.
Contently London Salon: 5 Steps to Building a Content Marketing Powerhousecontently
Everything you need to know to get started in content marketing—from getting the rest of your company on board to measuring and optimizing your advanced operation.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Setting the stage for a panel discussion on global content marketing challenges. This panel was presented at both Salesforce.com's Dreamforce and ExactTarget's Connections conferences in 2014
Doc is Dead! How Walkthroughs Changed Salesforce's Content StrategyGavin Austin
A case study on why the Documentation and User Assistance team at Salesforce changed its content strategy to include more forms of interactive content.
As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. In this webinar we joined Al Sturgeon, Product Adoption Manager, ExactTarget Marketing Cloud and Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud as they discussed how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Watch the webinar recording and slides to learn how you can help invite your customers to respond and share your social content to expand reach.
Doc is Dead! How Walkthroughs Changed Salesforce's Content StrategySalesforce Engineering
Talk given by Gavin Austin, Principal Technical Writer at Salesforce, at STC Summit 16'
Customers no longer have the patience to read online help or user guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, Salesforce conducted research to determine the content types that engaged customers most. The result—Salesforce changed its content strategy. In this session, you’ll learn: what types of interactive content we’re creating at Salesforce, why Salesforce moved to interactive content over documentation, and how a large company changed its content strategy and how customers responded.
Talk given by Nick McDuffie, Senior Product Manager at Salesforce, at Music City Agile on August 2016
Salesforce has one of the best at scale agile transformations in enterprise history with over 400+ agile teams. With an organization this large, Salesforce has built the model enterprise agile coaching practice. Large organizations from all over the world who are undergoing an agile transformation or are in the middle of one, reach out to Salesforce on how to setup an enterprise agile coaching practice. In this talk you will understand the role of an agile coaching practice, discover what makes a great agile coaching practice and identify 5 key elements in making your agile coaching practice successful.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
Mistakes to Avoid When You Grow Your Doc TeamGavin Austin
Presentation on lessons learned at Salesforce while growing a Documentation team from 3 to 200+ content creators. Delivered at Write The Docs San Francisco.
Key Things to Consider When Implementing Partner Communities - Viet Nguyen & ...Salesforce Admins
Your organization is looking to roll out Partner Communities to your Partners. Where do you start? The Community Cloud is growing and it is a great way to manage your Partners' contribution to your pipeline, as well as to align and streamline their support process to collaborate and work better. Join us to learn key points to consider when rolling out a Partner Community for your organization, common issues with the roll out and how we overcame them, as well as how to collaborate and manage a roll out with stakeholders.
The New Habits of a Successful Salesforce AdminMike Gerholdt
This year for Dreamforce I wanted to rethink what it means to be a successful Salesforce Admin and what habits Admins should be following. Our approach was a bit different than in previous years, rather than just adding more habits we took a look at the habits I had proposed in previous years and tried to put them into context. In addition, we took at look at the timeliness of each habit- because let’s be honest, we can’t do everything everyday. And we don’t need to tackle that much on a daily basis.
Our approach this year was to make the habits consumable and easy to follow. Believe me, I’ve been in your shoes and being a Salesforce Admin can be a tough job because there really isn’t a user manual to success. To help we broke the habits into daily, weekly, monthly, quarterly, and yearly activities that will help you stay informed, keep your users up to date, and ensure that you completing what you need to get done to keep your org healthy.
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the WorldKyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How to Build the Business of the Future v2Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
You Can't Growth Hack Your Way to SuccessKyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of
our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. Our Panelists
Kyle Lacy (Moderator)
Director, Global Content
Salesforce Marketing Cloud
@kyleplacy
Carlos Abler
Leader, Online Content
Strategy, 3M
@Carlos_Abler
Todd Wheatland
Head of Strategy
King Content
@ToddWheatland
Rebecca Lieb
Industry Analyst
Altimeter
@lieblink
4. Building a Successful Global Content
Marketing Team
Rebecca Lieb
Analyst
Altimeter Group
20. Content & Channels
• What to create, where
• What should or should not be disseminated globally
• Primary channels by country
• Cultural variations in content consumption
• Cultural variations in effective tactics (e.g. Influencers, Search, Paid,
Syndication)
• Measuring results at an international level
21.
22.
23. Three Issues Facing Global Content Marketing
•Content &
Channels
Teams Tools
24. “Content is a team sport. All the content has to work
together; all the groups need to work together.”
–Karen Pate, VP, Content Strategy at iCrossing
25. Thank You
Jessica Groopman
Senior Researcher
@jessgroopman
Rebecca Lieb
Industry Analyst
@lieblink
Altimeter Group provides research and advisory for companies challenged by
business disruptions, enabling them to pursue new opportunities and business
models.
Disclaimer: Although the information and data used in this report have been produced and processed from sources believed to be reliable,
no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or use of the information. The authors and
contributors of the information and data shall have no liability for errors or omissions contained herein or for interpretations thereof.
Reference herein to any specific product or vendor by trade name, trademark or otherwise does not constitute or imply its endorsement,
recommendation or favoring by the authors or contributors and shall not be used for advertising or product endorsement purposes. The
opinions expressed herein are subject to change without notice.
26. Our Panelists
Kyle Lacy (Moderator)
Director, Global Content
Salesforce Marketing Cloud
@kyleplacy
Carlos Abler
Leader, Online Content
Strategy, 3M
@Carlos_Abler
Todd Wheatland
Head of Strategy
King Content
@ToddWheatland
Rebecca Lieb
Industry Analyst
Altimeter
@lieblink
Editor's Notes
Key Takeaway:We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.com.
Talk Track:
Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.
use org for content, orchestration, problems companies have rolling out globally
Content activities include touch marketing, communications, social media, community, IT, creative, agency and vendor relationships, customer service, product groups, PR, and possibly dozens of other internal and external stakeholders.
While this need often originally arises on content’s front lines, i.e., communications or social media divisions, content’s reach exceeds far beyond these departments to embrace the enterprise as a whole, particularly marketing, advertising, community, CRM, R&D, IT, knowledge management, and PR.
Content must be executed correctly for it to be effective across the marketing ecosystem, as well as across the broader enterprise.
Yet content marketing in digital channels is relatively new and therefore poorly understood. It also requires that marketers look around the corner to what the future will bring. In addition, content is bigger than one department. It spans multiple functional groups within and outside of marketing, including CRM, IT, HR, and knowledge management.
As a result, brands cannot yet clearly articulate their content marketing needs to the hundreds of content marketing vendors competing for their business, with new vendors emerging all the time.
problems companies are having (firewalls in china, linguistic, alphabet problems, CMS, DAM, image expirations for country-use)
Overwhelmingly, we found a disconnect between marketing and IT when it comes to tool selection, capabilities, requirements, and cross-functional buy-in. Without content oversight, staff active in content are often expected to work with technology selected by IT. They are end-users rather than stakeholders in the selection, implementation, and feature set of the Content Management Systems (CMS), Digital Asset Management (DAM) systems, and other foundational tools. In fact, the bigger and more fundamental the tool, the less input content staff says they have. This leads to a rogue, workaround culture that inhibits collaboration and sharing. The end result of these workarounds is teams buying consumer-grade solutions with capabilities they already have.
what do you create, disseminate globally, channel considerations, facebook here weibo there
Pay special attention to such details as colors, holidays, religious references, sports, fiscal years, and even superstitions — missteps will signal you are an outsider.
http://contentmarketinginstitute.com/2014/02/prepare-content-marketing-global-audience/
http://www.openvalley-web.com/international-content-marketing/multilingual-content-creation/