Presented at the London Book Fair 2012 Subject: Benefits of Automated Content Workflow for Publishers. Background: Technology has altered how business gets done and the publishing sector is no exception. Independent book stores have given way to superstores and more recently to online and digital retailers. Merger and acquisition activity has changed the structure of the industry with smaller publishing houses disappearing and a few major publishers now dominating different industry segments. Readers are crossing the digital divide, moving from printed materials to electronic content and e-books. How content gets created, distributed and consumed is vastly different than it was even a decade ago.

1. Future of Publishing
Automated, Integrated and Seamless Shivaji Sengupta
Content Workflow shivaji.sengupta@SourceHOV.com
248.837.7602
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2. Introduction
Shivaji Sengupta Global Footprint
- 17+ Years of Global Experience
- 10+ Years in the ePublishing Industry
U.S. and Canada China
- Implemented Content Management
Solutions across Corporate, Government
and Publishing customers.
Company Overview
India
SourceHOV strengths include:
- $500 Million Revenue
- More Than Half of FORTUNE 100
Companies Philippines
Mexico
- 94 Global Delivery Centers Across Six
Countries
- 12,500 Employees
- SAS70 II (SSAE
16), HIPAA, GLBA, SOX Certification
and Compliance
- Extensive Experiences Providing BPO &
ECM Services – 20+ Years 2

3. Things That Keep Publishers Awake
For Readers… bring broader
content, additional properties, or
advanced functionality & services
Manual Processes…
synchronizing content across
multiple properties is difficult
Editorial Teams… should work together
to share information and
assets, including photos, articles, audio
& videos
Multiple Independent Workflows… have
contributed to complexity, redundancies, legacy
applications and other inefficiencies
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4. Current State - Publishing House
Databases
Author
eFeeds
Legacy
AE Freelancer
3rd Party / Aggregated Content
Editorial Scanning Library
New / Authoring Workflow
PM
Historical Content
Content
Rights Management
Legacy Content
Transformation Transformation Transformation
Editorial
Process
Editor
Indexing &
Editor Editor Abstracting
Freelancer Freelancer
PM
Rights Management
Design & Art
Digital Composition
PM PM
Composition & Copy
Web and eBook Development Web and eBook Development Print, Web and eBook Development
Print, Web and eBook Development
Content Management Repository / Database
Online Databases / Portals Mobile Devices
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5. Challenges Faced by Publishers
Operations Maintenance
• Transparency of • Redundant Applications
Manufacturing • Multiple Manual Formats
• Capacity Optimization • Non-Structured Reporting
• Duplication of Effort • Stand Alone Systems
Governance Business
• Time Tracking • New Product Development
• Production Target • Acquisition Integration
Management • Revenue Optimization
• Quality Governance
• Supply Chain Management
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6. Output Centric
Production Environment
Acquisition Manufacturing Distribution
Abstracting Pipeline 1
Raw Text Preparation Pipeline Abstracting Pipeline 2 Legacy 1 Output
Indexing Pipeline 1
Formatted Text Preparation
Pipeline Legacy 2 Output
Indexing Pipeline 2
Film to Digital Conversion OCR Pipeline
New Platform Output
Zoning Pipeline
Pipeline Connectors Junctions Pipeline Connectors
Intra-system Routes (Merge/Hold/ Merge/Hold
Intra-system Routes
Route) Pipeline Connectors
Web Feed pipeline Print Output 1
Deep Indexing Pipeline
Scan (Hard Copy to Image) Legacy Pipeline 1
Film Output 1
Vendor 1
Vault Pipeline
Vendor 2 Electronic Output 1
New Business Feature
Workflow Framework
Application Monitoring
Solution Data Tracking
Reporting
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7. High-Volume Content
Processing & Reporting
High-volume ingest—millions of content objects per day
Optimize for store- and retrieval-type application
Efficient metadata storage and handling
Acquisition & Check In
Scale horizontally and vertically
Fail over and load balancing
Scanned E- Other Future
XML E-Feeds PDF
Images Submission Data Types
Transactional Content Compliance, Reporting and
Management Applications Archiving
High-speed work processing
Post Processing
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8. Activities After
Workflow Implementation
Integrated Reduce Administration Costs to Boost Overall ROI
• Workflow processes are highly automated–
Automated generating data and reports with minimal human
Ethos intervention
Workflow
Management
System
• Provides quantifiable outsourcing capabilities to
improve the efficiency and effectiveness of client
operations
Search/ Record
Record
Collect/ Record Start Completion Package
Acquire/ Perform Core QA/Verify Completion Release/Close
Organize of Work Work Material
Claim Work Operation Operation of Work
of Work Work Task
Work Material (Reporting) for Next Step
Task (Reporting)
(Reporting)
Cost Center to Profit Center
• Freedom to focus on core business processes
• Elimination of 'non-value' tasks Publishing Activity
• Automated program will facilitate Publisher's ability to divert
resources from cost center to profit center functions
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9. Outputs to Keep In Mind
Online Formats
Editorial Workflow
Mobile Formats
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10. Adoption Challenges
Most organizations haven't yet embraced multi-platform
publishing…….
1. Content is locked in legacy systems,
2. Conversion costs are still very high.
3. Publishing the bits of content that are appropriate for each
platform are equally important.
Best practices publishers can adopt include..
1. Invest in content enrichment and authoring methodologies
2. Stay away from acquiring resources for new platforms /
technologies.
3. Leverage SaaS and PaaS based platforms offered by
specialists in content management
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11. Future Content Readers
g.co/ProjectGlass
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12. SourceHOV Solution
Custom / Legacy Indexing & Vendor 1 Vendor 2
Editorial Systems Abstracting Editorial Services Scanning /
Workflow Aggregation etc.
ETHOS Aquila Komodo
Workflow/Vendor Management Editorial / QC Business
System Workflow Rules Engine
(Electronic feeds)
3rd Party Content
HMS
EOS Scan- OCR Zoning XML
Training and Learning
Conversion Film /
Paper
Management
Workflow
Content Store
Online Platforms Other Content Delivery Tools (ePub, etc)
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13. Summary
1. Multi-format publishing strategy and eBook outputs is a
must for publishers to retain their audience and
subscribers.
2. Output Centric Production Environments are critical to
success.
3. Efficient, Collaborative and Parallel Publish Editorial
Workflows are the need of the hour.
4. Pressure on cost of production and faster time to market
will drive change.
5. Enterprise wide governance platforms will drive
efficiencies.
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14. Thank You for Your Time !
Pick up our white paper on this topic in
our stall
Or
go online to the London Book Fair site.
Contact:
Shivaji Sengupta
shivaji.sengupta@SourceHOV.com
+1 248 837 7602
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15. SourceHOV Competencies
SourceHOV
Operating Statistics
 80 Strategically Located Operations
Centers
- Paper/Digital Ingestion - Automated Recognition  Domestic, Near-Shore and Offshore
- Six Sigma Methodologies - High Speed, High Volume
- Open, Extract, Sort, Capture
- Structured Approach - IBML Technology
Prep - Onshore and Offshore  Precisely Engineered Closed Loop
- Process Analysis - On Site/Offsite Solutions Models Solutions
- Daily Volume Reporting
- Solution Development - Integration of Client
Provided Data  Process Over 10M Transactions per
Month
 Digitize Over 100M Pages per Month
 Transform Over 600M Characters per
Month into Smart Data
 Ingest over 100M Images per Month
- SaaS Model - Integration with Client - Proven Project
into Hosted Storage Environment
- Hosted Workflow
- Secure, Redundant Systems, Platforms and Management
Applications  Image and Data Capture Quality
Storage Workflows Methodology
- Workflow/Transaction
- Open APIs for Custom - Experienced PMs, IMs,
SLA’s Exceed 99%
- Worklfow, Integration, Processing in Client
Collaboration Integration Executive Sponsors,
Systems
- Preconfigured Integration SSBBs
with Third Party Vendors
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