This document discusses strategies for conditioning animal behavior, specifically how to train seals. It recommends using operant conditioning techniques like positive reinforcement and variable rewards to encourage desired behaviors from seals. When seals perform the wanted behaviors, their trainers should provide feedback and rewards to reinforce those actions, but no feedback should be given for unwanted behaviors. Trainers are advised to focus on establishing "mini-outcomes" like clicks or interactions that predict and lead up to the overall desired behavior. Beginning gently and building trust with positive reinforcement is emphasized over punishment.