This document discusses strategies for moving donors to higher levels of support through a focus on mid-level donors. It begins by showing how most organizations have a "giving gap" with little focus on mid-level donors between annual giving and major gifts. The benefits of a mid-level strategy include increased lifetime donor value, improved fundraising efficiency and higher revenues. An effective mid-level strategy is donor intelligence-driven, personalized, and uses multi-channel communications appropriately. It also discusses how to implement such a strategy, including determining donor interest, developing tailored cultivation pathways, and establishing goals and accountability.